Gen Z love to buy second -hand goods, "circular fashion" ushered in a fast cycle

Economic Observation Network reporter Song Yanli on September 20, the "2022 Research Report on the Innovation of Circular Fashion Industry in China" (hereinafter referred to as the "Report") was released in Beijing. This is the first industry report released by "circular fashion" as an independent industry concept. The "Report" was jointly released by Hongbolin and the Central University of Finance and Economics and Sina Fashion, and for the first time, the industry's carbon emission reduction calculation standard was announced for the first time.

It is understood that the industry -recognized "circular fashion" refers to the secondary circulation and cycle of fashion products on the consumer end; the "sustainable fashion" of the manufacturing end refers to the processing and manufacturing of fashion products using environmentally friendly materials. The "Report" defines this and believes that the circulation trading link of circular fashion focusing on fashion items is a new type of consumer concept and lifestyle that is gradually emerging.

After the release of the "Fourteenth Five -Year Plan" Circular Economic Development Plan, China's circular economy entered the era of comprehensive layout. On the one hand, the contradiction between supply and demand of resource supply and demand further intensified, and on the other hand, it also gave the circulating industry development "a bite." The category of circular fashion products also extends from traditional brand -name bags, high -end watches and other luxury goods to the popular tide shoes and hands in the millennial groups, and then to the game skin, digital collections, etc. preferred by generations Z, etc. Essence

The "Report" shows that as the second -hand luxury e -commerce platform has sprung up in recent years, the second -hand luxury market has developed rapidly. It is expected to reach 38.4 billion yuan in 2025, with a compound growth rate of 15%. Among them, the increase in the stock of first -hand fashion items and the upgrading of the new generation of consumer consumption concept is the main reason. It is estimated that the penetration rate of second-hand luxury market is only 1%-2%, and the market stock of nearly 4 trillion yuan has not been developed. Compared with developed countries in China, the turnover rate of products is relatively low. With the international fashion trend, the measurement of brand quality has changed from "service life" to "aesthetic life". Circular fashion will usher in a period of rapid development in China. Essence

Consumers with circular fashion are different from traditional consumers, the biggest feature is "buying and selling." The "Report" shows that circular fashion has a high penetration rate in first -tier and second -tier cities, and the top ten cities account for 45%of the country. Cities with TOP5, which are integrated users in Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. Under the promotion of new marketing methods such as platform specialization and live broadcast, circular fashion consumers are completing the mutual conversion of sellers and buyers.

Among these consumers, generations and generations of Z are the main consumer groups of the circulating fashion industry, with a total proportion of nearly 90 %, and the frequency of users has a high frequency and large user stickiness. Different from the "hoarding consumption" in the past, more users believe that circular fashion is a cost -effective consumption method and lifestyle, and it is a "Yue Ji" consumption.

Zhou Jinfeng, vice chairman of the China Bio Diversity Protection and Green Development Foundation, said at the press conference that the biggest difficulties and challenges facing human beings are currently the habits that industrial civilization brings us -constantly consumer new products, and always think that buying second -hand products It was a little worse. Because of this, we need to pay huge resources and environmental costs to meet people's consumer demand, so we have created more and more goods. In the future, we have not enough resources to waste again.

Zhou Jinfeng pointed out that consumers need to have a sense of responsibility and should participate in circular fashion. This is not only frugal, but also responsibility. For companies on the production side, the product itself must not only need to be environmentally friendly, but also design its full life cycle, that is, considering the disassembly and digestion of the product from designing. civilization.

The "Report" also shows that the international "Internet + circular economy trading platform" business model is mainly based on the combination of C2C, C2B2C or two. The head platforms of the international circular fashion industry are mostly C2B2C as the main operating model. "Red Bulin" is a typical representative of the domestic C2B2C. As a head enterprise in the circulating fashion industry, it provides a lot of data for the writing of the report. At the same time as the "Report" was released, Hongbulin also took the lead in the APP to launch the "Cycle Fashion and Environmental Protection Action" carbon reduction function. This function can make the carbon emissions value reduced by the user to purchase circular products or sell idle products, which can make it allow Users can intuitively view and feel the contribution to low -carbon environmental protection.

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