Both Jinsha and Wuhou Temple Tourism Projects were selected as 2021 National Top Ten Cultural Heritage Tourism Cases

Cover reporter Zeng Jietu as the respondent

On September 20, the "2022 National Cultural Heritage Tourism Theme Forum" opened in Guilin, Guangxi, and held awards ceremony of "2021 National Top Ten Cultural Heritage Tourism Cases". ——China Wuhou Temple Cultural Travel Innovation Innovation Project "was successfully selected, and both won awards.

It is worth mentioning that this forum is an important part of the "2022 China -ASEAN Expo Tourism Exhibition". For the first time at the exhibition, the "Cultural Heritage Tourism Exhibition Area" was opened to focus on the typical practices and experiences of the top ten national cultural heritage tourism cases and excellent cases. 85 (sets) (sets) and multimedia display forms of the Sands Belt, telling Guilin audiences to tell the unique charm of ancient Shu Sands.

Wang Fang, deputy curator of the Chengdu Sands Site Museum, make online sharing

Sands Pioneer Sun Festival

New model

The Chengdu Sands Site Museum is established on the original site of the Jinsha site of the Shang and Zhou dynasties to protect, research and display the special museums of the Jinsha site and ancient Shu civilization. Since its completion in 2007, Jinsha has worked hard to think about how to use multiple display methods to "live" archeological sites and their cultural relics, and actively seek the protection and sustainable development path of the integration of ancient Shu Jinsha culture and urban tourism. After more than ten years of positive practice, the museum has gradually explored "promoting travel with literature, based on the interpretation of the value of the ontology", "to create international tourism destinations with travel, and creates new space for the development of root in culture and tourism" , Cultural Tourism integrates the development of the four major cultural and tourism development of the regional development, continuously enhances the international communication capabilities of Sands culture, effectively helps the transformation and upgrading of urban cultural development and cultural consumption, and has become one of the most important cultural tourism brands in Chengdu.

In 2019, Chengdu Sand Sun Festival Lighting Group display

The first "Chengdu Sands Sun Festival" cultural tourism new model created by the Sands Site Museum is based on the brand positioning of the "World Civilization Getting International New Year Ceremony". Special exhibitions, theme lamp groups, specialty floral arts, song and dance exhibitions, snack tasting and other methods to explain, interpret and display cultural heritage. For about 20 days each year, the audience visited 600,000 to 800,000, and the industrial income reached more than 10 million yuan. The image propaganda function has driven the double harvest of social and economic benefits, and has opened up new forms and new prospects for creating international tourism destinations.

Zhuge Creative Market

Wuhou Temple builds the "Three Kingdoms Holy Land"

Make full use of heritage resource endowments

Chengdu Wuhou Temple is the first batch of national key cultural relics protection units. It is the only monarch and ministers in China to worship the temple and the prestigious Liu Bei, Zhuge Liang and Shu Han heroes commemorating the place. In recent years, the Wuhou Temple has followed the deep integration of cultural tourism, making full use of the endowment of inheritance resources, and creating a cultural tourism integration innovation project with the theme of "taste the old Chengdu · Changyou University".

It is understood that the "Taste of Old Chengdu · Changyou University" project is based on the existing tour space and classic tour line, and in -depth discovering the social value and brand characteristics of normal heritage tourism and perennial research, social education, and promotion activities, creating the "Three Kingdoms The large -scale cultural activities represented by the Season "Wuhou Temple Chengdu Fair and the Jinli characteristic Wenlou District, which attracted more than 15 million people who attracted the audiences of visiting and participating in the event every year.

Jing Li

Wuhou Temple Chengdu Grand Temple Fair and Jinli Featured Wenlou District are also a major factor in this successful selection. Since 2005, the Wuhou Temple Museum holds the "Wuhou Temple Chengdu Grand Temple Fair" during the Spring Festival of the lunar calendar every year. After more than ten years of accumulation development, the temple fairs can launch Youxi Shenfang, antique sacrifice, watching night tour, night tour, night tour, night tour, night tour, night tour. Boutique exhibitions, literary exhibitions, gourmet experience, maker space, non -heritage display and other categories of more than 100 categories, show the traditional characteristics and cultural relics of the Three Kingdoms culture, reproduce the old Chengdu Spring Festival tour, and go out to the south gate to worship and happy God, touching the folk customs of God. Jinli is a cultural tourism integration characteristic district created by Wuhou Temple with the characteristics of cultural and cultural and creative industries.

"2021 National Top Ten Cultural Heritage Tourism Cases" announced

The "Top Ten National" Group Exhibition

Gu Shu Jin Sha Wenchuang "Ticky"

This year's "2022 China One ASEAN Expo Tourism Exhibition" attracted the resident institutions and enterprises from nearly 50 countries and regions from overseas 10 countries and regions, more than 20 provinces (autonomous regions, municipalities) in China, and 13 cities in Guangxi to participate in the exhibition. More than 300 exhibitors have set up 7 exhibition halls including RCEP theme museum, domestic tourism boutique museum, overseas tourism boutique museum, tourism consumer museum, international tourism commodity hall, climate meteorological exhibition area, and cultural heritage tourism exhibition area.

"2022 China One ASEAN Expo Tourism Exhibition" Jinsha booth

In the cultural heritage tourism exhibition area, the Chengdu Sands Site Museum described the unique charm of ancient Shu Jinsha in the form of 85 (sets) of boutique cultural and creative and multimedia display. Among them, the "double -ear mask cups", "Sun God Bird Bookmark", "Golden Frog Caps", which are designed by cultural relics such as Shang and Zhou Golden Mask, Sun God Bird Gold, Frathy Foil, Copper Human -shaped Words and other cultural relics are designed and produced. Explosive cultural and creative products are well received by tourists.

It is reported that the cultural heritage tourism exhibition area involves many heritage categories such as revolutionary cultural relics, archeological sites, and rural heritage. Promoting the advantages and characteristics of Chinese excellent traditional culture and enhancing national cohesion, which reflects the characteristics and trends of the integration of cultural heritage and tourism industry in my country, and is a highlight of this tourism exhibition.[If you have news clues, please report to us.Report WeChat Follow: IHXDSB, Report QQ: 3386405712]

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