Consumption is hot, and the flow of people is more prosperous!Taiyuan Zhonglou Street ushered in the first anniversary of opening the street

The ancient style buildings of the eaves, a variety of cultural and creative products, can be seen everywhere exhibitions and performances everywhere. Here blended, history and modernity are "reunion" here. One year ago, Zhonglou Ancient Street returned from the millennium cultural mood. One year later, it was more charming and brilliant.

▲ Aerospace Zhonglou Street

At the beginning of the lantern, the sunset was over. At this time, the Zhonglou Street was colorful and colorful. Guandi Temple, Shuye Cheng, Hengsheng Jiu and other cultural security buildings are leisurely, and the old -fashioned blue bricks such as Ganhe Xiang, Hengyi Cheng, Huatai Hou are colorful. Walking on the streets, rich and diverse activities such as folk cultural and creative, cultural performances, and light shows bring tourists to visit visual feasts of traditional culture and modern elements. It is dizzying and lingering.

If "the old name and the business of Shang Jia" are the former marks of Zhonglou Street, then "integration and new format" is its modern symbol. After the reconstruction, the charm is unlimited and the glorious blooming. It is attracting people to come here with the "strong magnetic field" effect, driving the market consumption to rejuvenate a new vitality.

Before the "East -West Cultural and Creative" city camping market, which is popular with tourists, cultural and creative products with rich elements such as national tide, life creativity, and fashion design are full of elements. More than 40 creative booths cover anime blindness. Box, DIY jewelry, archeological toys and other types of cultural and creative formats. Looking at the following customers, the stall owner Fengli just said happily, "After the transformed, Zhonglou Street not only carries a heavy history, but also has some fashion elements. At the same time, we also provide an excellent platform for our entrepreneurship. I start a business here, I have ideals and feelings. "

"Walking on the old street, it feels very pleasant." Ms. Liu, who was taking a photo with "Zhong Baoer", smiled and said, "Shanghai Hotel, Mouse Cave Lantern Festival, and lively cultural and creative markets are all very good. Pickup. "

▲ Zhonglou Street Cultural and Creative Market becomes a new punching place

"Compared with last year, on the one hand, our neighborhood format is more complete, diverse and mature, covering a variety of formats such as cultural and creative living spaces, cultural concept stores, and special cultural catering. Effect. In addition, the infrastructure is more complete. At present, there are 2 parking lots under construction in the second phase, a total of more than 600 parking spaces, which can effectively make up for the problem of insufficient parking points in the first phase of the project. Tailored the IP image 'Zhong Baoer', set up 5 shapes such as the national style, Yuan universe, and house culture in different points for tourists to check in. " The overall positioning is to create a "international street that integrates the three Jin culture and modern consumption" as a overall positioning.

In August of this year, Taiyuan Zhonglou Pedestrian Street was selected as the "Second Batch of National Night Culture and Tourism Consumption Gathering Zone", creating a new opportunity for stimulating the vitality and potential of the service industry of the bell tower pedestrian street area. "In addition to actively carrying out cultural and creative markets, non -heritage exhibitions, art exhibitions, light shows, interesting and diverse punch -in activities such as rich night consumption supply, Bell Tower Pedestrian Street uses local culture to empower diversified formats. The six major formats of night purchase, night show, night entertainment, and night stay have led night consumption. At the same time, we also encourage merchants to extend their business hours appropriately to meet the consumer needs of citizens. As of now, the total passenger traffic is nearly 16 million. "Dai Lu said.

The night is strong, walking on Zhonglou Street, the market is popular, the consumption is hot, the flow of people is strong, and the charm of the millennium old street is flying.

▲ Zhong Baoer IP image "Zhong Baoer"

It is understood that all the upgrade projects of Zhonglou Street this year will be put into operation. The first phase of Zhonglou Street is positioned as a lightwen travel commercial district to create a business card of Shanxi Wenwen traveler. At present, the second phase of the Western District and the Central District have completed the construction of the main building above the ground, and are stepping up the outer facade decoration to create a homestay hotel and bar. At that time, the needs of various consumer groups in different ages and time periods will become a place for "eating, living, traveling, traveling, shopping, and entertainment".

In addition, from September 23rd to 25th, Zhonglou Street will launch a first anniversary event including "darts", "COS of the Republic of China" and "cheongsam patrol". Provide a visual feast. Shanxi Daily New Media Reporter Zhang Xin

Source: Taiyuan Daily

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