Mo Lang over -commercialized restricting the sustainable development of scenic spots

"Entering the ancient town, there are red willow barbecue, stinky tofu, big squid, milk tea, and craft shops everywhere. The signboards are similar, and the architectural styles are roughly the same. The different may only be the address on the postcard." The journey of an ancient town has just ended. Mr. Zou said. According to media reports, many tourists have many tourists vomiting the excessive commercialization of scenic spots this summer, including the large number of shopping places in the scenic area, large area, and poor business order; Unqualified operations such as poor service quality.

In fact, tourists do not exclude business, because the scenic spot can increase the added value only through the corresponding commercial development. For example, commercial operations embedded in the local cultural core can increase the experience of tourists. Even catering, it is necessary to reflect the characteristics of the scenic area and make articles on refined services. In other words, commercialization of scenic spots must meet the comfort of tourists.

What is really disgusted with tourists is that business erodes the experience of tourists. Some scenic spots do not go to their unique core points to innovate and extend the industrial chain, create a "unique number" scene, but create a "chain store" of "selling nationwide" in service facilities.

Although the excessive commercialization of the scenic area has brought short -term economic benefits to the scenic area, maintained the operation of the scenic area, and won funds for enterprises, but if you continue to ignore the cultural and ecological value of the scenic area, it will lead to a homogeneous business model wanton Invasion eventually led to the loss of local culture in the scenic area and the damage of ecological environment.

On August 14, Wang Ning, secretary of the Yunnan Provincial Party Committee, raised such questions while inspecting the Yunnan National Village. The basic conditions were good but the passenger flow was not enough. What is the insufficient work? Why don't tourists come? The question of this soul quickly attracted the attention of a large number of netizens. From the posts and messages released by the media and netizens, the main reasons why tourists are unwilling to come include over -commercialization of scenic spots.

Beware of excessive commercialization of scenic spots must adhere to the development of protection and protection in development. By excavating the historical and cultural value and the value of the times in tourism resources, the cultural resources have been transformed into the advantages of economic development with the cultural resources and the brigade. Promote the sustainable development of scenic spots in the deep integration of cultural tourism.

At the same time, relevant government departments urgently need to improve relevant laws and regulations, rationalize the tourism development system and mechanism, increase supervision and law enforcement, and create a comfortable and safe tourism and leisure environment for tourists. (Author: Ding Shenyi; Editor: Song Yuqiu)

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