"Going to Yancheng · Hi Weekend" Shanghai Development Ctrip Group and Yanyang Cultural Tourism created new weekend gameplay new gameplay

On September 20th, the "Salt City · Hi Weekend" brand salon jointly organized by the Yancheng Cultural Radio, Television and Tourism Bureau, Yanwu Group, and Ctrip Group was successfully held at the Shanghai History Museum. Essence This is the further actions taken by Yancheng's listing of the super destination strategy and announced that Yancheng was selected as the first batch of superb destination seed city lists. Yuan Guoping, Secretary of the Party Committee of Yancheng Culture, Radio, Film and Television and Tourism Bureau, Wang Wei, vice president of Ctrip Group, Li Ping, director of Shanghai Cultural and Tourism Development Center, Wang Sheng, director of the Yancheng Government in Shanghai, Liu Zhijun, deputy general manager of Yanwu Group, etc. Leaders attended this event.

Published by the brand of Yantong · Hi Weekend "

Yuan Guoping, director of Yancheng Cultural and Guangli Bureau, said: Yancheng is an international wetland and coastal green city. It has a long history and a long history. It has two world -class gold signs in the World Natural Heritage and International Wetland City. In the context of the transformation of "surrounding tourism, micro -vacation, in -depth tourism, and slow life", Yancheng focused on "micro vacation" and "night economy" on the basis of careful creation of the theme of four seasons of cultural tourism, and with Ctrip Group Open a total of the "Salt City · Hi Weekend" brand journey, showing poems with urban cultural business cards with distant and stars, and starting a new journey leading to the new micro -leave destination.

Yuan Guoping, Secretary of the Party Committee and Director of Yancheng Wenguang Travel Bureau, delivered a speech

Ctrip Vice President Wang Wei said: The launch of the "to Yancheng · Hi Weekend" is a complete set of combined fists that the two parties have exerted their own advantages. From the brand image, product system, and marketing transformation, they will all present The new texture of the rejuvenation immediately opens a new chapter in Yancheng tourism.

Wang Wei, vice president of Ctrip Group, delivered a speech

"52 weekend plans" launch, four -color -themed products renewed Yancheng

The theme promotion season of "Yancheng · Hi Weekend" is based on weekends, and its core product "52 weekend plans" has also been launched simultaneously. The plan is based on Yancheng's characteristic tourism resources and customized four -color theme routes, namely "White Research Tour", "Blue Fresh Tour", "Red Gift Tour", "Green Ecological Tour". During the 52 weekends of the subsequent year, 5 special product routes will be launched around each theme. Products provide support for marketing and consumption, Yancheng will also rejuvenate unique light, attracting tourists in the Yangtze River Delta region to check in weekends.

Yancheng Huanghai Wetland "Auspicious Three Treasures"

It is understood that in the four characteristic theme routes, the first one will be "White Research Tour" and "Blue Fresh Tour". Binhai resources and salt lane culture are like Yancheng's face and lilies. The 582 -kilometer coastline has formed a unique landscape of forest and wetlands, and it has also settled in the sea salt civilization for more than 2,000 years.

In addition to the two theme routes landing in Ctrip, Ctrip will also invite "Baoma" travelers to Yancheng to collect the wind and spend the weekend at the China Haiyan Museum to attract more parent -child tourists to enter Yancheng's historical heritage. In the future, the event will continue to invite travels of different attributes such as "Shanghai Drifting" and "Couples" to collect and punch cards to accurately target specific people and stimulate fans to travel enthusiasm.

Online and offline marketing positions open at the same time, providing one -stop services

On the day of the event, the official planet of Yancheng officially landed on Ctrip, which marked the establishment of the traffic position of Yancheng's tourism private domain and the beginning of cultivating loyal users. In addition to the PGC and UGC content in the Star Number, in addition to official videos and interactive topics, it also carries the Yancheng tourist list. Relying on Ctrip data, the Star Number has added "Following the List of Yancheng (Summer Scenic Area List)" and "Follow the list to enjoy the Yancheng (Yancheng Hotel List)" Tourists do hot guidance to further promote the conversion of Yancheng products.

"Yancheng Official Star Number" is online

It is reported that with the arrival of different nodes, the Star Number will also add theme activities and content such as parent -child, summer, night tour, and cultural categories.

At the same time, "Salt City · Hi Weekend" is launched on the homepage of the Ctrip App and the homepage information flow. Ctrip users click Ctrip App to jump to Yancheng Star number.

In addition to the establishment of online positions, this time the "Yantong · Hi Weekend" also established offline theme stores. The store is located near Jing'an Temple in the Shanghai Central Business District, and it is also officially opened on September 20th. Zhang Xu, CEO of Ctrip Group Government Cooperation Department, unveiled the store. In addition to the theme elements of "Yantong · Hi Weekend" in the store, Yancheng related cultural and creative products are also displayed. It is understood that this Yancheng theme store is the first domestic urban theme store of Ctrip. Zhang Xu, CEO of Ctrip Group Government Cooperation Department, emphasized that it is different from the traditional travel agency store. Ctrip stores are upgraded in the Internet environment. The service type is more personalized and the sales of products are more diverse.

"Go to Yancheng · Hi Weekend" theme store

At the same time, "Go to Yancheng • Hi Weekend" lights up the Nanjing landmark architecture "Gemini Tower" and expands the influence of Yancheng Cultural Tourism brand.

The years of cooperation have continued to deepen, and government and enterprises joined forces to build a "super destination"

Yancheng and Ctrip Group have always been an important partner on the development of cultural tourism. In 2020, Yancheng cooperated with Ctrip to use tens of millions of cultural tourism consumer coupons and marketing cooperation to bring 35 million yuan of online consumption to Yancheng, and directly drove 160 million yuan of online tourism total consumption. In December 2021, the strategic cooperation signing ceremony of the Yantong People's Government and Ctrip Group will jointly build a domestic casual vacation and tourism destinations, and promote the construction of the "self -driving self -driving" project, called the "Yanyan Hi Weekend" city weekend tour brand Efforts will be made to build a national rural revitalization demonstration destination. In July 2022, Ctrip Group released the "Super Destination" strategy. Based on the choice of hundreds of millions of travelers, Yancheng was listed on the list of superb destinations. "Go to Yancheng · Hi Weekend" brand salon scene

Ctrip Wang Wei said that as an emerging destination, Yancheng has shown the growth potential of becoming a "super destination". The Natural Heritage of Binhai Wetland has become a beautiful business card for Yancheng. Daniel cranes and elk protected areas are exclusive to sell. Cultural projects such as the Dutch Huahai "Only Love" are also booming. Environmental advantages, Yancheng Tourism has entered the "fast track". In the future, Yancheng is not only the choice of 52 weekends, but also becomes a 365 -day travel option for more people.

Yangtze Evening News/Zi Niu Journalist Ji Haifeng

Edit: Qin Xiaoyi

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