At the age of 30, I refused to financial freedom, and she created the "Hubei Internet First Stock" in one hand

Ten years of moving 13 times, starting from the computer city corridor, chasing the "cloud" to dream, and eventually became "the first share of the Internet of the Internet."

Seven years of listing and starting a business, grabbing the beach digital economy track, upside up, creating "innovators and linkers of the ecology of the cloud era scene".

"Give full play to the advantages of massive data and rich application scenarios ... Remove new industries and new formats and new models, and constantly strengthen and make the digital economy in our country." On September 13, Hubei Shengtian Network Technology Co., Ltd. (hereinafter referred to as: Sheng Tianwang) Chairman and CEO Lai Chunlin said in an exclusive interview with the Yangtze River Daily that from the software era, platform era to the scene era, "Dingxin" drives "change", empowers new digital entertainment scenes, continues to explore new formats, and always adheres to "leading ahead Half steps. \ n01 fish leap is the most beautiful entrepreneurial posture

Half -year profit exceeding the whole year! On August 28, Shengtian Network showed a "transcript" for half a year. The net profit exceeded 100 million for the first time, an increase of 66.28%year -on -year.

In the Internet market in the "brake" stage, Shengtian.com performed well.

Entering the Shengtian network located in the Optics Valley Financial Port, the most conspicuous is the corporate signs composed of the neon tube, which is like the Internet blood flowing in the blood vessels.

Here, the average age of employees is 28 years old, and coffee and game posters are "standard for work."

This year, the game went to sea and succeeded. Since its launch, the main game "Three Kingdoms Strategy Edition" has long dominated the best -selling list; "True Three Kingdoms Warriors" officially landed on the New Malaysia area in January this year.

Cultural self -confidence brings new dividends and allows Shengtian Network to enter the fast lane of online games.

A new round of consumption upgrades, the scene of the Internet cafe decline. The Shengtian of the Internet cafe platform is not lost. The new scene of e -sports hotels in the country is accelerating.

A few months ago, the "E -sports+" track finals of the 2022 digital China Innovation Contest, which received much attention, were held online online. Shengtian Network's "Yiletu E -sports Hotel Scene Solution" is awarded with well -known domestic teams such as Tencent E -sports and King Glory Team.

"Yiletu can basically capture everything after the e -sports hotel operator and user open the computer." Said Deng Jianye, director of Shengtian Network Business Strategy.

This time "appearance" surprised the peers. In the past year, e -sports hotels across the country have increased 5.7 times. Nearly 40 % of China ’s e -sports hotel’ s computer chain “Shengtianyun” quickly deployed the “blue ocean” of the e -sports hotel scene in the Red Sea. This is an unknown “Spring River Water Warm”.

The new track protrudes, and it is like a bamboo. However, a year ago, the capital market had already insight.

In November last year, Shengtian Network issued 36 million shares to specific objects, raising 486 million yuan to strengthen the construction of cloud platforms. In the cold winter of capital, the fixed -rate shares were snapped up, and the capital market was voted for votes.

In order to successfully complete the fundraising, Lai Chunlin has continued to contact more than 200 investors. When she came out of the last family, she seemed to see the scene where she walked out of the internet giant office of Zhangjiang Hi -Tech in Shanghai.

This Internet giant is willing to pay huge sums of money to acquire her startups. At that time, she was less than 30 years old. The joy of financial freedom was a little blurred in an instant, but she eventually resisted the temptation.

After rejecting the merger and acquisition, walking on the road of Zhangjiang Hi -Tech, the sun sprinkled through the gap of the leaves of the sycamore. "The light will always penetrate the layer obstacles." At that moment, Lai Chunlin opened a piece of purple and thousands of reds in his heart.

Lai Chunlin said: "In the wave of the Internet, the sea leaps, entrepreneurship is the most beautiful gesture."

02 Before the wind gets up, fast people are half a step

China's Internet industry has gathered several times, and countless companies have groped forward in the fog.

Not long ago, an independent game distribution department called "Paras Studio" was listed on Shengtian Network, and a new strategic direction was officially opened. For 6 years, a new department has been established every year, and Shengtian Network is refreshed every day.

On December 31, 2015, Shengtian Network was listed on the GEM. Lai Chunlin (left) knocked on the bell with other companies listed on the same day. Interview with the company's drawing

On the last day of 2015, Shengtian Network ushered in a high time and landed on the GEM of the Shenzhen Stock Exchange. Although in the "Hubei Internet's First Stock" crown, "anxiety out of the road" runs through like the start of the founding, forcing people to take advantage of the wind and take half a step before the wind.

Starting from the corridor in the large market of the Snail House, no one knows how long this "company" that can only accommodate the next table can go.

In 2001, the fire of "Legend" opened the golden ten years of China's end -of -term game. For a while, the streets of Internet cafes sprung up after the rain. In the early half of the computer hardware, Lai Chunlin ushered in a small climax of his own career.

The computer's hardware market is hot, but Lai Chunlin, who is numb by the Internet cafes' maintenance calls every day, is thinking: Can you develop a system and control the computers in the Internet cafe through a "brain"?

This flash of thought has won important business opportunities for Lai Chunlin. In 2006, Wuhan Shengtian Information Technology Co., Ltd. was established. Subsequently, the "Yiyou Internet Cafe Management Platform" was developed, which solved a series of pain points such as Internet cafes game management, game update, system and data security, and operating system management.

"Many Internet cafes no longer need a huge network management team, and management costs have been significantly reduced." Since then, Shengtian's focus is on tilt from hardware to software. By 2008, every 10 Internet cafes in China had a "Yiyou Internet Cafe Management Platform" installed in Shengtian. The Shengtian Network has changed from "quantity" to "quality".

This is an inestimable "traffic" business. The Internet hot word "traffic" has been mentioned in Shengtian Network that year, and Shengtian Network has explored a "monetization" path -to sell the login interface of "Yiyou" into an advertising position.

This year, the online game industry is still in full swing, and the demand for advertising has continued to grow, and it has firmly grasped the user's "Yiyou" to become the "soldier must be contended" for game manufacturers.

In order to compete for the best advertising position on the login port on the Internet cafe desktop, various game manufacturers scramble to bid. In just two or three years, Shengtian's advertising media income exceeded the software and became the company's largest main business.

In February 2021, Shengtian Network moved the annual meeting to the cloud for the first time, using cloud game live broadcast, cloud question and answer, fish pond red envelope and other forms to carry out cloud annual meetings. Interview with the company's drawing

But with the popularity of mobile Internet, Internet cafes have gradually become cold.

The Shengtian network of "fast people" seeks steering. In 2019, in the face of the dual pressure of the main market atrophy and the "brake" of the game industry, Shengtian Network was "burst", and the game company "Tian Opera Mutual Entertainment", which was not particularly eye -catching at the time.

This made the outside world "don't understand", but I did not know that Lai Chunlin had had two years of research and hard work.

The return is fast and urgent. The following year, Shengtian Network achieved operating income of 446 million yuan, an increase of 81.53%year -on -year. In the first half of this year, the game revenue reached 100 million yuan, accounting for 14%of the main business. In the same year, Shengtian Network also established the game distribution department, which combined with the advantages of IP resources to open the road of self -developed and spontaneous research.

In the past ten years, Shengtian has moved through 13 times, and every move grew up with snowballs. "In the move, we also slowly found our own positioning and path." Lai Chunlin said.

In the seams of the Internet giant, the Shengtian Network, which has been leaning, has gradually found self -confidence and confidence.

03 Run the cloud, "Yuan" is unlimited

In March of this year, the Yuan Cosmic Industry Committee announced the sixth batch of acceptance lists. Shengtian Network became the first listed company in Hubei Province.

The industry is generally recognized. As the most "immersion" entertainment form, games can be regarded as the prototype of the Yuan universe.

"Embracing the future, it requires reality support." Lai Chunlin believes that with the landing of 5G, the computing power is becoming more and more extraordinary, and the Yuan universe is no longer just the "air tower" in science fiction novels.

This is a "relay race" about the future.

Data show that from 2012 to 2021, the size of my country's digital economy increased from 1.1 trillion yuan to 45.5 trillion yuan, and the proportion of digital economy accounted for GDP from 21.6%to 39.8%. my country's digital economy has ranked second in the world for many years.

Looking at the world, the Internet, big data, cloud computing, artificial intelligence, blockchain and other technologies have accelerated innovation, increasingly integrated into all fields and processes of economic and social development. The digital economy is becoming a key force to reorganize global factors, reshape the global economic structure, and change the global competitive pattern.

In February 2021, Shengtian Network moved the annual meeting to the cloud for the first time, using cloud game live broadcast, cloud question and answer, fish pond red envelope and other forms to carry out cloud annual meetings. Interview with the company's drawing

The chief architect, Yao Yaohua, is the "veteran" figure of Shengtian Network. Following Lai Chunlin, he walked from the software age to the platform era, and then to the era era.

"The underlying technology is the chassis that drives the development of emerging formats." Yao Yaohua said that in the early days of entrepreneurship, the operation and maintenance software of Shengtian Network relying on the leading virtualization technology and efficient data distribution capabilities, the heel quickly stood in the industry.

"Cloud computing is the only way to the Yuan universe. The computing power and the relevant network technology capabilities we have accumulated for many years will be our core competitiveness." Lai Chunlin still has clear thinking and quickly gives judgment.

A contest of an emerging technology, immediately.

The computing power is equivalent to the large infrastructure in the field of the universe. Based on this, Shengtian Networks set up the "Shengtianyun" cloud computing platform, and through the "cloud machine room", change the situation of an Internet cafe, one company, one machine room, and set the server of the LAN to the cloud to form a future marginal computing power node. On another track, Shengtian Network's self -developed "Suiyou Cloud Game Platform" can reduce the rendering screen and transmit it through the network through the network. , Tablet, mobile phone, TV and other platforms.

Faced with this huge market, Shengtian Network is constantly carrying out new explorations on the platform, such as integrating the social function of the game, creating a digital creation community that young people love and planning to chain VR and AR scenes. "The" combination boxing "of the scene.

Since the beginning of this year, Microsoft, Tencent, Netease, Google, Baidu and other technology giants have competed for the deployment of the relevant industries of the universe. The fierce competition of emerging tracks is not easy to enter.

"The future is infinite, which stems from never setting up to himself." Lai Chunlin's eyes are firm, and Shengtian Network will reproduce the leading spirit of "the first share of the Internet in Hubei".

Talk to Lai Chunlin

The scenery of the mountains and the unprecedented hills

Lai Chunlin, chairman and CEO of Shengtian Network.

Changjiang Daily: Why is the company named "Shengtian"? Lai Chunlin: The "Sheng" in the early days of Shengtian was the "victory" of victory. My mother persuaded me to follow the logic of the development of things. I think that since it is difficult to win the sky, it is not as good as Pu Tian Tongsheng.

The Yangtze River Daily: What is the secret of finding the blue ocean in the fiercely competitive Red Sea?

Lai Chunlin: Shengtian Network was launched on the last day of 2015. But from the first day of 2016, we have been confused. Because the original Internet cafe industry has shown weak growth. Therefore, for three years, we have been trying slowly, even trying and error to find the right path.

The first flight of Shengtian Network came from the pain point of solving Internet cafes, so we paid special attention to the pain points. Because the hills are not more and more, you can see the unexpected scenery.

Yangtze Daily: Shengtian Internet female executives accounted for half of the overall. What is the reason?

Lai Chunlin: The Internet industry is basically the world of IT men, and women account for not high. I think that women's empathy may become a potential advantage of entering the Internet, and it can create a scene of emotional demand for users.

In the executive team of Shengtian Network, women occupy a "half of the sky". Among the middle executives, the proportion of women is also one -third. The Internet industry track actually gives women a good space.

Changjiang Daily: What is the entrepreneur spirit you understand?

Lai Chunlin: As an entrepreneur, we must have the spirit of self -dedication. Choosing means risks, I am willing to take the lead in bear the risk, and eventually verify the original choice by results.

The first round of equity incentive plan after listing has also begun. We will take out 50 million yuan to repurchase about 3.38 million shares, covering nearly one -third of the company's employees. I hope that many friends can share the company's growth bonus.

Big event

November 2021

486 million yuan is set to increase the ground, introducing 15 important investors including local state -owned assets, public equity, private equity, securities firms, foreign capital, and industrial investment.

2021

Suiyouyun Game Platform won the "Best Industry Application Award" at the 5G Cloud Game Industry Annual Conference.

July 2019

70 % of the equity of Tian opera interaction entertainment will increase the reserve of Shengtian Network in the direction of IP and game content.

November 2018

Published "Shengtianyun", dedicated to reshaping the ecology of the Internet service industry, while promoting the transformation of the digital industries of multiple scenarios.

February 2018

For the first time, integrate and broaden the game service industry business, and create a "game platform+game operation+game content+game derivative" game industry integration model.

December 2015

The Shenzhen Stock Exchange's GEM is listed and became the first share in Hubei Province.

Year 2014

Yile Play and Lianle wirelessly launch one after another, transformed from the Internet entertainment platform to the scene of the Internet user operation platform.

year 2013

The market share of Yileyou's products exceeded 30%, which further consolidated the company's leading position in the Internet service industry.

November 2006

Shengtian Information was renamed Shengtian Network, and was committed to serving the public Internet online place.

January 2006

Wuhan Shengtian Information Technology Co., Ltd. was established and launched the Yiyou Internet Cafe Management Platform.

(Produced by the Yangtze River Daily: Reporter Wang Danni Zhou Lianqin Video: Changjiang Finance Media Editor: Yu Xin School Division: Tong Yongzhong)

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