Harvest festival, sweet potato fragrance!Sweet Xixian planted small sweet potatoes into large industries

[Dahe Daily · Dahecai Cube] (Reporter Wu Haishu Wentu Wang Linlin Edited) On the south of Huai Henan, under the mountain of Huigong, a grand event to celebrate the harvest kicked off.

On September 20, Xi County celebrated the 2022 Chinese Farmers' Harvest Festival and the third Yu Dao · Dongyue Copper Festival. Sweet potato nest head, sweet potato wine, fried sweet potato cakes and sweet potato strips, sweet potato Luo, sweet potato cakes, hot and sour powder and other sweet potato processing products have become the most popular food at the scene.

The Xi County is across the north and south of the Huaihe River. The fertile sand and soil on both sides of the strait, good water quality, and climatic conditions are very suitable for the planting of sweet potato. In order to promote the sweet potato industry to reach a new level, Xixian also established a special class of the sweet potato industry to cultivate and build The sweet potato industry cluster that integrates planting, processing, and sales.

Advantage

Xi County cultivates the creation of sweet potato industry clusters

The event was directed by the Henan Provincial Department of Agricultural and Rural Affairs, hosted by the Xi County Party Committee of the Communist Party of China, the People's Government of Xi County, the Xi County Agricultural and Rural Bureau, the Dongyue Town People's Government, the Pu Gongshan Sub -district Office Preparatory Office, and Henan Yudao Agricultural Technology Co., Ltd. Henan Food Industry Association and Henan Food Association co -organized. Xin Ruji, Secretary of the Party Committee of the Central Radio and Television Terminal, Liu Baocang, member of the Party Group and Deputy Director of the Provincial Department of Agriculture and Rural Affairs, Gui Wenxing, deputy director of the Provincial Academy of Agricultural Sciences, vice president of China Food Industry Association, Executive Deputy Executive Deputy Executive Deputy Provincial Industrial Food Association President Chen Zhenjie, the Provincial Grain Association Yangtze Youchang and others attended the event.

At the display site, Zheng Hong 32, Yingshanhong, Manchixing and other Xixian counties have representative sweet potato varieties, and their processing products are full of tables. Sweet potato cold cake, hot and sour powder ... attracted many guests to stop and taste.

The Xi County is across the north and south of the Huaihe River. The fertile sand and soil on both sides of the strait, good water quality, and climatic conditions are very suitable for the seedlings and planting of sweet potatoes. At the opening ceremony, Wang Mingjun, the secretary of the Xixian County Party Committee, said in a speech that Xixian County is located in the upper reaches of the thousands of miles of Huaihe River. "The first county", known as "rich money to buy Xixian Po, half of dry rice and half a meal". The annual grain planting area of ​​2.6 million mu and an output of more than 2 billion kilograms.

According to Wang Mingjun, in recent years, Xixian has promoted moderate scale operations, actively developed smart agriculture, developed and expanded organic weak tendon wheat, rice and fishing co -production, high -quality sweet potato, high oleic acid peanuts and other rural industries, cultivating Yu Dao and Hongsheng , Chunda and other agricultural industrialization leading enterprises.

It is understood that in order to promote the bigger and stronger of the sweet potato industry, Xixian has established a special course for the development of the sweet potato industry, and based on the Sweet Potato Research Office of the Food Crops of the Academy of Agricultural Sciences of Henan Province as technical support, it is a pest and grass pests in the planting of sweet potatoes in Dongyue Town. Provide full scientific and technological guidance, pay attention to the creation and publicity of the "Dongyue Hong" brand, promote the development of the sweet potato industry, and cultivate the creation, processing, and sales of sweet potato industry clusters.

Develop Henan sweet potato industry

Exercise from these three aspects

Henan is a large agricultural province, and the agricultural product processing industry. In order to conform to the new trend and new changes of industrial development, recently, the provincial government has formulated and introduced the green food cluster cultivation action plan. The plan proposes to build a strategic goal of building a trillion -level modern food cluster with world influence. The sweet potato industry is a green food cluster Focus on one of the 20 advantageous and characteristic industries chains in the province.

Liu Baocang said at the opening ceremony that the sweet potato industry is a traditional industry, and it is also a healthy industry and a fashion industry. Sweet potato products are known as health foods in the new era and have also been developed into net red products.

The development of the sweet potato industry must first improve the level of sweet potato planting. There is a tradition of sweet potato planting in Henan. The planting area of ​​sweet potatoes in the province has stabilized at 4 million acres. Open in moderate scale, develop special tools for sweet potato production, and improve the level of mechanization of sweet potato production.

Second, we must improve the ability of sweet potato processing. Cultivate a group of leading companies in the field of sweet potato products, shape a group of brand of sweet potato products, improve the upstream and downstream facilities of production equipment, product packaging, brand design, extend the industrial chain, create a supply chain, enhance the value chain, and develop deep potato processing. Form the core competitiveness of the industry.

Finally, to enhance the image of the sweet potato market. To play health cards, dig out, study and analyze the health genes of sweet potato products; to play regional cards, agricultural products are born due to regions, are regional, because of regions, names, and regions. Like Zhengyang Peanuts and Pingyu Sesame, create a market image of Sweet Potato in Xixian County. Yu Dao hot and sour powder out of the circle

Selling a single day exceeds 100,000 orders

The Sweet Potato Festival has a branch venue at the Yu Dao Demonstration Store. There are hot and sour powder, fries, roasted sweet potatoes, and shredded sweet potatoes in the Yu Dao demonstration store. Dao Development suggestions and suggestions.

As one of the characteristic crops of Xixian, sweet potato planting has a long history and high yield. In his speech, Chen Zhenjie said that Xixian was an important area for Henan's agricultural production and was known as "Central Plains Grain". The Henan Food Industry Association sincerely established a partner with Xixian, innovative mechanism, sincere cooperation, and made the high quality of Xixian County. Agricultural products have entered millions of households to make suggestions for the shaping of Yu Dao food brands, while helping Yu Dao to do a good job of industrial development.

At the event site, Zhao Hao, chairman of Yu Dao, introduced that as one of the special products of the sweet potato industrialization of Xixian County, Yu Dao hot and sour powder has the top of the hot and sour powder of Douyin live platform for several days, creating a single day of 100,000 The score of the single, currently the repurchase rate of Hydao sour powder is 40%.

It is understood that Yao Dao not only built a large -scale sweet potato seedling base in Dongyue Town, Xi County, but also allowed local farmers to participate in the Yudao sweet potato industry development project, but also directly and indirectly drove local farmers' sweet potato planting area of ​​about 50,000 mu. "Next, we will seize the policy opportunities of the revitalization and development of the old districts of the Dabie Mountain Revolution. Through industrial linkages, we will strive to achieve 500,000 acres of sweet potato planting within 3 years and demonstrate the phased work goals of 500,000 farmers." Zhao Hao said.

At present, Yu Dao has built a standardized production plant with about 60,000 square meters, and various products have nearly 100 tons of large -scale production. "With the production and use of Yu Dao Fully Automation 4, Yu Dao's annual production capacity will reach a new height. At the same time, we will successively launch innovative products such as roasted skin, sweet potato ice cream, frozen roasted sweet potato, sweet potato chocolate, etc., surrounded by around Sweet potato 'eats dry and squeeze. "Zhao Hao said.

Responsible editor: Gao Shuai | Review: Li Zhen | Director: Wan Junwei

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