Pay attention to the 7th China -Asian Europe Expo 丨 "Pocket Food" is more market -like

Tianshan.com reporter Zhang Zhili

175 grams of probiotics daily nuts, 102 grams of yogurt probiotic pyrodiblybores, 45 grams of vine pepper -flavored walnut kernels, 25 grams of desert roses ... September 19th, 7th China - In the Kashi Exhibition Hall and Guangdong Exhibition Hall, more than 40 "pocket foods" produced by Kashi Jianguo Guoguo Agricultural Technology Co., Ltd. are exquisitely packed and exquisite.

"These are high -quality agricultural products of real estate in Southern Xinjiang. There are many agricultural products very large, but we do not sell in the form of large bags, large boxes, and large cans. After being welcomed by consumers, the fire was sold during the Mid -Autumn Festival. After being brought to this year's China -Asia -Europe Expo, these products will definitely be more popular in the upcoming '11th'. " Yulin, deputy general manager of Technology Co., Ltd. said.

At the seventh China -Asia -Europe Expo, exhibitors from Kashgar introduced the "pocket food" that are currently popular. Pomegranate cloud/Xinjiang Daily reporter Zhang Zhili

Is the "Pocket Food" pretty sales just because the packaging has changed from "big block" to "pocket type"? Yulin's answer is negative. He introduced that Kashgar Guoguo Agricultural Technology Co., Ltd. conducted an in -depth investigation of the agricultural product market in 2015. As a result of the survey, there are many types of fruits, good quality, and sufficient output in Shufu County and surrounding counties.

Good products must find market positioning, ensure quality and quality, and innovative management methods. Kashgar Guoguo Agricultural Technology Co., Ltd. positions product sales as white -collar workers in the coastal provinces, and agricultural products such as fruit purchases. , Carefully screen during processing. "Small packaging is in line with urban white -collar workers' consumption habits for leisure food, and it makes consumers feel insufficient after taste our products. I want to buy it again and expand the market by stabilizing the return." Yulin said.

Yulin told reporters that compared with the previous participation in the China -Asia -Europe Expo, Kashgar Guoguo Agricultural Technology Co., Ltd. has richer products, more brands, and more packaging. These changes have a great relationship with the rise of the e -commerce industry in southern Xinjiang. The company cooperates with multiple e -commerce platforms, and has its own market research and live broadcast team. Various "pocket foods" produced in the country are sold throughout the country. Formed a benign interaction, small packaging has become a large industry.

The reporter saw at the exhibition halls of various prefectures and the provincial municipal exhibition hall that the dazzling "pocket food" occupied a lot of space in the exhibition hall. In the Aksu exhibition hall, Apple -shaped electronic screens are very large, but the packaging of various types of agricultural and sideline products is "pocket". The seemingly single walnuts or red dates are lined up with twenty or thirty products in one word. The tastes and packaging that the guests think of and did not expect, and it is also convenient to tear up a small bag to taste.

"Don't look at the area of ​​the exhibition hall, but there are more than 400 agricultural and sideline products exhibited, all of which are 'two products and one standard' (green food, organic agricultural products and agricultural geographical indications) products, involving more than 100 agricultural industrialized enterprises "Luo Xiao, the chief of the Merchants Section of the Aksu Regional Commerce Bureau, said that with the growth of the China -Asia -Europe Expo, the forest fruit industry chain in the Aksu area is also continuously extending. There are more and more types of casual foods, "pocket foods", and healthy beverages processed by various specialty agricultural products, which fully shows that the continuous improvement of agriculture in Aksu area has achieved fruitful results.

At the 7th China -Asia -Europe Expo, exhibitors from the Aksu area were exhibition. Pomegranate cloud/Xinjiang Daily reporter Zhang Zhili

Changji Hui Autonomous Prefecture has high grain output, many types, and long industrial chain. In the Changji Exhibition Hall, various wheat flour and miscellaneous grain beans are packaged exquisitely, and traditional food has become high -end products. Among them, the eagle -mouth bean series products exhibited by the Wooden Bargie Kazakh Autonomous County, combined with consumers of different groups, designed different specifications of packaging. For example, 300 grams of eagle -mouth beans soy milk powder, 180 grams of packaged cooked eagle mouth beans, 80 grams of slow roasted eagle mouth beans and other products, which are convenient to buy and eat in the market, and always make people feel like Buy too little and not enough.

Wooden Kazakhon Autonomous County Commercial and Industrial Information Bureau Party Secretary Kwa Khan Shamimelov introduced that in recent years, the inconspicuous miscellaneous grains and beans have become "golden beans" to help farmers get rich. The seemingly small -packaged eagle -mouth beans and other local specialty agricultural products have online sales far greater than offline sales, and franchisees all over the country want to participate. The "pocket food" has a lot of markets, and the biggest benefit is the growers. Ten years ago, the land purchase price of Eagle Mouth Doudou had an average of 5 yuan per kilogram, and now it reached 8.5 yuan per kilogram. The added value continued to increase, and the income of farmers continued to increase.

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