"Understand Guangzhou" Hui Action and increase the fire in Guangzhou

According to data on online travel platforms, the average daily order in the Mid -Autumn Festival holidays has increased by double -digit in the Dragon Boat Festival. Among them, Guangzhou, as a traditional popular tourist area, has a highlight, and enters the TOP10 of the hot cities around the surrounding tour. Faced with the upcoming National Day Golden Week, the Guangzhou tourism market once again showed potential. In Ctrip's "National Day Forecast Report 2022", Guangzhou became TOP3 during the National Day popular flight destination. Travel booking steadily increased. In the past week, the order of tourism product orders to Guangzhou during the National Day reservation increased by 126%month -on -month.

In order to further seize the National Day Golden Week and charge the tourism market in the second half of the year, the Guangzhou Culture, Radio, Film and Television Tourism Bureau joined forces to carry out the special live broadcast of the "Reading Guangzhou" benefit action, bringing the local experience of Guangzhou to experience the trend of the Internet celebrities, cultural ancient charm, and parent -child joy, and the joy of parent -child and child, Good place for ecological vacations.

Guangzhou's cultural and historical heritage and fresh trends have shown a strong attraction to tourists. This live broadcast introduces these characteristics to users of the Chenjia Temple of the Cultural Relics Treasure, the traditional neighborhoods such as the Chenjia Temple, the upper and lower nine pedestrian streets, and the Shamian, as well as the online celebrity gameplay such as the Tianren Landscape RV camp and the Conghua Hot Spring.

In addition to the "360 ° without dead ends" of the gameplay, the live broadcast also pays attention to the characteristics of different tourists in Guangzhou. According to the latest data of Ctrip, the parent -child groups of the National Day holidays are significantly proportion. Among them, the theme parks and hotel orders have 30%and 28%of parent -child orders. This live broadcast has grown up the baby and childcare places and the surrounding parent -child hotels for parent -child users. At the same time, the live broadcast also introduced classic punch -in landmarks such as Guangzhou Tower and Baiyun Mountain for friends and couples. The live broadcast of the live broadcast exceeded 2.8 million. On the day of the Ctrip platform, Guangzhou's visit to the visit increased by 45%month -on -month.

In the first half of this year, the orders for order reservations in Guangzhou Gaoxing Hotel accounted for nearly 40 %. Judging from the current National Day holiday booking, a Staycation has become a mainstream trendy punch in the city's Gaoxing Hotel: Guangzhou local Gaoxing Hotel orders account for 55%. This live broadcast covers dozens of local high -star hotels, including hotel food, parent -child vacation and other characteristics. The price is as low as 4 % off. On the day of the live broadcast, the pre -sale room in Guangzhou increased by 405%year -on -night.

In July of this year, the Guangzhou Cultural and Broadcasting Bureau and Ctrip Group launched the 2022 Guangzhou Tourism Super Destination Cultural Tourism Promotion Project, which aims to increase the volume of Guangzhou tourism brand and actively drive the growth of Guangzhou Cultural Tourism.

As one of the key theme activities of the project, this live broadcast also brings real preferential rights and interests to users, further promoting the transformation of tourism consumption. During the event, users can directly receive the "Full 499-30" coupon to enter the Ctrip event page, which can be reduced by up to 500 yuan; the live broadcast room users can also participate in the live broadcast of the Guangzhou travel peripheral Essence

"National Day Golden Week will be the most important opportunity period for the tourism market in the second half of the year. Both destinations and platforms need to seize opportunities to accumulate in advance and deeply excavate the potential of the tourism market." Ctrip said that as a tourist destination in tourism A series of activities such as the Star number, super content, super activity, and super promotion are the starting point, and the marketing methods with diverse force highlight the differentiated labels of Guangzhou destinations and attract more tourists to experience the beauty of Guangzhou.

The Guangzhou Culture, Radio, Film and Television Tourism Bureau said that this year, and Ctrip Group jointly build a Guangzhou tourism super destination project, in addition to holding special marketing activities on the platform, the two parties also conduct in -depth cooperation at the official level of Guangzhou. For example, this live broadcast is August in August. The important part of the startup "Reading Guangzhou" benefits. Earlier, Ctrip also launched hundreds of cultural travel tickets such as Guangzhou Cultural Tourism Tickets and Tourism and accommodation as an important platform, allowing users to enjoy the company's benefit and government subsidies at the same time, and drive tourism consumption power.

Guangzhou Radio and Television Full Media Reporter: Ma Dongming

Correspondent: Sui Wenguang Journey, Li Dong

Edit: Xu Anni

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