Thirteen Art Festival special issues ｜ Create public cultural services "Kunming sample"

Grass -roots public cultural service packages help rural poverty alleviation and catch up with happiness; Shuxiang Kunming series of activities to sow the seeds of reading and read to better promote the reading of the whole people; new public cultural space embellish the road of public culture development in Kunming; And the national digital cultural network, the resources of the grass -roots public cultural service points ...

In Kunming, Yunnan, public cultural services are using an immersive experience to let the citizens feel the pulse of the city at close range, and guide citizens to touch historical and culture with the humanistic and artistic scenes of the landmark. New model of public cultural services with interaction and grounding.

Kunming Public Culture Wundao Official Hall Mu Class Recording Scene

Efforts to make up for the shortcomings and improve the level of public cultural services

In 2012, the blueprint of the construction of the modern public cultural service system in Kunming began to outline. Insufficient investment, rebuilding light pipes, dismissive construction, lack of supply, and low efficiency were weak, so that public cultural services were difficult. In order to build public cultural services in Spring City, Kunming City took the lead in proposing the concept of an innovative mechanism of the "grass -roots public cultural service package" in the country. Give full play to the functional effectiveness of the three levels, stations, and rooms of the county and rural areas, integrate and pack different funds sources and service needs, and use the "five packages" operations with systems, funds, projects, teams, and assessments. The city's grass -roots public cultural services can be driven by both the "blood transfusion" and "hematopoietic".

In the past 10 years, through the implementation and innovation of the "grass -roots public cultural service package", Kunming has realized the standardization, equalization, and quality development of grass -roots public cultural services. The beautiful pictures of everyone sharing cultural achievements can be seen everywhere. Acceleration.

Cultural products are abundant, and the masses enjoy cultural achievements

"Cultural Tourism Integration" traditional opera to benefit the people's performance

The brands of mass cultural activities have emerged endlessly, attracting guests in Bayang. Spring City Cultural Festival, Kunming National Unity Stage, Shuxiang Kunming Series, Spring City Reading Day, Seagull Culture Festival, Panjiang Art Festival, Sleeping Beauty Culture Festival, Guandu National Non -Ledaries Exhibition, etc. The public cultural atmosphere is strong. As of the end of August this year, the city has organized a total of 8435 mass cultural activities, benefiting more than 4.5 million people (online and offline), continuously promoting public cultural resources to extend to the grassroots, and send more high -quality services to the grassroots, especially villages.

The "zero distance" project, the pilot project of the wrong time service, the "mobile schoolbag", the migrant workers' cultural festival, the rural digital movie screening, the sunset school, the blind reading service and other personalized, order formula, menu -style service project guarantee entering the city workers, rural areas in rural areas, rural areas Public cultural needs of groups such as stayers. The city's total public cultural products are sufficient, rich in content, excellent quality, and high mass satisfaction.

Build a new type of public cultural space and seek high -quality development of public culture

Juexiao Study Room · Kunming Library 26life clan race

Kunming Cultural Plaza (including Cultural Museum, Library, Art Museum, Museum, Gymnasium), which was put into use in 2022

Since 2021, Kunming has actively launched a new type of public cultural space. Public cultural services are "going out", high -quality resources "introduction", and new public cultural space construction innovative public cultural service models and means. In the various new public cultural spaces that are dominated by the Kunming Library, more than 50,000 books are provided with more than 50,000 books and carried out more than 200 special cultural activities. Kunming City is based on the improvement of new spaces such as the "Cultural Fresh Study Room" -the cultural living room and the micro -update of public cultural facilities around the people. Service radius of public cultural service facilities. As of the end of August this year, 82 new public cultural spaces were built in the city.

Kunming's new public cultural space theme is clear, and cultural service projects are launched after fully listening to the needs of the masses and feedback. The space for serving young children to actively carry out after -school reading guidance, reading companionship, parent -child reading, calligraphy handmade training and other activities to cultivate young children's good reading habits; service to service tourists to introduce books for Kunming's customs and tourist attractions, organize the development of about Kunming's humanities history lectures, non -heritage exhibitions and other activities have become cultural services that allow tourists to fully understand Kunming, understand Kunming, and read Kunming; the space for serving the elderly groups mainly provides cultural services such as book newspapers, health lectures, and art exhibitions.

Shuxiang Kunming promotes the reading of the whole people, and its influence has increased year by year

Ninth Shuxiang Kunming · Pin Reading Red History Book Club

The book incense Kunming series launched by promoting the reading and construction of the book incense Kunming is a well -known cultural brand activity in Yunnan Province and Kunming City. It has been held for 10 sessions since 2012. Over the years, Shuxiang Kunming series of activities have been rich and innovative, and have launched good book selection, reading ambassador selection, book incense home selection, reading space selection, as well as book exhibitions, reading contests, reading clubs, reading elegance, reading light, reading of reading, reading of reading, reading The diverse activity sector such as Carnival, online and offline linkage, the scale and influence of the event and influence have been increased year by year, and entering the family, universities, rural areas, enterprises and other places continue to promote the "widely advanced incense", sowing reading seeds, so that good books and reading effects have the impact of reading and reading Force radiating to a wider field.

This year, the 10th Shuxiang Kunming series launched the "Kunming Most Beautiful Reading Space Series Selection", which attracted nearly 120 reading space in Kunming to register for participation. Bookstores, the most beautiful cities in Kunming, the most beautiful community reading space in Kunming, and the most beautiful rural reading space in Kunming. The series of activities fully demonstrated the characteristics and highlights of Kunming in the construction of the public cultural service system in recent years, allowing the masses to participate in reading, jointly helping the construction of Kunming in Shuxiang, and promoting the in -depth reading of the whole people.

Digital innovation cultural tourism integration, urban and rural integration development together

The Digital Experience Hall of the Central Center of the Kunming Cultural Museum

Kunming was completed in 2021 Kunming Public Culture Cloud Platform. Through the construction of the platform, it comprehensively improved the efficiency of public cultural services in Kunming and promoted public cultural services to the "cloud" and entering the "fingertips".

Kunming Public Culture Cloud Construction made full use of digital concepts and technologies, built digital cultural space, and used "Internet+" to move the existing offline cultural services to the online, and also set up a general branch online platform to connect 14 counties (connecting 14 counties ( In the city), 18 cultural service modules are launched, covering various cultural information, activities, and venue appointments, video on -demand, watching live broadcasts, etc., to achieve "zero distance" of public cultural services.

Since the completion of the platform, the general public has enjoyed higher quality, richer, and more convenient basic public cultural services. At present, the platform registered users have more than 420,000 people, with a total view of 9.77 million times and more than 48,000 resource construction. The people who participated in public cultural activities through the platform reached 7 million people.

In the future, Kunming City will increase cooperation with all sectors of society, promote the construction of the "one -minute clock cultural circle", and realize the transformation from the "last mile" to "the most beautiful one kilometer" from the "last mile" to open public cultural services. And happiness, help the high -quality development of public cultural services in Kunming.

(The picture of this article is provided by the Kunming Cultural and Tourism Bureau)

Author: Wang Mingyao Guo Lihua

Editor -in -chief: Li Yang

"China Culture News" on September 15, 2022

9th edition -D8 version publishing the 13th China Art Festival Special

Among them, the B07 version published

"Create Public Cultural Services" Kunming Sample ""

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