Public opinion attention: Beijing Global Resort's first anniversary

On September 20, the Beijing Global Resort ushered in the first anniversary of the opening. Tourists, team members and partners gathered together to celebrate the global celebration. Its official also announced that since the park has opened the door to welcome guests, more than 13.8 million tourists have watched more than 68,000 performances and performances here. Tour, change to the in -depth experience of theme. On the Internet platform, related topics such as "Beijing Universal Studios Kai Garden" and "Global Studios Beijing" have aroused a lot of attention and discussion.

Picture source: Xinhua News Agency

1. Analysis of public opinion statistics and trends

In the public opinion monitoring system of China Cultural Media Group, with the cycle from 0:00 on September 19th to 18:00 on September 21, the relevant keywords of the "Beijing Global Resort's first anniversary" were found to be retrieved and found that on September 19, " Beijing Global Resort's official website on Weibo account published with a topic of welfare activities with the first anniversary of the opening of the Global Resort Kaiyuan#, which is the anniversary of the global cinema, which has caused some netizens to comment and reprint. Since then, the relevant public opinion has risen slightly. Essence On September 20th, the Beijing Evening News, Beijing Commercial Daily and other media issued documents on the Internet to report the World Cinema anniversary welcome data, which aroused repost and attention of netizens. After the fermentation of public opinion, the incident heat reached its peak on September 21, the highest real -time public opinion opinion The amount of information was 5,376, and the popularity of public opinion has declined since then.

Figure: Public opinion follow the trend chart

As of 18:00 on September 21, there were 35,295 information about the information of the relevant public opinion, 16,766 Weibo, 12335 clients, 3980 videos, 1382 websites, 471 WeChat, 328 interactive forums, and 33 numbers. Among them, Weibo and clients are the main sources of this public opinion information, accounting for 47.32%and 35.06%, respectively.

2. Media view

Many media have published different views from different angles about the "first anniversary of the opening of the Global Resort".

First, the Global Resort has optimized the structure of Beijing cultural tourism products and effectively drove the cultural tourism consumption of local and surrounding areas.

Xinhuanet issued the "Xinhua Full Media+丨 丨 Beijing Global Resort's first anniversary innovation and innovation and innovation to drive cultural tourism consumption" stating that on September 20, the Beijing Global Resort ushered in the first anniversary of the opening of the park and a celebration in the park. Over the past year, as a new landmark of cultural tourism in Beijing, the unique entertainment facilities, literary performances, shopping catering, etc. have attracted many tourists from Beijing to play in the area and surrounding areas. Beiqing.com posted a post "The first anniversary of the opening!" "Beijing Universal Studios and Tourists Celebrating Birthdays" said that Lin Huanjie, Dean of the China Theme Park Research Institute, said that as an international theme park, Beijing Universal Studios brought Beijing to Beijing's artificial entertainment projects in addition to the attractions of the historic site, and it has a possession. Modernization, digitalization, and storytelling immersive experience models, such projects are also in Beijing's relatively scarce tourism and entertainment resources. Beijing Universal Studios has better improve the structure of cultural tourism products in Beijing and attracts more tourists from all over the country to Beijing.

Second, the Beijing Global Resort highlights the charm of the perfect combination of internationalization and localization, and promotes international cultural exchanges

The Beijing News published "Social Act: Opening the Garden for One Year, Beijing Global Resort Show Charm" stating that the Beijing Global Resort as the fifth Global Studios in the world, Harry Potter, Little Yellow, Transformers, Jurassic Dinosaur Waiting for the world's influential IP to be resident in China, the latest and most dazzling and most international playful amusement concepts, technology and experience can also be well known to Chinese tourists as soon as possible. As China's first Universal Studios, it not only fully expressed Chinese culture and Chinese elements, but also radiated various aspects such as comprehensive facilities, transportation infrastructure and landscape building of Beijing's urban sub -centers. It can be said that the Universal Studios Resort has set up a great scene of conversation with the world with the world, which is beneficial to form an increasingly close connection with the world. It has played an important role in promoting the international cultural exchanges.

Third, the tourist satisfaction of the Global Resort is as high as 90%.

The People's Daily Online issued "Beijing Global Resort and Tourists to celebrate the first anniversary of the opening of the park" Hope Come ", saying that in the 10 months of open operations, the Beijing Global Resort has continuously enhanced tourists' immersive experience and allowed the" big world to the world "Continue to rejuvenate. In the past year, the ratio of the resort experience in the resort's experience was "very satisfied" and "satisfied". The interface press publishing "The first anniversary of the opening of the Global opening of Beijing, the transition from a punch -in tour to the theme of the theme" states that more and more tourists are in addition to the "one -day concentration of check -in" tour. The way of way with your favorite character is a theme -like experience. Check in the theme room, watch theme performances, interact with your favorite characters, enjoy theme food, and choose theme products to be a highlight of the in -depth experience resort.

Fourth, the Global Resort area has enabled a new experience in cultural tourism with scientific and technological innovation, setting off a new boom in the development of cultural tourism

The WeChat public account "First Finance" published "The first anniversary of the opening of Universal Studios Beijing: More than 13.8 million people watching, the surrounding industrial revenue increased by 367.4%year -on -year" stated that it is reported that since the opening of the Beijing Global Resort, tourists have become more inclined to pass digitalization through digitalization Tools to plan strokes and visit the park. Since the opening of the park, more than 25 million tourists have enjoyed a number of paperless travel experience in the park and the park, and the saved ticket paper is equivalent to planting more than 2,000 trees. Nearly half of the tourists used the official APP and applets during the entering garden to view maps and perform navigation in the garden. Even during the brief closure of the epidemic park, there are still 11 million tourists who visit the official app and the mini -program "Yunyou Park". Fifth, the Global Resort has been welcomed by tourists for a year, highlighting the huge potential of the cultural consumer market, and it is worth looking forward to

The Beijing Daily client issued "The Charm of Cultural Consumption Potential Cultural Exchange" said that through the continuous popularity of one year, we can see hope and confidence in it -cultural consumption has great potential. According to international experience, when the per capita GDP of one country and one place reaches 3,000 US dollars, cultural consumption will open a popular stage; more than $ 5,000, cultural consumption will enter a period of rapid growth. Our country has built a well -off society in an all -round way, and people's expectations for cultural needs have risen. Especially in super -large cities such as Beijing, cultural needs are not only more vigorous, but also the characteristics of quality, personalized, and diverse. Providing rich and diversified cultural products, which meets the multi -level and diversified consumption needs, is the success of the global resort area, and it is also a good experience worthy of summary. Let the new formats, new products, and new scenarios of cultural tourism continue to emerge, which will become a strong driving force for the development of Beijing's economic development.

3. Internet users' point of view

After summing up the views of the "Beijing Global Resort's First Anniversary" topic of the Internet, it was found that the following categories were mainly divided into the following categories:

Figure: Internet users comment distribution map

First, send sincere blessings to the Beijing Global Resort, and wish it to "get better and better." Such comments account for about 48.23%, typical netizens commented as follows:

@小 lulu:##Happy one anniversary.

@And Qiqi: The first anniversary of Universal Studios, Happy Birthday!

@: Happy birthday to Universal Studios in one week! I hope Universal is getting better and better.

@Chocoholicx Tianzi Meow: Happy birthday of Universal Studios, two brushes next year!

The second is to praise the experience of the Beijing Global Resort in Beijing, which makes people "linger". Such comments account for about 26.71%, typical netizens comment is as follows:

@User WJ10Aetz98: I don't want to come out from opening the door to close the door. It is not enough to play a day.

@耶: Universal Studios is very fun. If you have a chance, you must go once.

@: Mrs. Universal Studios is fun, what should I do if I almost surpass Di Dad!

@Shenqi God: Pickings Universal Studios, happy like a fairy tale, hahahahaha is so fun.

Third, it expresses the strong willingness to go to the Global Resort to play, highlighting the expansion of the resort's attractiveness. Such comments account for about 25.06%, typical netizens comment is as follows:

@--: I really want to fly to Universal Studios now.

@Tweetytian: I really want to go to Universal Studios to see the little yellow people.

@: To set a goal, go to Universal Studios this winter.

@857: I really want to go to Beijing. I haven't gone for a long time. I want to go to Universal Studios, I want to drink the butter beer inside, and I want to see Kung Fu Panda.

Fourth, public opinion review

On September 20, the Beijing Global Resort ushered in the first anniversary celebration ceremony of the grand opening of the Grand Park. The hot topics on the public opinion field continued to rise. Xinhua News Agency, People's Daily and other central media, Beijing Daily, Beijing News and other local media issued reports. Most media believe that the overflowing effect of the Global Resort's opening over the past year has obvious, which not only adds a new business card in Beijing, but also played a strong role in the integrated Beijing -Tianjin -Hebei integration. There are also media suggestions that the Beijing Global Resort can work more on fares and cultural products, so that tourists have a "often new and new" experience.

In addition, on social platforms, netizens have a positive attitude towards the topic of "Beijing Global Resort's first anniversary", "congratulations on the anniversary celebrations", "look forward to re -traveling" and "experience a good experience" and other comments. The favorability of netizens in the district reflects its huge attractiveness.

As the "National Top Stream Scenic Area" and "New Landmark of Beijing Cultural Tourism", the opening of the Global Resort of Beijing has not decreased for a year. Add a new business card for cultural tourism. According to the data of the 2022 International Consumer Center City Construction Conference, the data showed that under the strong drive of the Global theme park, the revenue of the Beijing Deputy Central Center in the first quarter of 2022 increased by 532.7 % year -on -year.

The wonderful global resort is still continuing. We look forward to more large -scale theme parks like the Global Resort to drive the rapid development of the regional cultural tourism economy. We also hope to have the opportunity to see the theme parks in China to the world. (Research Institute of China Cultural Media Group)

Responsible editor: Nuan Nuan Second Trial: Tang Zhicheng Third Trial: Zhao Ting

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