Qilu Chao Comment ｜ What should I tell?

On the morning of September 19, Li Ganjie, Secretary of the Shandong Provincial Party Committee, went to the Provincial Party Committee's Internet Information Office to investigate and held a symposium. At the same time, he proposed that it continued to consolidate and expand mainstream public opinion, increased online publicity, and allowed positive energy to have a large amount of flow.

Propaganda is productive forces, which allows positive energy to fill and continuously consolidate and strengthen mainstream public opinion. The key is to convert positive energy into large flows. There are positive energy everywhere, but large traffic means that people need to pay attention and make people consciously praise. In the era of all -media, finding and using the "traffic password" to test the level of "storytelling", and it is inseparable from the joint participation of all parties. Good story, let everyone tell me.

Talking about positive energy stories requires collective consciousness and efforts.

During the Mid -Autumn Festival holiday, the publicity and promotion activities of "Good Hoshan Shandong Shandong" appeared on the Central Radio and Television Station, and Weibo topics#Shandong has a new Slogan#on the national hot search list, and waves of traffic continue to emerge.

This is a "active battle" in Shandong. The secretary of the Provincial Party Committee and the governor attended. Five provincial leaders opened a blind box for Shandong Haopin. Large actions, large scenes, and high specifications undoubtedly made spotlights for shaping the image of Shandong, attracting everyone's attention.

In fact, this promotion conference tells the firm and solid and solid responsibility of "a good guest in Shandong".

By relying on the Central Radio and Television Station, the Propaganda Department of the Shandong Provincial Party Committee rely on instructions and coordinated plans, integrating resources and promoting in an orderly manner. The media in the province have their own strengths and blooming more. Netizens actively participate in and frequently interact. This promotion was the collective efforts and actions of Shandong, becoming Shandong's successful practice in "cultural propaganda innovation" and telling the story of Shandong.

The first system is issued, and then the system is made in people. With a consciousness, you have the initiative, consciousness, and good at active voice to occupy the position of public publicity.

Talking about positive energy stories requires innovation drivers and multi -screen linkage.

It has penetration and impact, which can form communication and interaction. This is the characteristic of new media different from traditional media. New media should meet the requirements of the times, grasp the laws of communication, and accelerate the deep integration.

More than 13 million articles reported that more than 100 million words of research reports, 16 experts and scholars commented, the national mainstream media "Reporter Observer" connected, and the ambassador abroad took the initiative to forward it. Netizens inside and outside the province praised. Second ... This set of numbers is a transcript reported by the Volkswagen Daily's large -scale marching theme report.

Technological innovation has become a highlight.用VR镜头，从乘船开始全程第一视角，多次运用关键帧的剪辑手法变形变换，将海洋变成水球，将耕海一号全景旋转推拉展示，再配上律动的音乐，让视觉、 Hearing linkage. The short video product "Three Top Ten" Watch Yantai 丨 Exploring the Wisdom of Wisdom "Sea Flower", showing the "Genghai No. 1" marine pasture through 360 ° panoramic viewing, has a strong sense of substitution.

In addition, highlighting "youthful". Design and launching the cartoon image of the "Exclusive spokesperson in Shandong 16 City", appearing in the new personality, caused a sought after by young user groups.

Facing the "negative energy" in the Internet, the media must play the advantage of "turbidity and clearing". In response to the problems and defects in social governance, it is necessary to play a role in "effective supervision", but also to achieve "strong participation", highlight the spread of public opinion, guidance, influence, and credibility, and give full play to the "maximum traffic" of the media and new media , Make the "maximum variable" "maximum increase".

Talking about positive energy stories also requires the positive participation of netizens.

Beijing tourist Wang Yan, who was shared on the Internet, was helped by Shandong people when traveling in Qingdao, which attracted millions of likes and tens of thousands of comments.

The tour guide "Sister Taishan Juan", relying on the short video of Taishan Scenic Area culture, has become a large network V with 1.5 million fans, and the short video has been praised by 10 million.

Since the media, everyone has a microphone. While enjoying the convenience of the Internet, the masses have become producers and communicators of network content, and they are also participants and promoters who condense the positive energy of online civilization. They must believe in the masses and the masses to play the main role of the masses in the creation of online civilization creation. Essence

Of course, netizens need positive guidance. The "Statistical Report of the Development of China's Internet" shows that as of June this year, the size of netizens in my country reached 1.051 billion, and the Internet penetration rate reached 74.4%. Every day, the torrent of information is surging, occupying a lot of energy of netizens, and various negative information is also full of it, testing the judgment ability of netizens.

The network space is a spiritual home for hundreds of millions of people. Only in order to ensure the healthy civilization of network life. Therefore, we must resolutely win the ideological struggle of the network, resolutely build a network security barrier, continuously improve the comprehensive governance capacity of the network, and effectively create a clear network space.

On August 29, the 2022 Shandong Network Civilization Week continued in Shandong. It is a pioneering work in Shandong to take the lead in holding the Internet Civilization Week in the country. Under the leadership of the core values ​​of socialism, it is promoted to the people's hearts in the land of Qilu and jointly create a clear network space.

In the Internet age, none of them were watching customers outside the matter, and they were deeply participants in it.It should be said that the government, enterprises, media, netizens and other parties together constitute the network ecology.To make the Internet a gathering place for warmth and love, and the divergence on positive energy, the benign interaction between the parties is critical.Shandong, there is no shortage of wonderful stories.In the future, there will be more exciting stories, which will be told by 100 million Shandong people, telling the thickness of Confucius and Mencius, conveying the temperature of virtue in virtue, so that positive energy and large traffic resonate with the same frequency!

(Source: Yu Xinyue, the author of Volkswagen Daily)

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