The "traffic responsibility" of desserts becomes hot pot takeaway, whether the sword is partial or other tips
Author:Cover news Time:2022.09.21
The dessert takeaway of hot pot restaurants is YYDS. This is half a month later, and then sitting into the hot pot restaurant again, Zhang Qiang's first reaction after the 90s. Because the waiter told him that after the restoration of the hall, there were hair belly, duck intestines, fat intestines, duck blood, and consumers.
"Otherwise, you will take a look tomorrow, or you can order takeaway." The waiter of the hot pot restaurant told Zhang Qiang that some consumers were afraid that they would not eat desserts and specially chose takeaway and run their legs. "Some orders will order all the desserts, and now the materials are gone, it's really embarrassed."
When the hot pot encounters desserts, naturally causes the love of young people
At more than 12 am on September 19, Zhang Qiang ran out of the unblocked community with his girlfriend. They didn't stop until a hot pot restaurant outside one kilometer. Rather than saying hot pot, it is better to miss fireworks. Because during the home, they also performed every three forks. The difference is that no matter how authentic the bottom of the hot pot is, no matter how fresh the ingredients are, there is a lack of the combination of the unique dessert of the hot pot restaurant. I feel that this hot pot is missing. However, unfortunately, I still have to continue, because the waiter told him that the belly, duck intestines, fat intestines, duck blood and childfish are all available.
"I recommend you to run your legs with takeaway. The desserts need to be grabbed these days." Hotpot restaurant waiter suggested that Zhang Qiang, try to take a takeaway tomorrow. "Our desserts do not lose those cold drink shops and dessert shops, and some takeaway orders will even order all desserts. So if you want to eat, you have to get fast."
Just when Zhang Qiang lamented that "the dessert takeaway of the hot pot restaurant is YYDS", the hungry takeaway officer Liu Yuxi is on the way to the delivery of desserts. "Although the reply to the Tang Dynasty, there are still a lot of hot pot takeaway. Many of them are desserts of the hot pot restaurant. Today I sent ten orders, and there are only 4 orders in it."
The reporter learned in some hot pot restaurants in Chengdu that young groups are the main groups of hot pot consumption, and the young women's groups are dessert consumption objects.
"Young people like food that is stimulated by senses. It is fun to eat hot pot, and there must be hot and cold alternation. Of course, the dishes should be used as much as possible, and they will be sent to the circle of friends." The reporter, the combination of hot pot and dessert can naturally attract young people, so adding dessert has become a "magic weapon" for hot pot restaurants to recruit young consumer groups.
According to the first to introduce hot pot desserts to Chengdu's Chengdu net red hot pot Zhu Guangyu Sichuan investor Nie Zhiwei, in fact, the concept of hot pot desserts has been proposed as early as it created three ear fish hot pot, but the real development is still around 2020. "Hot pot desserts are actually the product of the application of hot pot flavor." Nie Zhiwei said, because the taste of hot pot is strong, if you eat it, if you have sweet drinks or desserts, you can reduce the spicy taste of consumers on hot pot. On the one hand, the impact can also be complementary. The blessing of desserts can make the spicy and fresh aroma of hot pot show richer. At the same time, hot pot desserts can also supplement the single and deficiencies of hot pot on the dishes. "Now many hot pot restaurants are one store and one product. In fact, it has a very good promotion effect on the development and market of the entire dessert." It can be said that dessert takeaway is the traffic of hot pot restaurants.
Bringingism is a simple re -engraving, innovation can win customers
The innovation of hot pot enriches the taste and type of dessert. This is not groundless, because the homogeneous competition in the catering industry is the most intense. Ten years ago, it was gone to rely on the use ofism to make simple re -engraving. Only by observing the market, analyzing the market, and catering to the preferences of customers can we usher in a full seat.
"Affected by the epidemic, the competition this year is particularly fierce. Chengdu people like to try something new, so there are more thoughts to spend in the taste." A hotpot person in charge of Mengwan told reporters that the business manager who was hungry was given through the platform digital tools to give it. She inspired. "This year's cold drink stores and dessert stores are mainly the season of seasonal fruits. For example, the strange fruit and sun grapes of Honey Snow Ice City. Hotpot restaurants can also launch fruit tea to relieve hot pot."
The same secret of the hot pot restaurant to the hotpot restaurant to the hotpot restaurant, which was also in a Chengdu celebrities in Jiugan Bridge. "Many consumers come to have desserts. They like to eat fresh and spicy hot pot, but also taste cheap, delicious, styling drinks, and desserts that are not lost to dessert shops. Let us find the taste that consumers want faster. "
"China Catering Development Report 2022" shows that the brand upgrade of the catering industry requires digital transformation in food companies. These include digital operation, digital decision -making, digital supply chain, digital expansion and digital marketing.
"Catering digitalization is a new trend of cross -generation development in the industry. Digitalization helps improve corporate decision -making and analysis capabilities, and further optimizes consumer digital experience." The relevant person in charge of Hungry Mo said that the group subsidy plan also launched by the platform also launched the platform also launched the platform. , Including the effects of store new customers, membership reduction, distribution fees, discount products, and other combination of fists. "We will have a" nanny -type "solution, bringing the business volume to gradually increase."
Since last summer, Chengdu hot pot restaurants have joined the "Ice Sea War". The various colors of shaved ice, snowflake ice, and cotton ice have been launched. Eating desserts has also become a new reason for young consumers to order hot pot takeaway.
"Dessert innovation is a solution for hot pot to seek differentiated operations. If you cannot use the appropriate tools, it is difficult to rely on a category to completely win." From the perspective of the hungry platform, catering needs digital precipitation and analysis to create the most suitable suitable for creating the most suitable suitable for creating the most suitable suitable for creating, creating the most suitable for it.Your "combination boxing"."Still taking desserts, obtaining the market through digital innovation, this is not only traffic responsibility, but also a high trick to solicit customers."
Since the unblocking of Chengdu, many consumers have found that their favorite hotpot restaurants have opened stores one after another, and takeaway has also been launched.
On the hungry platform, more than 90 % of hot pot merchants have resumed business.Among the orders of these merchants, 60 % of consumers placed orders and cold drinks simultaneously.
At the same time, the reporter searched for the hungry app and found that the types of dessert takeaway in hot pot restaurants have increased significantly. Pineapple residue tea, ice -ice watermelon check, small noodle ice, milk ice and other new products have been selling hot, and the range of consumers can choose greatly.
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