Hot selling "baby water" is a new concept or IQ tax

Recently, the topic of "baby water" has attracted attention. Beijing Youth Daily reporter found that at present, many merchants are selling "baby water" or marking the water as "suitable for infants and young children", and declare that this type of water low ore is sodium, which contains a variety of mineral elements, which can reduce the baby's baby’s Gastrointestinal burden, etc. In terms of price, this kind of water is generally two to three times more expensive than ordinary water. The Shanghai Consumer Rights Protection Commission has found that the component content of infants and young children is not significantly different from the component content of infants and young children's applicable to infants and young children. The composition content of the two is not significantly different. Some experts said that there was no "infant water", and this was the concept hype.

Merchants call it a variety of mineral low ore sodium

The reporter of Beiqing Daily searched on some network platforms with "baby water" as keywords. From the price point of view, the price of this kind of water was more than 6 yuan, some were more than 8 yuan, and some were more than 9 yuan. The marking water and ordinary drinking water suitable for infants and young children are relatively obvious in terms of price. They are generally two or three times, and some are even four to five times.

The introduction page of these water claims that the reason why the "baby water" is to drink is that the digestive system of infants and young children has not yet fully developed. Excessive sodium intake of drinking water may increase the burden on the kidneys. Therefore, you must choose drinking water carefully. Infants and young children should not be too high in drinking water and minerals, and there must be no minerals. Therefore, it is necessary to choose appropriate, low ore sodium, etc. It is also declared that these water rich contains a variety of mineral elements, such as silicic acid. Natural weak alkali and low ore sodium water can reduce the baby's gastrointestinal burden, and the content of silicic acid is higher than the standard of natural drinking mineral water.

The reporter of Beiqing Daily consulted the sales staff of several salespersons. Some of them called their own water as low ore light sodium mineral water, and it was a "baby water" designed for children. Open; some say that their mineral water is a natural living spring for permanent frozen soil, which can be consumed directly. It is more suitable for pregnant women and infants and young children. There is no special requirement for drinking without water and alkali. It can drink straight, heat to a suitable temperature or boil to cool until the appropriate temperature; others say that your own water is suitable for infants and young children. Wait.

Online store monthly sales

From hundreds to tens of thousands

The reporter from Beiqing Daily found that on the e -commerce platform, from the perspective of the sales displayed on the page, the sales of "baby water" are quite considerable, ranging from hundreds of monthly to tens of thousands of items. Judging from the feedback from consumers, some consumers believe that the taste of water is indeed different from ordinary water, while others say that buying this kind of water for a long time will be more assured of drinking, while others say that although the price is more expensive, it is a bit expensive. , But the water is very good. It is convenient to go out to hold it. The reporter of Beiqing Daily noticed that many consumers asked whether the "baby water" was "IQ tax".

On some social platforms, a large number of users have posted web posts about "baby water". A reporter from the Beiqing Daily found on a platform with "baby water" and found that the search results showed nearly 5 million. Many parents are also discussing whether the "baby water" is used for their children.

Shanghai Consumers Consumer Protection Commission

The test found it and ordinary water

No significant difference

"Baby Water" also attracted the attention of the Shanghai Consumer Protection Commission. Recently, some consumers consult the Shanghai Consumers' Commission for "baby water". Consumers said that because they saw that there were not enough water and mineral substances to be labeled on the Internet, they must use "baby water" to rinse milk powder for babies, so they often buy it.

The Shanghai Consumer Protection Commission purchased some water that labeled "suitable for infants and young children". By comparing the same brand, the composition content of infants and young children and the ingredients of infants and young children were found. The composition content of the two was not significantly different.

For example, in terms of magnesium content, the water content suitable for infants and young children is 0.5-10.0, and ordinary water is ≥0.5; in terms of potassium content, the water content suitable for infants and young children is 0.35-7.0, and ordinary water is ≥0.35; the content of sodium content Above, the water content suitable for infants and young children is 0.8-20.0, and ordinary water is ≥0.8.

In the pH value, the pH value of a water suitable for infants and young children is 7.02-7.98, and ordinary water is 7.3 ± 0.5; the other is the same as the water and ordinary water pH suitable for pregnant babies.

Expert interpretation

If the price is expensive, there is no need to buy

For the difference between "baby water" and ordinary water (drinking water), the Shanghai Consumer Protection Commission asked relevant experts. Experts say that there is no "baby water", which is a hype of concept. All the molecular structures of all water are "H2O" and there is no difference. The difference is just the area of ​​the product, the difference in water quality. What should be the standard range of infant water composition content? Experts said that the state did not formulate uniform standards for infant water.

The amount of water in a day's intake is more suitable. Experts said that baby metabolism is relatively strong, the speed of excretion is faster than adults, the younger age, and the more water in and out. Four times, so the amount of water drinking a day should be given according to weight. Generally, each kilogram of weight is 120-160 ml per day.

The Shanghai Consumer Protection Commission said that the so -called infant water is not essentially different from ordinary water (drinking water). The key to brewing milk powder to the baby is to boil the water. Water or drinking water filter filter is all possible.

Director of the Capital Health Nutrition Food Society and the first batch of registered nutritionist Gu Gu Ling told Beiqing Daily that in her opinion, "baby water" is the same as the previous "children's soy sauce" to sell more expensive prices. Gu Chuanling said that some companies selling "baby water" will say that all kinds of minerals of pure water have been filtered out, and their nutrition is too poor. But parents do not need to worry about this. The main source of infant nutrition within one year old is food, breast milk, formula milk powder, etc., instead of relying on water, so she doesn't think it is necessary to spend more money to buy "baby water".

Legal person

Advertising must not be false

Or misunderstandings

Zhao Liangshan, a senior partner and well -known public welfare lawyer of Shaanxi Hengda Law Firm, believes that according to the "Advertising Law", advertisements must not contain false or misunderstandings, and must not deceive or mislead consumers. Advertisers should be responsible for the authenticity of the advertising content. The "Consumer Rights Protection Law" also stipulates that the operator provides consumers with information such as the quality, performance, use, and validity period of relevant commodities or services. It should be true and comprehensive, and must not be promoted by false or misunderstandings.

In his opinion, because the country did not formulate uniform standards for infant water, "baby water" was just a concept of merchants hype. If the content of the propaganda is inconsistent with the investigation and identification, then the behavior of the merchant may constitute false publicity. According to the law, if the operator is propaganda, the supervision and inspection department shall order the suspension of illegal acts and impose a fine of 200,000 to 1 million yuan; if the circumstances are serious, a fine of 1 million yuan to 2 million yuan will be imposed. Zhao Shan Shan said that this kind of false propaganda behavior also constitutes consumer fraud. In this regard, consumers can safeguard their rights and interests based on the Consumer Rights Protection Law. (Beijing Youth Daily)

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