"Circle" 80 million netizens, "airborne" 16 city heat search!Jiyuan Jinan successfully "hold hands", explore the road "Cultural Tourism Cross -district

Top News · Henan Business Daily reporter Zhao Shanshan

Breaking the ice to enter, break the game first. On the journey to promote the integration of cultural tourism, Jiyuan Cultural Tourism has a big move.

On the occasion of the "3rd China International Cultural Tourism Expo", Jiyuan Cultural and Guangzhou Travel Bureau and Jiyuan Cultural and Tourism Group carried out a series of promotion activities in Jinan, Shandong Jinan, with the theme Cross -regional cooperation.

During the exchanges, the two places successfully "held hands", and the cross -regional integration of cultural tourism changed from beautiful pictures to reality. At the promotion meeting, Jiyuan Cultural Tourism successfully "circled fans" caused 81.26 million+ reading volumes on the entire network.

[Re -associated "the source of Jishui" sensational "Quan" city Jinan] Jinan]

This is a trip to "out of the circle".

On the 17th, the millennium "Spring City" Jinan boiled because of the arrival of "the source of Jishui".

Historically, Jiyuan and Jinan blood veins are connected. Two cities, one is the source of Jishui, and the other is on the south bank of Jishui, with blood that is thicker than water.

Today, a cultural tourism promotion of Jiyuan's visit to Jinan will let the two places be associated and renewed.

On the same day, at the "Third China International Cultural Tourism Expo" held in Jinan, the "Jiyuan Brand" stood out among more than 2,700 exhibitors from all over the country. Shi Xian Li Bai comes with IP traffic, and its only handed down calligraphy "on the balcony post" attracted countless fans; the specialty "soil" can be regarded as the C position, and the "Eat Eat" gameplay successfully captured the hearts of Jinan people; those years in the small town in those years; "Three -line" cultural and creative "tide" Fan is full of popularity, favored by a large number of tourists ...

Special products are just "appetizers", and cultural performing arts are more "enjoyable". On the night of the 17th, at the outdoor promotion conference of the Jinan Xinghe Market, the wonderful performing arts from Jiyuan Wangwu Mountain and Wulongkou Scenic Area made Jinan people call "Tai Shang". In particular, the magical performance of Monkey Brother Bajie brings the "cross -style" cultural experience to the audience.

Sincerity, the gift package is large. On the same day, the news of the "5 major scenic spots in Jiyuan" exploded the circle of friends of Jinan people. According to the information feedback from some travel agencies in Jinan, on September 17, many tourists came to consult, and they were full of expectations for Jiyuan's journey.

"Jiyuan landscapes are good, Lao Yin knows for a long time." How to make Jiyuan's "good", more people get? The tourism promotion activity of Jiyuan to Jinan this time is effective:

The promotion meeting has just ended. "Jiyuan 5 scenic spots free tickets to the people of Jinan", "Two Ji Jie Hands in hand" and "two places holding hands and kissed kiss" and other explosive news were immediately released and reproduced by major online media.

On the day of the event, the Jiyuan Tourism Society of "Drinking Yishui Jinan Jiyuan Family" was awarded the People's Daily Client, Henan Provincial Culture and Tourism Department public account, Jinan Daily client, top news all -news It is reported to the client, Xinyao River client, and Jiyuan Media Center's all -media client.

In the hot search in the same city on Weibo, "Henan Tuyu was snapped up in Shandong", "Jiyuan's 5 major scenic spots to the people of Jinan exempt tickets", "the source of Jishui to Jinan" rushed to the hot The top ten searches, 8126 million+ reading volume on the entire network, becoming the most popular topic in Shandong in the past two days.

[Qixin "Shuangji CP" refreshed "Cultural Tourism+" mode]

This is a "cross -border" journey.

At the promotion meeting, Jiyuan and Jinan broke the barriers to administrative regions and realized the "two -way go" of the integration of cultural tourism. The Jiyuan Cultural and Guangzhou Travel Bureau signed a strategic cooperation initiative with the Jinan Cultural Tourism Bureau; Jiyuan Cultural Tourism Group, top news, Shandong Cultural Tourism Media Group signed a strategic cooperation agreement to jointly promote the integration of the two regions, cultural integration, and industrial integration to make bigger and bigger. Be a strong cultural tourism economic circle.

Promotion session site

What effect does the signing of the contract?

Cooperation is of great significance -this is the first time that the two places have established the integration of cross -regional integration of cultural tourism from the government and enterprises.

The connotation of cooperation is rich -the two parties have reached six cooperation consensus, including Jishui Cultural Protection and Heritage, Public Culture and Art Exchange, Boutique Tourism Line Building, Joint Marketing Co -Exploitation Market, Joining Product Construction, and Lien Supervision and Prosperity Market.

A total of "cards" -Fuzi will deeply excavate the cultural connotation of Jishui, jointly develop and integrate tourism resources, create tourism route products such as Jishui Source Tour, Jishui Examination Tour, and build "Internet+Jishui Culture" The network communication platform has comprehensively shaped the Jishui cultural tourism brand.

Chorus's "song" -Coloning cultural tourism enterprises in the two places to carry out in -depth cooperation in the fields of tourism demonstration zones, scenic spots, smart tourism, rural cultural tourism, hotel services, project investment and product development.

The Jiyuan Wentong Travel Bureau and the Jinan Cultural Tourism Bureau signed a strategic cooperation initiative

Jiyuan Cultural Tourism Group, top news, Shandong Cultural Tourism Media Group signed a strategic cooperation agreement

"The source of Jishui" holding hands "The South of Jishui", which is so good for "CP"!

Representatives of the cultural tourism departments and enterprises of the two places agreed that: Jiyuan and Jinan have a coexistence cultural foundation, common cooperation willingness, and cross -regional integration, which is great. The linkage between the two parties will bring the integration and sharing of cultural tourism, and build a new pattern of cultural tourism integration and coordinated development of cultural tourism with clear cultural tourism functions, efficient resource utilization, industrial cluster development, and market standards.

[Incurring the development of the "sound" of the internal chorus of the outlook]

This is a new road.

Industry experts pointed out that today, when tourism demand is constantly upgrading, tourism products in a single area are limited to tourists, and cross -regional integration of cultural tourism is inevitable. For the source of the province that has been in the province before, cross -regional development tourism is a new exploration. What are the plans for Jiyuan? What will happen to practice?

Zhao Huisheng, deputy mayor of Jiyuan City, put forward the next development plan for the "Building Jiyuan Cultural Tourism Brand" in subsequent interviews.

—— Accelerate the creation of the 5A -level scenic spot of Wangwu Mountain and the creation of the national forest recreation resort. Strong foundation supplement the shortcomings, extend the chain and make up the chain, continuously enrich the product format, and make every effort to build the "leading" tourism brand of Wangwu Mountain.

——Shanging Jiyuan's benchmark position in the field of homestays and boutique hotels. The existing small Dongtian Mountain residents, Xiao Shifang Hotel, veteran hotel hotels, etc. have become the industry benchmark. B & B clusters, shaping the city and home house brand, making small homestays a big industry.

——In the combination of health care and health care, we plan to plan the integration of Kangyang projects in the global cultural tourism and tourism in Jiyuan City, and create the first hole of the Tiankang Care Cluster, the health bases of the town in those years, and the comprehensive pension service center.

It is necessary to upgrade the "training internal skills", but also open cooperation to make breakthroughs.

As a specific practitioner of the cross -regional integration of the cultural travel, Zhang Lin, the chairman of Jiyuan Cultural Tourism Group, has clear ideas: "We will take this contract as an opportunity to enlarge the framework, enlarge the horizons, and explore an external interior, internal and external, internal and external, and an external internal combination. The new path of development of the vertical and horizontal. "

Zhang Lin said that the integration of cross -regional cultural tourism must be implemented in the final analysis. In the process of Jiyuan Cultural Tourism, on the one hand, it can learn from the advanced management concepts, operation models, and resource integration methods of Jinan cultural tourism enterprises to enhance the market combat capabilities of Jiyuan Cultural Tourism Group. On the other hand, we can carry out in -depth cooperation with the other party to form a good situation of resource sharing, market co -extension, customer source delivery, brand co -construction, and complementary advantages to obtain greater cross -regional benefits.

Be a strong brand, combine external interior, and win -win. The Jiyuan Literature Brigade of Wen Feng's dance will usher in a highlight of the cross -regional integration of cultural tourism.

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