Xiaowei has light 丨 She made the flat convenience store into "Wan Shan Wang"
Author:Zhejiang Daily Time:2022.09.21
Zhejiang News Client reporter Zhang Mengyue Video Zhou Yi correspondent Chu Chenjing Hu Jin Guo Pei
17000 steps, 22 kilometers.
This is the one -day walking of the clerk Xiao Cui. In the audio beside the cashier, "You have new takeaway orders" constantly sounded her feet to shuttle in all corners of the shop.
Familiar scenes are staged in this community shop for almost 365 days a year and 24 hours a day.
This Squirrel convenience store, which has opened next to Hangzhou East Station, has the most common names and appearances in the streets and alleys, but it is a monthly "Wanzhuang" sold for more than 600 orders per day on the takeaway platform.
In the flat convenience stores, the emergence of unimalible stores, and even achieved the "curve overtaking" of medium and large supermarkets in the takeaway single volume. Why does this small shop emit such a large energy?
In a busy afternoon, we talked to the boss Ko Yajun.
"We rarely have the problem of pressing goods"
Ke Yajun's shop opened at the northwest gate of Red Street Apartment.
The taxi has not stopped, and the noise has passed into the ears- "What about my mother -in -law?" The drown in the outdoor of yellow and blue, the shop was particularly conspicuous. There are constant rider galloping, squeezing the electric vehicles full of dwelling, trotting up the steps, and taking the packaged goods from the clerk.
The picture in front of me is a bit surprised: this is not a convenient and carefully layout convenience store, but more like a "warehouse". The goods are piled from the feet to the ceiling, and the narrow aisle cannot find the place where the feet are.
"How much goods are there in the store?" We asked with a blut. "More than 6,500, add a warehouse on the upper and lower floors, more than 240 square meters, and they are full." With a crisp voice, a short -haired Ko Ya army walked quickly. She answered us, and she didn't stop at the picked action.
What is the concept of more than 6,500 products? A 800 -square -meter supermarket generally has more than 10,000 kinds of products. The Ko Ya army only used a third of the area to create a "treasure chest".
As small as the hardware shop screws, oyster sauce, pump the head, as large as green planting potted plants, and the sky curtain tent, you can find it here. In addition to daily necessities, Internet celebrity products on social media can also find traces here. For example, the hot -selling dry ice can turn into fog and make atmosphere, which is welcomed by Internet celebrities and young people.
Ke Yajun's memory is excellent. More than 6,500 products, where, how much price, what color specifications, inventory, and how to use, she almost knows it. Take a glance when passing by, what kind of goods should be replenished and how much to make up, she will know it. A guest went to the store to buy entertainment supplies, and the clerk couldn't find it. She looked around and took out the product from the just -who arrived.
Can I find a buyer for more than 6,500 products? "Yes. We rarely have the problem of pressing goods, and I calculate it more accurate." Ke Yajun said.
On a small shop's working phone, there are hundreds of calls a day, and the time is generally more than ten seconds to ninety seconds. In addition to the three working phones in the store, the two private phones of Ke Yajun also bear the same job.
Ke Yajun is a bit of retail talent. She studied pondering the popular products of net red and continuously updated iterations. "Takeaway is a real -time demand. What can be bought at hand, customers don't have to come to you to buy it."
In the Mid -Autumn Festival this year, the hottest products sold in the store are not moon cakes, but moon cake syrup and moon cake tray, more than 100 copies of them. Ke Yajun said that this is a product that many enterprises and school Mid -Autumn Festival groups are used. It is easy to be "purchased" by groups, and in the fastest time, the customer's urgency has been solved.
The speed is faster than the online shopping, and the category does not lose the online shopping platform. It is such a "irreplaceable" that makes the squirrel convenience store stand out.
"Try to provide convenience for everyone"
Squirrel is a convenience store "living on takeaway". The shops and takeaway riders have a lot of relationships. Time to illuminate the little buddies who are running around.
Chu Kailong, a rider of Meituan Takeaway, is the "cooked noodle hole" of a small shop. On the most day, more than 270 orders were received in the station, and more than 90 riders in the station basically ran through this shop. "A customer got 5 orders a day, and bought it from daily necessities to eating and drinking." Busy, it is not the deepest impression of Chu Kailong left to Chu Kailong. One day in August, there was a heavy rain. After receiving the order from the squirrel convenience store, he fell on the way to delivery, and the drinks on the car were all sprinkled. "The boss took the initiative to take the losses after knowing it, gave a order again, and told me to take a good rest and nourish the injury."
This movement, he sent in the rider group, which caused a lot of takeaway brothers to resonate. Everyone said that when the weather was hot, the boss often took water, and sent fruits and cold drinks to the riders. These trivial things are "not worth mentioning" in Ke Yajun, but the little brother stays in the store for a while.
Since the takeaway platform has begun to recruit people with obstacles and speech disorders, Ke Yajun communicates with one more way: typing and communicating. But how can I take time to typing in such a busy situation? Ke Yajun said: "They are not easier than others. We need to support it as much as possible, and we must be more patient."
For so many years, there is a special emotional between the buyer and the younger brother. "Like some 9.9 yuan list, operating costs and leg running fees do not make money, but we also connect a lot of our stores. We try to provide convenience for everyone."
Looking at the evaluation of the takeaway platform of Squirrel Convenience Store, you can experience the need for small stores to solve the needs of "real -time retail". Some people say that they did not bring enough clothes during the isolation period, "the clothes sold in this shop are good for quality and cheap price"; some people leave a message, "Send me tens of kilometers, very satisfied." Some people can place orders to fold for folding folding The wheelchair, because I took the elderly to travel to Hangzhou and received it in 1 hour.
"Hard work, but I really like retail"
In the past 10 years, Ke Yajun has always stepped on the moonlight to go home late at night. Especially in the five years of opening the takeaway platform, the small shop has run 24 hours a day, and it can't be missing for a moment.
A Mao, a young man who pushed the suitcase to apply for, believes that this is a work of "unloading tiles and cashier". When Ke Yajun said, "Our job is very hard, it is almost 12 hours a day, and the species and positions of the light notes are one month." He hesitated.
And Xiao Ou, who just arrived in the store for a month, will still be very tense every time he receives a single task. There are more than 6,500 kinds of products in the store. Test questions. "There are too many things, I don't know where, sometimes it is hard -headed."
Employees always focus on the lists and goods in front of them when distribution, but Ke Yajun has to watch the sixth road to listen to the eight parties. Replenishment requires high time for such a small shop, because the area and scale are small and cannot bear too much pressure. It is often just sold over there, and new goods are placed here. On the day we interviewed alone, Ke Yajun called 156 calls and moved between suppliers and customers.
"Hard work, but I really like retail." Ke Yajun smiled like a girl. Twenty years ago, she gave up the teacher's profession and came to Hangzhou from Taizhou. The first job was to be a clerk in a supermarket.
The interviewer feels that the junior high school graduation can do, and the girls who graduate from this teacher can't persist. Unexpectedly, 6 months later, Ke Yajun became the supervisor of this store.
A few years later, Ke Yajun decided to open a store on his own. He did not consider factors such as site selection and passenger flow. "Opening a community shop next to the home can also provide convenience to the surrounding neighbors." This original intention is simple and thoughtful.
The 41 -year -old Ke Yajun always believes that the secret of success is love. This kind of love has made her often forget her age, and has a vitality that dares to break through.
She is still brave now. Some products, packaging flowers, she is not allowed to use it, but a net red product of this brand is very popular with customers, she will try to enter other products of the brand.
She did not hide her business talent. Once, customers came to buy foam paper, and the store was out of stock. Ke Yajun did not refuse immediately. Instead, he contacted the manufacturer alone and asked the manufacturer to call the goods Lala and deliver the goods alone. "Although this order has not made much, such a small cleverness is very fulfilling."
This continuous love is like the sun flower that Ko Yajun loves. She will plant them at the door of the shop. At a glance, she thinks of the same roof of the roof of her hometown, and she thinks of her who was not afraid of tigers. We told her that the flower language of the sun flowers was brave and enthusiastic, and Ke Yajun started: Yes, this is the case.
- END -
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