The second new audience media fusion innovation and creative competition officially launched

On September 20th, the launching ceremony of the second new audience media integration and innovation and creative competition and the new audiovisual media fusion summit was held in Beijing. This contest is directed by the State Administration of Radio and Television and the National Journalist Association of China. host. The leading comrades of the contest guidance unit and the organizer and the Tongzhou District Government, the media, universities, corporate representatives, and the award -winning representatives of the first competition participated in the event.

The theme of the second new audience media integration innovation and creative competition is "Creative Litting Dream Integration and Creating the Future". The schedule continues from September 2022 to December. Innovation model innovation "three tracks, promote media integration and development from the three dimensions of technology, content, and models. At the launching ceremony, the specific topics of the three tracks were officially announced, namely intelligent editing, data news, and operation model innovation. The organizing committee of the competition set up the second new audio -visual media integration and innovation and creative competition area on Guangming.com. It is the official platform for understanding and participating in the competition from all walks of life. This competition presents the following characteristics in terms of track setting and organizational guarantee: First, highlight the leading role of AI technology on media development, and promote the development of media AIGC through the competition of intelligent editing technology. The second is to focus on promoting the innovation of content communication form, and encourage participants to use technical tools such as H5 and XR to achieve the visualization and hologram of content production, and promote the production and dissemination of interactive and immersive media works. The third is to improve the targeted setting of the topic. For the first time, the special track facing the urban media is launched to help solve the problems of lack of technical capabilities in urban media personnel and insufficient product form innovation. The purpose of creation. The fourth is to continue to expand the national influence of the competition. With the support of Tianjin and Hebei, the Beijing -Tianjin -Hebei region is launched. Participation. Fifth, the establishment of a training and counseling mechanism. The organizing committee will organize experts to explain the latest technologies and teach advanced models to contestants through lectures, special counseling and other forms to comprehensively improve the skills of participants. Sixth, strengthen the transformation and use of the results of the competition. The organizing committee of the competition has established strategic cooperation with relevant universities, industrial parks, and investment institutions to strengthen the incubation tracking of participating projects and promote the use of outstanding results.

At the launching ceremony, Wu Yan, a member of the Party Group of the National Journalist Association and Secretary of the Secretariat, Han Yafeng, Deputy Director of the Media Integration and Development Department of the State Administration of Radio and Television, deputy director of the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, Yu Yu, Party Secretary and Director of Beijing Radio and Television Station Jun Sheng, Wang Jiequn, Secretary of the Party Group and Director of the Beijing Radio and Television Bureau, deputy secretary of the Tongzhou District Party Committee, and Meng Jingwei, secretary of the district government party group and district chief, gave a speech. Wu Yan pointed out that he hopes that this year's contest will continue to serve the central government's demand for the media, which will become an important assistance to accelerate the development of the media in the deep integration of the media. Han Yafeng said that the integration of radio and television media must firmly grasp the correct direction, dare to break the circle to reshape, accelerate supply -side reforms, and promote the integration and development of content and technology. Yu Junsheng emphasized that it is necessary to adhere to the "first good standard", strengthen guidance leadership, improve service level, stimulate innovative vitality, and create a new highland of high -quality development. Wang Jiequn said that he will take the key activities such as the competition as the starting point, give full play to the advantages of Beijing's new audiovisual resources, focus on the main line of theme, highlight technology leaders, and strive to be the leader of the deep integration of the national media. Meng Jingwei welcomed everyone to the sub -center to participate in the startup ceremony of the competition, and expressed his hope to take the competition as an opportunity to bring more opportunities and space for the development of the new and audio -visual industry of the sub -center.

At the launching ceremony, the organizing committee of the competition showed the main award -winning works and team style of the first contest, and held the award ceremony. Representatives of the Beijing -level media centers such as the Contest Organizing Committee, Beijing Cloud Co., Ltd., and Tongzhou have signed strategic cooperation agreements with relevant industrial parks, universities, and enterprises, respectively, and transformed the results of the first competition.

After the launching ceremony, a new audio -visual media integration summit was held. Expert representatives from Communication University of China, China International Television, Beijing time, and seven -dimensional vision technology, media, and technology companies conducted in -depth discussions on hot issues of the current media integration and development. Essence At the event site, the first competition results display and docking cooperation negotiation area was also set up. A number of outstanding achievements such as virtual digital people, XR immersive intelligent studio, visual melting media radio, and intelligent melancholy media editors appeared. Follow, and there are many technical achievements to reach cooperation intentions.

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