What are the good ideas for making Internet celebrities?

▶ A candy house in Wanda Plaza attracts many consumers to check in. Reporter/Photo by He Chunlin

In recent years, the short videos have emerged in different troops. On multiple platforms, taking pictures or live punching in the iconic attractions and food of the celebrity city has become a standard of tourism. How does Zhuzhou build an Internet celebrity city? In this issue of "Everyone Talking about Internet Red Zhuzhou", let's listen to the voices of ordinary citizens together.

Create the "city setting" of "immigration city"

Zhu Ping, who has been engaged in more than 10 years of planning in Zhuzhou, believes that the logic of Internet celebrities is to adapt to local conditions, show the characteristics, and the people like it. For a city, first of all, it is necessary to use their own characteristics, do a good job of "city setting", and then use short video and other methods to shape a new expression of time to stand the test of time and make people's hearts, vegetarians, Performing the previous Internet celebrity cities.

Among the existing Internet celebrity cities, the mountain city Chongqing and the ancient capital Xi'an can be regarded as "model students". Their biggest feature is that they have a strong urban characteristics. For example, Chongqing, the light rail passes through the house, giving a novel and magical feeling; cross overlap overhauling bridge is also its unique feature. Foreign tourists are attracted by 3D three -dimensional magic scenery. As the ancient capital of the Thirteen Dynasties, Xi'an is full of cultural relics. The walls are full of eternal poems left by Li Bai, Du Fu, and Du Mu. Such a deep historical and cultural heritage makes it distinctive.

Zhu Ping believes that some hardware of Zhuzhou can't fight Chongqing, Xi'an and other cities, but "city setting" can be labeled with the "immigration city". The train was compatible with the city. The citizens were enthusiastic, hard -working, and dare to be the first.

Eating, drinking, playing, attracting grassroots push hands

Last weekend, citizen Hong Fei came to Wanda Plaza, Zhuzhou Economic Development Zone. She is often engaged in purchasing to go to different countries and cities. In her opinion, the layout of Wanda Plaza seems to be more in line with net red attributes. It makes people naturally take pictures and make videos on social platforms in eating, drinking, playing and playing, and sharing with friends.

Here, she saw some unique elements: the shopping mall's rest area was set to high -speed rail carriage, and naturally merged the Zhuzhou rail transit elements; the cats, alpaca halls, and parrot feed halls were set up in the mall. Trend; in a candy house, the room is full of candy of various colors, as if entering the fairy tale world. The owner set up a photo -punch area to create an atmosphere of the net red punch.

Hong Fei said that after her photos and videos were released, many foreign friends left a message to come to Zhuzhou to check in. "This is actually a kind of urban publicity."

Citizen Liu Zhiting said that since the media, everyone is a propagandist, and the most powerful pusher of the net red city is the outstanding original content producer. These grass -roots people, the content of the content made by making the tourism resources that are not popular enough, walk into people's sight more directly, and can attract netizens who browse the content to discount this part of traffic. Jiu Xiang is also afraid of deep alleys. Before the city became popular, the exposure rate was particularly important.

To create a net red city, first build the net red dot

Citizen He Xing has been engaged in the media industry for many years and is currently the Municipal Federation of Trade Unions.

In her opinion, it is necessary to take the initiative to spread the city, and the main body of the communication is mainly young people. What they can't do without is to eat, drink, and buy. Changsha next door can play very well. Climbing Yuelu Mountain to see the sunrise, queue up to buy tea, and eat lobster in the text, and eat lobster, go to Taiping Street to eat "fried".

He Xing believes that creating an Internet celebrity city must have an Internet celebrity dot first. Where does Zhuzhou have the potential to become net red dots? Of course, it is a place with a large flow of people. For example, a place such as central square, strail building, and Hilton can set up large screen naked eye 3D screens. The confession of special festivals, playing cool short films, full of effect. You know, a naked eye 3D screen at the junction of Chengdu Taikoo Li and Chunxi Road. With a cool and real alien flying saucer naked eye 3D video, he boarded the hot search and brushed the circle of friends, and instantly became a "Holy Holy Land" for tourists to Chengdu.

The citizen Yuan Qi believes that the central square business district itself has a great potential of Internet celebrities. Beautiful women are in groups, endless gourmet layers, and the river scenery is full of views ... and Jiulang Mountain, Shennong City Square, Xiangjiang scenery belt, Shennong Valley, etc. It can be a network celebrity punch point, the key is still operating and promoting.

The "position" is set, and "red" can last long

Citizen Li Ku has been engaged in the media planning industry for many years. In her opinion, Internet celebrities are like "special dishes". As long as they are well done and the public likes it, it seems that there is no fixed model. But there is a phenomenon that if there is no government guidance and support and city heritage, it is likely to be a flash in the pan.

Citizen Zhang Xinxing recognizes Li Ku's point of view. She said that the successful experience of Internet celebrity cities can be copied, but the positioning of the Internet celebrity city is not possible. Only by setting the "position" can "red" can last for a long time. Otherwise Really red. "

Zhu Ping also believes that the government's thrust is very important during the development of the city. Taking the global tourism launched by Chongqing as an example, the pursuit of not only the number of tourists, but to systematically systematically provide tourists with a better tourism service experience and win a good reputation. Improve urban facilities, improve the quality of tourism for tourists, make more passengers be comfortable and assured, and make the urban net red attributes continue to develop and expand.

Planning/Evening News Editorial Communication Department

Executive/Zhuzhou Evening News Reporter He Chunlin

Edit/Tiancheng

Submit mailbox: [email protected]

News hotline: 17352733309 (reporter Wu), 15907333036 (Shu reporter)

Disclaimer: To share the original, please indicate the source and author for reprinting.If there is any infringement, please contact "Zhuzhou Release" to delete.

- END -