Cloud Harvest Festival | Nearly 4,000 products online display!Chengdu Agricultural Expo Golden Autumn Consumption Season opened

Author:Southwest Commercial Daily Time:2022.09.21

On September 21, the 2022 Chinese Farmers Harvest Festival Sichuan · Chengdu Agricultural Expo Golden Autumn Consumption Season launching ceremony was held in Tianfu Agricultural Expo Park, Xinjin District, Chengdu.

The golden autumn consumer season is a brand activity and fixed content of previous Chinese farmers' harvest festivals. The theme of this Golden Autumn Consumer Season is "Celebrating Harvest, Promoting Consumption, Strong Cooperation, and Welcome to the event". "" Cloud Live "and other new scenarios in cloud digital application to display agricultural enterprises online; e -commerce companies such as JD.com and Douyin will also attract the active participation of Sichuan well -known agricultural products companies through consumer session and live broadcast activities. Interaction all -weather.

The Golden Autumn Consumer Season is a preheating cheer in advance for the Sichuan home event of the Chinese Farmers' Harvest Festival. It aims to promote the "Sichuan character" agricultural products to accelerate the exit of the "Sichuan character" agricultural products to expand the domestic demand and increase the income. Consumers gave a wonderful and hot -popular Sichuan -name agricultural product consumption feast.

Set up thousands of agricultural products brand online on online celebration harvest

As one of the important contents of the Sichuan · Chengdu Agricultural Expo Golden Autumn Consumption Season event this year, the event is launched on an online exhibition and display platform for computer and WeChat ecosystems. , Exhibition services and other sectors, realize functions such as "cloud registration", "cloud information", "cloud investment promotion", "cloud exhibition", "cloud conference", "cloud release", "cloud live broadcast", "cloud preference", "cloud service" and other functions.

At present, online platforms have been officially launched and operated, and more than 1,000 enterprises such as high -quality agricultural products, agricultural products areas in the province, and more than 1,000 enterprises such as family farms and farmers' professional cooperatives have settled in. Nearly 4,000 products such as products, casual foods, condiments. Participating in enterprises to achieve online display, publicity and sales through text, pictures, videos and other materials, and publish supply and demand information online for business negotiations. The entire platform can accommodate thousands of exhibitors to enter the launch. During the online event, through uploading companies and product information, and linking the e -commerce platforms such as JD.com, Youzan and other e -commerce platforms, multi -form, multi -dimensional, and convenient display can be achieved. Enterprises contact, inquire, question and answer, interviews, negotiate, and place orders. At the same time, it also released 100 key investment projects and series of policy opportunities through the platform. Each project has a special person in charge of contacting and connecting, consulting and answering.

Jingdong Mall opens a special Sichuan enterprise Rong enterprise to send benefits online

The domestic head e -commerce platform Jingdong Mall will carry out the "2022 Chinese Farmers Harvest Festival Sichuan • Chengdu Agricultural Expo Golden Autumn Consumption Season Special" promotion.

During the event, Sichuan Province and Chengdu specialty agricultural products enterprises opened in JD.com will enter the JD Mall's Golden Autumn Consumption Season to specialize in marketing promotion activities such as online exhibitions, live broadcasts, and special promotion. In order to allow consumers to enjoy more benefits, Jingdong Mall will adopt more diversified measures to attract all the promotional methods such as "Shoppy Rubik's Cube", "Value Wckling", "Star Big Brand", "Main Explosion", "Featured Commodity Ponds" to attract all. The value and charm of consumers in Sichuan and Chengdu agricultural special products.

Douyin live broadcast special discounts "three rural areas, rural areas, rural areas, and farmers take you golden autumn hi buying

Douyin e -commerce platform will carry out live promotions such as "Sichuan Performing Headline -Sichuan · Chengdu Live Special Session", Douyin Live Incentives, Nongbo Hi Buy and other live promotion activities. Moved hundreds of Sichuan and Chengdu agricultural special products merchants to carry out online live broadcast and cargo. At that time, e -commerce creators such as Chengdu Family Cuisine, Ran Keqi, Captain Yang, Lausanne and Xiaosa, and some representative Sichuan New Farmers will prefer dozens of "dozens of" " Sanpin and one standard "Agricultural Products," Sichuan Zi "regional brands, etc. are broadcast live broadcast.

During the live broadcast, related companies will also open preferential benefits such as super spikes and limited time and limited release on Douyin e -commerce platform to attract consumers to buy. The Sichuan and Chengdu agricultural special product merchants and enterprises participating in this event can also use the "DOU to Harvest" benchmark merchant incentive plan organized by the organizer to take "live e -commerce" to obtain more brand marketing support and sales growth Essence Reporter Hu Bin

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