Enping successfully created the Guangdong -Hong Kong -Macao Greater Bay Area high -end ecological tourism destination in the Guangdong -Hong Kong -Macao Greater Bay Area

Enping hot spring resources are rich.

On September 14, the Guangdong Provincial Department of Culture and Tourism announced the list of the fifth batch of tourism demonstration zones in Guangdong Province, and Enping was successfully on the list.

"One industry and prosperous." The development of the whole region is the strategic positioning of the country's development of tourism in the new stage. It is a far -reaching change. Since the launch of the creation of the Guangdong -Global Tourism Demonstration Zone in 2021, the Enshong Municipal Party Committee and Municipal Government attached great importance to it. Through the great upgrade of hardware and software, they have done a good job of "mountain, water, text, city, overseas Chinese" articles, and brighten "China in China. Feng Ru's father Feng Ru's "" Hometown of China Hot Spring "and" China "and" China "and other beautiful business cards, such as multiple measures, gathered together, diverse integration, and continuously promoted the development of tourism in the region to a new level.

Text/Hu Weijienping Municipal Party Committee Propaganda Department's Photo (Except for the signature)

High -level advancement

Improve institutional protection

Build a "foundation"

If the work of creating a provincial -level tourism demonstration area is likely to build a house, then the perfect institutional guarantee is to build the most important "foundation" of this house. Enping City will create a provincial -level tourism demonstration zone as the top project to advance as the "three tasks" of urban development. By strengthening leadership, improving the system, and strengthening supervision, it will carry out a solid foundation for the smooth development of various creation.

The party and government's leaders "commanded" to ensure the creation of "chapters"

"I haven't come to Enping for a few years. This time, I found that the change is really large, the attractions are more, the supporting facilities are more beautiful, and the city is more beautiful." Not long ago, Mr. Li from Zhongshan brought The family traveled to Enping, admiring the beautiful transformation of this tourist city.

The improvement of tourists' sense of gain comes from tourism. Behind the implementation of tourism quality, it is the result of the unremitting efforts of Enping's city to promote the creation of work.

In order to promote the orderly development of various creation, Enping has established a leading group and tourism development committee of the "Guangdong Province Global Tourism Demonstration Zone". The members of the other teams lead the work of the special class and supervise item by item, and the functional departments are refined and implemented.

The Enshe Tourism Development Commission has established a group of the Tourism Demonstration Zone Office (hereinafter referred to as the entire office of Enshe City). From the units and towns (streets) of Enping City, a group of business backbone enrich the team to comprehensively promote the creation of tourism in the whole region. Enping also includes tourism work in the annual assessment system, strengthened comprehensive social governance, optimized statistical systems and measures, and improved the level of self -discipline and development in the industry.

At the same time, Enping's strengthening system guarantee, formulating the "Work Plan for the Creation of the" Global Tourism Demonstration Zone of Guangdong "," Enshe City Creation of the Guangdong Provincial Global Tourism Demonstration Zone Engineering Construction Project Rectification Plan ", etc. Establish the city's "one game of chess", form a strong joint force of the whole process, refine the decomposition of tasks, clarify the work guidance, and promote the orderly and effective development of various creation work.

In addition, adhere to the principles of adapting to local conditions, green development, focusing on characteristics, reform and innovation, etc., and compile the "Enping City Global Tourism Development Plan (2021-2030)", clarify the city's global tourism resource development, industrial integration development, infrastructure construction and other aspects, etc. Development ideas and methods to form a characteristic path for Enping's global tourism development. Deepen the connection with related plans such as natural resources, transportation, agricultural and rural areas, water conservancy, etc., and introduce supportive policy documents in the fields of urban construction transportation, financial finance, land supply, and tourism talents. Prepare policies such as "Enping City Promoting Tourism Revitalization and Support Measures", and arrange more than 50 million yuan of tourism development funds for more than 50 million yuan each year. Cultivate, construction of public service facilities in tourism, discount loans of tourism projects, etc.

Political schools, government -enterprise creation to ensure the creation of "strong power"

During the creation process, Enping City actively opened up the political school and the co -creation model of government and enterprises. Create a new model of tourism creation of "the government build a good foundation, support the support, optimize the scenic area, and improve services", and promote the construction of tourism in the whole region.

Located at Ensing Tourism Distribution Center next to Enping High -speed Railway Passenger Station.

Take the investment and construction of external supporting facilities such as the Provincial Road 276 and the 369 -line tourist Golden Corridor, the X831 Line X831 Line X831 Line X831 Line X831 Line X831. Actively promote Quanlin Golden Town to successfully create a national 4A -level tourist scenic spot and Guangdong tourist resort, and plan to apply for the national -level 5A scenic spot. Promote the quality and upgrades of scenic spots such as Shanquan Bay Hot Spring, Jinjiang Hot Spring, Jiayuan Emperor Capital Hot Spring, Guangdong Huahai Happy World.

Union with South China University of Technology, Jinan University, South China Normal University, and Wuyi University carry out tourism strategic planning and talent training, listing the global tourism talent training base, promoting Xiema Village Scenic Area, Quanlin Golden Town, Shanquan Bay Hot Spring Resort , Enzhou Qi Shi, Jiayuan Group, Yahao Hotel, etc. have established coordinated management, policy support, talent training, volunteer services and other co -construction mechanisms to provide strong mechanism guarantees and intellectual support for the creation of tourism creation.

Power supervision to promote the creation of "acceleration"

During the creation process, Enping City consolidated the supervision mechanism, and formulated the "Notice on Carrying out the Work Supervision of the Working Zone of the Global Tourism Demonstration Zone of Guangdong Province" and urged all towns (streets), relevant units' work leadership groups, Enping City Creation Office each Member units implement the work deployment and requirements of Enping's establishment of Guangdong Province's global tourism demonstration zone to ensure that they complete various creation tasks on time. The popular science education base of Enping Flight Theme Museum was identified as the Guangdong Popular Popularization Education Base. Picture Conferry at Enping Flight Museum

In order to ensure the effectiveness of supervision, Enping City also issued the "List of Work List of Enshe City's Creation of the Global Tourism Demonstration Zone of Guangdong Province", "Enping City Create the List of List of Engineering and Construction Projects of Guangdong Province in Guangdong Province" "District Engineering Construction Project Standards", etc., clarify responsible units and guides in each construction project, stipulates the completion of time limit and construction standards to ensure the orderly, powerful and effective supervision work, and promote the creation of "acceleration".

The four sets of leadership teams of Enping City are transformed into guides to actively participate in the supervision of various key construction projects. Each supervision group adopted a flight inspection and inspection and unannounced visits to conduct inspections and inspections of various towns (streets) and departments and units, and commended advanced units to work; notified and criticized units with more problems; not implemented work for work. The units with incompetent measures shall directly interview and promote the main leaders of Ensing Creation Office; criticize the leaders who do not pay attention to the leaders, promote incompetence, and work in the city's hind legs to criticize accountability. The Standing Committee of the People's Congress of Enping and the CPPCC also organized the representatives of the people's congress and members of the CPPCC to carry out supervision work many times to inject the "Power of the People's Congress" and "CPPCC Power" into the creation of work.

"The establishment of the supervision mechanism and the development of supervision work have solved a large number of problems encountered in the creation of work, and effectively ensured the smooth progress of various creation tasks." Said the person in charge of the Quanquan Office of Enping City. For example, during the construction of the Enping City Visitors Collection Center, it was found that the project site selection land was sinking, which once caused the project to be unable to advance. In this regard, Enping Municipal Party Committee and Municipal Government attach great importance to it. Li Peirong, Secretary of the Enping Municipal Party Committee, has repeatedly led the relevant department and experts to the relevant department and experts to go to the scene to investigate and supervise the reason for the ground sinking, put forward work guidance, urging relevant responsible departments to quickly quickly quickly and urge the relevant responsible departments to quickly quickly and quickly hurry up Study and introduce scientific and reasonable solutions to promote this problem successfully.

Strong input

Realize large software and hardware upgrades

The perfect institutional guarantee has fascinated the "foundation" for Enping's establishment of the provincial tourism demonstration area. On this basis, Enping has increased capital investment for tourism supporting infrastructure, tourism resource reserve planning, tourism brand publicity, global tourism security guarantee, and improvement of grass -roots tourism environment. Realize the great upgrade of hardware and software.

1. Hardware upgrade and build charm Xin Enping

Improve the third -level tourism consulting system

"Do you have a place to eat here?" "Yes, after you go straight from here about 200 meters uphill, the left hand side is the restaurant of our scenic area." "Okay, thank you!" After the tourist consultation point was satisfactory, the tourist Ms. Cen happily started the play time with her family.

Jinjiang Park Tourism Consultation Service Point. Photo by Hu Weijie

Sometimes, seemingly small intimate services can make tourists feel a guest.

In order to better serve the visitors of Bayang, Enping actively builds and improves the "Tourism Distribution Center -Visitor Center -Tourism Consultation Point" three -level tourism consulting system, so that tourists can enjoy convenient, fast and intimate tourism services wherever they go.

The high -speed rail tour has become a new choice for many tourists today. When you walk out of the Enping High -speed Railway Passenger Station, you can see the new and beautiful Enping Tourism Distribution Center at a glance. The Enping Tourism Distribution Center covers an area of ​​600 square meters. The construction is integrated into the five cultural elements of "Mountain, Water, Literature, City, and Overseas Chinese". Team reception, sales of tourism products, catering accommodation, business leisure, luggage storage, special group services, conference affairs, etc.

In addition, Enping City also built a visitor center in Liangxi Town and Shengtang Town. Among them, the Liangxi Visitor Center is located along the X831 Line of "Four Good Rural Road" in Enping City. The visitor center is equipped with electronic tourist maps, "Four Potatoes" exhibition and sale platform, global tourist maps, free charging, umbrella rental, Guangdong book bar, automatic sale machine, rest area and other supporting facilities. In addition, there are rural revitalization exhibition halls, fun punch -in devices, etc. in the happy station, which has a strong tourist service function and experience play function. The Sanctuary Visitor Center is located directly opposite the entrance and exit entrance of the Kaiyang Expressway, covering an area of ​​about 200 square meters. The consulting point is equipped with computers, electronic touch screens, film and television playback systems, first -aid medical boxes, automatic sale machines, souvenir display cabinets, data exhibits, etc. Equipment and facilities are comprehensive consulting points that integrate functions such as tourist consultation desk, tourist resting area, Enping tourism display area, volunteer service point, and mother and baby room.

At the same time, Enping City has also set up tourist consultation points in places such as tourists such as major tourist attractions, high -speed service areas, park squares, and special gourmet cities to make various tourism services reach. According to statistics, as of now, Enping has set up a total of 23 tourism consulting points.

Build a characteristic food district

In order to enrich the overall tourism elements, Enping City adapt to the local conditions of the Jinsha Times Square, the characteristic street of the Golden Sand Times Square, Nanti East Road Food Street, Huasheng Pedestrian Street Featured Street, Linghui Xindi Food Street and other characteristic districts to create a new business district. Light up the night of the city. Enping Linghui Xincang Food Street. Photo by Hu Weijie

"Boss, come to three sibes of squid, five grilled chicken wings, one dozen oysters, half -do beer ..." After 10 o'clock every night, the food street of Nanti East Road in Enping gradually became lively. People gather together to eat supper, to enjoy the mountains, and enjoy a pleasant nightlife.

Nanti Road has always been Enping's famous food street. But before the vendors set up a stall along the Jinjiang River, there were certain environmental hygiene problems. With the opportunity of Nanti Road upgrade and reconstruction project, Enping City has transformed and upgraded the food street of Nanti East Road.

Nowadays, the completion of the Nanti Road Food Street is still lively, but the appearance has become more beautiful: there are gourmet labels on both sides of the head and tail of the neighborhood of 1.5 kilometers in length, and a large number of lighting embellishments; Yellow Tao Pota, Famous Foodfood, Junli Seafood, Minggu Roasted Fish Tazan, Cheng Ji Food, Red Cotton Oyster City, Yunnian Night, Lao Yu Gourmet, Xiaoshima Night Village Casual Food Street, Chinese Barbecue ... The original street vendors entered a clean and bright shop. The specialty food is still dazzling, but the dining environment and sanitary quality are greatly improved. "The environment is much better than before, and it is more beautiful and more hygienic." Mr. Wu, who was eating supper with a barbecue restaurant with a barbecue restaurant.

Walking on the flat and comfortable road of food streets in Nanti Road, the river breeze gently at night, looking at the river from Xichun Tower and Yujingwan Plaza. Find another small shop you like, eat a barbecue with three or five confidants and friends, and drink a glass of wine.

In addition, Huasheng Walking special streets on the southwest side of Jinjiang Avenue, above the 300 -meter neighborhood is decorated with star lights, which is called "Star Street" by Enping people. Located Linghui New Earth Food Street, which is located on Fuxing Road, has more than 10 special -character food shops such as health and light food, Japanese cuisine, Chongqing hot pot, Hong Kong -style tea restaurant, and music dining bar. It is a new punch point for local citizens. The special street of the Jinsha Times Square, located on Ensin Road, Enshe Traditional Commercial Center, has become a one -stop fashion comprehensive shopping square in Enping area and the new business circle of Enping Central City. Lead the new style of Ensing City.

Create the landscape on the journey

If you like to travel by yourself, then you must go to Enping's rural road. In accordance with the concept of "Four Good Rural Roads+Tourism+Culture", Enping City uses the "Four Good Rural Roads" as an important carrier to connect urban and rural areas, help economic integration and transformation, and build a new highland for open economy. Start the rural road into a beautiful tourist landscape.

Enping has carefully created a number of tourist lines.

Driving on the "Top Ten Most Beautiful Rural Roads" in Guangdong Province -County Road X831 Line Encheng Cater to Liangxi Bay section, flowers and fields, as well as comprehensive stations, "flower forest and green space" and other restaurants And the characteristic landscape, it can be described as step by step. This section of the road is 12.345 kilometers in length. The starting point is located in Genry Village, Ensheng Street. It intersects with the Provincial Highway 276. The ending point is located in Nawan Village, Liangxi Town. An important passage in the town of the town. 33 ecological and natural villages around the road to solve the problem of travel difficulties of 12,000 people along the line; Waiting for attractions to facilitate tourists to experience Enping's characteristics. There are also 4 green parks along the line, which is equipped with 3 overseas Chinese township specialties that integrate three functions of tourism and local products. Among them, the "Happy Rural" station located next to the Fuping Village Committee of Liangxi Town has been opened for citizens. The station is transformed from the local idle Changlong Elementary School's old campus, covering a total area of ​​about 11,000 square meters. There are leisure squares, viewing pavilions, and children's amusement facilities in the station to provide tourists with all -round services.

In addition, Enping has also carefully created two tourist roads in S369 and S276, connecting the famous tourist attractions such as Quanlin Golden Town, Jinjiang Hot Spring, and Town Bay Mangroves to promote the development of tourism and rural highway quality. Rush -promoting tourism, Yixing Village, revitalizing the resources along the line, driving the development of local tourism industry and the processing and sales of local products, opening up the traffic roads and wealth of the people along the route, and making rural highways an important engine of rural economic development.

You Enping in the high -speed service area

"This service area is really beautiful and atmospheric. It feels like going shopping in a large shopping mall." Mr. Li, who drove from Yangjiang to Guangzhou, was originally just cheer in the large -scale Huai service area. I did not expect to be "fans" directly by the commercial atmosphere here.

The Dahuai service area of ​​Shenhai Expressway can be said to be one of the hottest punch points in Guangdong Province in recent years. "Overseas Township Town", aircraft models, dwelling murals, helicopter planes, ... as the first open cultural tourism theme service area in our province, the Daihuai service area refreshed the traditional recognition of the high -speed service area and tourist attractions. It is known that the new leap from the "from parking areas to commercial blocks, from point to tourist attractions, from gas stations to cultural leisure stations" has become a new window for showing Enping, and even the overseas Chinese cultural charm of the entire Jiangmen area.

The Daihuai service area is located in the Kaiyang section of Shenhai Expressway (G15), with a total investment of 300 million yuan, a total construction area of ​​about 35,000 square meters, and a total parking space of 1,200. It is the largest highway service area in Guangdong Province. Unlike the traditional service area, the Daihuai service area also has five functions: logistics distribution, business services, tourism services, leisure and entertainment, and transportation hubs. Entering the service area, the large -scale murals such as hot springs, dwellings, and Daitian reflecting the Jiangmen culture of overseas Chinese township are present, and citizens and tourists will continue to take a photo with their families and friends in front of the murals. The aircraft simulation model designed and manufactured by Feng Ru, the "Father of Chinese Airlines", is hung over the channel, showing Enping's aviation characteristics. The snack shops in the service area are also popular. The most surprising thing is to count the "overseas village town" that crosses the time and space in the service area to reproduce the past life scene. Details such as the simulation sky curtain, lighting cards, windows of houses, and bamboo cricket dustpan, etc., present the scene of people's lives of people's lives in the past, let tourists have endless aftertastes and linger.

Since its use on February 1, 2019, the Daihuai service area has been hot. According to statistics, the average daily tourists in the Daihuai service area reached 15,000, and the annual passenger flow exceeded 5.5 million. It became an important window for tourists from all over the country to understand Enping's charm.

2. Software upgrades and enhance tourists experience.

Develop the "Enping One Machine Tour" WeChat Mini Program to create an exclusive online cultural tourism service center

Want to bring family and friends to play Enping together, but do not know how to do strategies? As long as WeChat searches for the WeChat Mini Program of "Enping One Machine Tour" and moves his fingers, you can get it with one click to see the scenic area, find food, voice guides ... "One -stop" to get the full Raiders of Enping Tourism.

It is reported that in order to meet the new needs of tourists, Enping has launched a small program for "Enping One Machine Tour" to create an exclusive online cultural tourism service center to allow tourists to travel efficiently and travel with peace of mind.

The "Enping One Machine Tour" applet has three major advantages: systematic, intelligent, and lightweight: gathers destination tourism resources, presented systematization, and comprehensively shows the image of Enping's tourism brand; Continue to accumulate online tourism assets; use the code to use it, without downloading, which is convenient for tourists.

Among the "Enping One Machine Tour" applet, there are panoramic views of Enping City, as well as beautiful viewing, playing strategies, line recommendations, specialty food, dynamic videos, special activities, gameplay consulting, etc. The latest and most trendy gameplay of Enping Tourism and the latest cultural tourism information of Enping provide reference for tourists to "set off immediately". Visitors can book tickets directly on applets and purchase tourism products.

In addition, in the applet, tourists can easily and quickly find the address of Enping's tourism distribution center and tourism consultation point, and from their nearest gas stations, parking lots, and tourist toilets, they can also get auto repair services, hospitals, emergency shelters Wait for service information. In addition, when you encounter problems and difficulties during the travel process, you can directly call the relevant call to consult through the small program and call emergency rescue.

Enping City has also released the "Enping Cultural Tourism Industry Investment Map" and "Enping City Costume Industry Investment Map", which is "cloud investment promotion" in the form of "one picture", actively attracting the majority of merchants to invest in Enping to invest in the industry. Doing big and strengthening Enping. Among them, the "Enshe Cultural Tourism Industry Map" includes Enping overview, location advantage, cultural tourism overview, ecological city, investment projects, and main support policy indexes. Projects, Niji Town Reilanto Tourism Complex Development Project, and Liangxi Town Lvye Xianzun Development Project in Enping City. "Enping City Map Investment Map" includes the overall overview, investment environment, ecological city, homestay investment promotion, support policy index and other parts. Investment Projects.

Carefully create a "five cultural tour"

In order to highlight Enping's unique tourism charm, Enping City has formulated and introduced the "Three-Year Action Plan for Rural Tourism Development (2019-2021)" to create a "five cultural tourism" tourism boutique with distinctive characteristics, scientific layout, and reasonable ratio. line.

The first is to build a high -level planning and construction of the Enshi Geopo National Geological Park in Guangdong. Promote the upgrading and improvement of Jinjiang Hot Spring, Shanquan Bay Hot Spring, and Jiayuan Didu Hot Spring Project, successfully promote the successful creation of the national 4A -level tourist scenic spot in the Jinquan Forest Town, and march to level 5A to create a hot spring cultural tour.

Second, high -standard construction of ecological tourist attractions such as Qixingkeng's primitive Prefecture Forest, Town Gulf Mangroves, Aofeng Park, Xiangshui Longtan Provincial Forest Park, and Town Bay Mangrove Wetland Park, etc., and vigorously promote the Cultural Plaza of Changmei Village and Litang Diaolou in Litang Town. The construction of new cultural tourism carriers such as the Cai cuisine Cultural and Creative Park has developed a number of non -standard accommodation products such as field farmhouse homestays, Jiayuanwu Township homestays, and amaranth creative park homestays to create a rural cultural tour.

The third is to thoroughly excavate red cultural resources such as Wu Youheng's former residence, Tiancun First Party Branch, Dahuai Overseas Chinese Farm Rubber Garden, and build Six Strong Parks in the Gaishan Mountain, repair and re -exhibition of the Guangdong People's Anti -Japanese PLA Command, and plan Launched a batch of red cultural tourism routes.

The fourth is to use the live Feng Ru brand to build the Chinese Aerospace Science Press Museum, plan the Feng Ru aerospace model to create Feng Ru culture tour.

Fifth, the excavation and display of the characteristic culture of overseas Chinese townships such as Tang Mingzhao, Daihuai Rubber Forest, etc., organize activities such as overseas Chinese youth summer camps and roots, and support three administrative villages such as Shahu Shangkai Village to create a provincial level or above. "Overseas Village", creating a cultural tour for overseas Chinese. Strengthen supervision and improve tourist satisfaction

Tourism services are important factor affecting tourists' experience. In order to further enhance the satisfaction of tourists, Enping has strengthened supervision and strives to create a high -quality tourist environment that makes tourists comfortable. Formulate a number of urban tourism and rural tourism services such as "Enping's Featured Rural Tourism Area (Point) Service Specifications", "Enping City Tourism Best Construction and Service Specifications", "Regulations on the Construction and Service Specifications for Enshe City", "Enshe City", and "Enshica City", "Enshe City's Quality Tourism Service Provider Identification and Evaluation Standards" Standards and specifications provide comprehensive service guarantees for tourists in terms of eating, living, traveling, traveling, purchasing, entertainment.

Formulate the "red and black list" system for the tourism market, establish a list of high -quality service merchants, and optimize the market environment. Established the enforcement market law enforcement brigade of Enping City to strengthen the implementation of standardized management of the tourism market and improve the long -term mechanism of the market environment. Establish a tourism safety risk management and control mechanism system such as Enshe Tourism and Culture Festival Emergency Project Emergency Plan, and establish the Enshe Tourism Police Squadron to comprehensively protect tourists 'safety, set up tourism tour courts, safeguard tourists' rights and interests, create a safe, orderly, civilized, civilized, civilized, civilized, civilized, civilized, civilized, civilized Harmonious tourist environment.

Actively build a big data center of the global tourism and realize the smart supervision of various tourism work. The center has a complete function. It has a global tourism format resource management system, a comprehensive display system for tourism geographic information, and the operation monitoring system of scenic spots. Emergency command law enforcement platform, public opinion monitoring, video surveillance, and tourism project management multi -functional smart data platform.

In the process of creation, Enping City also effectively strengthened the construction of tourism talents and cultivated a large number of tourism development talents in the whole region. Strengthen the introduction of tourism talents, and hire a group of senior consultants in cultural tourism development to effectively improve the level of tourism scientific decision -making and marketing promotion. Accelerate the cultivation of excellent talents, organize training courses for the quality improvement of tourism talents, special lectures on the global tourism, "Develop rural tourism and promote rural revitalization" special seminar, fire safety publicity training and fire safety evacuation exercises, etc., to effectively improve tourism Comprehensive business literacy of employees. Carry out the training of tourism talents in the tourism industry, actively support tourism companies to carry out pre -job training in accordance with their actual needs, do a good job in the training of employees in the job, and comprehensively improve the quality of tourism talents.

Propaganda

Continuously enhance the reputation of the city

Good wine is also afraid of deep alleys. In order to successfully create a global tourism demonstration zone in Guangdong Province and achieve the vigorous development of the tourism industry, not only need to do a good job of tourism products, but also to be good at increasing publicity and building a brand image by the wind. In recent years, Enping has spared no effort in improving its own tourism brand image. By leverage important media, participating in various exhibitions, and hosting sports events, it has created a business card for Enping Wenwen.

Taking advantage of the wind to increase publicity

Let the "wine fragrance" of Enping's travel drift out

On March 1, the CCTV interview team went to the Qixingkeng Provincial Nature Reserve and other places in Enping City to interview the natural ecological situation. On March 4th, the CCTV News Channel "China in Spring" column, based on the title of "The Lishables of the River and Water", reported the beautiful and natural ecology of Enping. Since then, the Qixingkeng Nature Reserve twice "landing" CCTV's "Eye of the Secret Realm" recorded two wild animals of Leopard Cat and Itachi, respectively, highlighting the beauty of Enping. On May 1, the CCTV science and education channel "Home Township" focused on Enping Aya. On September 11, Enping appeared on the journey of the Central Film Discovery Travel Channel, and a 30 -minute program showed the charm of Dami Enping in all aspects to the audience across the country ...

Since the beginning of this year, Enping City has "debuted" on the CCTV's entire media platform. Among them, TV channels and new media have exceeded 30 times. flat. In addition, in Xinhua News Agency and "People's Daily", "Face" exceeded 20 times, Xinhua News Agency reported "Together to the Future!" The total number of clicks of Enshe Welcome Winter Olympics exceeds 2 million.

Tourism development, promotion first. As the competent propaganda department, the Propaganda Department of the Enping Municipal Party Committee deeply excavated the city's global tourism creation highlights, proactively planned, and carried out a comprehensive sorting out, scientific classification, and deep integration of Enping history, culture, food and other high -quality tourism resources. There are the characteristics of, people have me ", tell the story of tourism, highlight the advantages of development, expand the propaganda surface, and continuously enhance the brand degree of Enping's tourist city. Feng Ru's former residence, Qixingkeng Provincial Nature Reserve, Enping Latin Old Overseas Chinese Exhibition Hall, Enping Cake, Enping Sei Fan, Enping Wrap, Enping Aya ... Symbols have frequently appeared on national and provincial media such as CCTV, Xinhuanet, People's Daily, People's Daily, Nanfang.com, Guangdong Radio and Television, Southern Satellite TV and other national and provincial media.

Under the strong propaganda offensive, Enping's urban influence, popularity, and reputation have significantly improved. The business cards of tourist city are brighter and brighter, and the road of tourism development in the field has become more and more smooth.

Create a "national name" business card to enhance the influence of the city's brand brand

In recent years, Enping City has actively carried out various creation work and created a shiny city business card: it is the first "Geothermal National Geological Park", "Hometown of China Hot Spring", and the first "China -Cold Resistance Livable Land" , Obtain national honors such as the "National Highway Tourism Theme Service Area", "Most Beautiful China · Green Ecological · Leisure Resort Tourism Destination City City", including 4 national 4A tourist scenic spots, 2 3A tourist scenic spots, Chinese historical and cultural names 1 village; there are 1 tourist resort area in Guangdong Province, and 3 cultural and tourism characteristic villages in Guangdong Province ... Many national names and provincial brands have confirmed the firm determination of the Enshe Municipal Party Committee and the Municipal Government to develop the whole region and the city. Work together. Enping specialty travel hand letter.

In addition, Enping City has organized various special festivals by digging folklore traditions, and actively created cultural tourism brands to achieve fruitful results. Since 2013, Enping City has held a hot spring festival every year to promote Enping's rich tourism resources. So far, it has been successfully held for 19 consecutive sessions. The theme activities such as Enping's Cuisine Food Culture Festival, Daitian Cai Fairy Festival, Liangxi's "Four Sweet Potatoes" Food Festival, Natsura Duck Festival, Niujiang Feng Ru Culture and Setan Food Festival have been built for many years. The Greater Bay Area and even South China have a certain reputation and brand appeal.

Enping Wenguang Travel Sports Bureau has organized Enshe Tourism Enterprises, Special Products Business Merchants to participate in major tourism exhibitions such as the Macau International Tourism (Industry) Expo, Hong Kong International Tourism Exhibition, Shenzhen Cultural Expo, and Guangdong International Tourism Industry Expo. The country's first city business card of "China", promoting and promoting Enping cultural tourism products and resources.

Hold the diversion of high -standard sports events to gather popularity

Sports competitions are the weapons of "absorbing powder" and "drainage", a new engine that drives urban economic growth, and a new force for prosperous urban culture. With the goal of creating the vitality of Chinese overseas Chinese movement, Enping City actively undertakes various high -standard sports events, and has a drainage and popularity for Enping's global tourism development.

2021 Yue, Hong Kong and Macao Greater Bay Area Youth Bicycle League (Enping Station) competition.

In front of the North Entrance Plaza of Aofengshan Park in Enping City, the construction team is under intense construction. The total investment of 270 million yuan of projects (including 4 sub -projects) will rise here. This is an important measure to implement the "National Fitness Plan" and the implementation of the establishment of the tourism demonstration zone of Guangdong Province in implementing the "National Fitness Plan". After the project is completed, it will provide a variety of sports venues and supporting service facilities for the general public. At the same time, with national fitness and sports events as the starting point, through active introduction and hosting high -level competitions, it will drive tourism, catering, transportation, and other industries to link many industries. Development and further promote high -quality and sustainable economic development.

In recent years, Enping has successfully held the 2021 and 2022 Guangdong Men's Basketball League, the 2022 Guangdong -Hong Kong -Macao Greater Bay Area Motorcycle Contest and Kart Competition, 2022 South Guangdong Ancient Post Road Orientation Contest, 2021 Enspei's Cuisine Food Culture Week and "One Pinpin Yi Cup "Guangdong Jungle Cross -country Challenge and 2021" China Avoiding Cold Livable Land "Enping Hot Spring Carnival and Guangdong -Hong Kong -Macao Greater Bay Area Youth Bicycle League (Enping Station) and other large sports events will be depth Integration and strong publicity and promotion of Enping's good city image.

At the same time, Enping City actively exerts the influence of celebrities and promotes the image of the city. In February of this year, Du Feng, head coach and former men's basketball team of the Chinese men's basketball team, was invited to Enping. After visiting Enping, Du Feng praised En Ping, a beautiful city, and took the initiative to create a glorious effort for Enping's creation of the global tourism demonstration area of ​​Guangdong Province: "I am glad to come to Enping, a livable and one -time job. Ecological Beauty City. Enping people are keen on public welfare and love basketball. Enping is a veritable vitality city and a warm city. "Du Feng Lai Lai En Ping's news promoted through the media, once swiped the circle of friends, only Jiangmen Daily Enn The reading volume of the WeChat public account of the Ping reporter station exceeded 300,000.

In addition, Enping actively guided and supported the development of special sports tourism in Quanlin Golden Town in Enping City. According to incomplete statistics, since 2015, Quanlin Golden Town has held more than 20 sports events in various types of sports events, which cover the car off -road, racing competition, legendary car race, motorcycle off -road race, and motorcycle off -road races. Racing, fancy performances, mountain bicycle off -road races, etc. These events have been propagated and reported by many domestic media, which not only earned enough attention and popularity for the city of Enping, but also greatly promoted the development of tourism companies. The Quanlin Golden Town of Enping City was rated as a special sports town in Guangdong Province, and in May 2021, it successfully created a national 4A -level scenic spot.

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