There are always stars to open the road, there are always you who come to us to pay one fruit farmer to pay tribute to the "pineapple goddess"

More than four years ago, after the "80", Chen Ruyin would not think that Li Xiaojun after the "60" became an forgetful year, and he never thought that he would become a friend Liu Zhijia Liu Zhijia, 2600 kilometers away. They have different identities, entrepreneurial youth entrepreneurial young people in the eighteenth line, cadres at the provincial government agencies and institutions, and the co -founder of Beijing Internet enterprises. It's hard to imagine that three people will have a deep intersection in the future.

But everything is logical. They gathered the southernmost tip of the mainland of the motherland from Beijing and Guangzhou. They met and knew each other for the common cause of the common cause- "Xu Wen pineapple". One spring one after another, they gathered in "the sea of ​​pineapple".

Harborous friendship is often made by common causes. On September 18, Chen Ruyue and "Pineapple Sister" Wu Jianlian and Wang Xiaoying rushed to Guangzhou from Xu Wen 600 kilometers to Guangzhou to visit Li Xiaojun who retired this month. They called her "Pineapple Goddess". In this trip, they represented 150,000 Xu Xuexin Pineapple fruit farmers to pay tribute to Li Xiaojun- "There is always a starlight, there is always you here for us."

Chen Rujue (first from the right) and Sister Pineria (second from left) represented Xu Wen Pineapple fruit farmers to pay tribute to Li Xiaojun (second from right). Photo by He Haofeng

The flower ball made of small pineapple is the heart of fruit farmers.

At that time, the "12221" work team was like leading the "Chuanghai" who led the "Pineapple Sea" to the big market. Greed. The earliest Xuwen pineapple working group she led brought the "12221" concept, practices, and resources. Now she has formed a cross -regional and cross -industry agricultural product market work collaboration team, leaving a "unable to take away" teams. Compared with more than four years ago, Xu Wen's pineapple has been confident and moved forward.

Common goals produce affectionate links

Xu Wen is located at the southernmost tip of the mainland of the motherland and has the most magnificent pineapple planting belt in China. Whenever the pineapple harvests, the "Pineapple Sea" always ushered in a group of different people. They stepped on the red soil and shuttled the fields to plan the future for Xu Wen's pineapple. They come from different units. There are government cadres, college experts, media reporters, and entrepreneurs. Li Xiaojun, then deputy director of the Guangdong Agricultural Exhibition Center, is the "leader" of this group of people.

There are always Starlight opening, and you always come for us. ——Stiming the loved pineapple goddess

Packal clockwise to 2018. On this magnificent red earth, Jin Chancan's pineapple was gone in the ground and no one asked. The entire industry is shrouded in the shadow of the slow -selling shadow for three consecutive years, and the majority of fruit farmers have gradually lost their confidence. "Earn a little this year, take it in next year; make a little bit of next year, and take it in later." Chen Rugue said.

In the face of the expectations of 150,000 pineapple fruit farmers, the Guangdong Agricultural and Rural Hall did not hesitate. It was quickly formed into a working group. Squat Xu Wen and deeply cultivated the pineapple industry. Taking Xu Wen's pineapple as the test field, the construction of the Guangdong agricultural product "12221" market system was launched.

In February 2019, the Guangdong Provincial Department of Agricultural and Rural Affairs formed a special working group of Xuwen Pineapple to Xuwen to conduct in -depth investigations, and proposed the idea of ​​the construction of Xuwen pineapple marketing system in a targeted manner.

At that time, Chen Ruoyo was full of confusion and confusion. A conference in spring 2019 changed his direction. It was the first pineapple production and sales docking conference led by Li Xiaojun. Chen Ru was standing on the stage of the conference, promoted his new variety of pineapples, met a group of high -quality buyers, and successfully exported his pineapple to Russia, Japan and other countries. "As a builder, witness, and beneficiaries, Xu Wen's pineapple has come to this day. The value has doubled and exported to overseas. It is very difficult and great!" Chen Ruyue said with emotion.

As a core member of the working group, Huang Haiyang, then a media reporter, planned the 2019 Xuwen pineapple production and sales docking conference. He said that on the day of the event, more than 500 buyers came, far exceeding expectations. Many buyers also called on the day before the event, but due to the restrictions, they had to refuse. On the day of the event, pineapple purchases exceeded 120 million kg, accounting for more than 1/5 of the total output of the year. "From that day, I knew that Xu Wen pineapple would be able to sell well. Because the farmers' confidence recovered, buyers and consumers re -recognized Xu Wen's pineapple." Huang Haiyang said.

In 2019, Xu Wen's pineapple "12221" marketing cow sword trial, the total output value of pineapple reached 1.5 billion yuan, an increase of 53%from 980 million yuan in 2018. Then, Xu Wen's pineapple output value rose year after year. This year Xu Wen's pineapple output was about 796,000 tons, with an output value of about 2.5 billion yuan, and the average acquisition price was 1.5 yuan/catties. "In the past five years, the output of Xu Wen pineapple from more than 500,000 tons to more than 700,000 tons, Tian's head price increased from a few cents to a maximum of 3 yuan, and the per capita GDP increased from 23748 yuan to 33676 yuan." Luo Hongxia, secretary of the Xuwen County Party Committee, said that this is the peasant brothers The most vivid portrayal of the bloom in my heart.

The peasant brothers bloomed in their hearts. Lin Peng Photo

The uncertain fruit farmers once regained their confidence in planting. Peng Decan's pineapple planting area was expanded from 80 acres to 300 acres. "In the past year, Xu Wen's land rent was 1,300 yuan/mu, but now everyone has" grabbing the land "to plant pineapple, and the land lease has risen to 2700 yuan/mu this year. The industry has hope that everyone grows pineapple enthusiasm is getting higher and higher." Chen Ru said.

There is also concept that changes. "From the fact that it is not understood at all, many farmers' agencies and agents know that they can open their mobile phones to see the market big data. We must do a good job of base supply chain, strengthen product control, and establish brand to go global." The work group specially invited team members, one member, one Liu Zhijia, co -founder of Mu Tian, ​​said that all this eventually reflected as the income of the practitioners continued to increase. Get the power of supporting support and persistence

The desire to be desired is not sharp, and success is not fast for a long time. "The continuous increase of fruit farmers is the biggest motivation for us to participate in '12221'." Wang Qing, a member of the working group, and then Wang Qing, then Wang Qing, a member of the working group, was said to be Wang Qing, then Wang Qing.

This is precisely the vitality of "12221". It is precisely that it can jointly bring farmers with farmers and promote farmers to increase their income, so that new unit departments and social forces are willing to join. There are more and more friends in the working group.

Xu Wen Pineapple "12221" working group represents the research of pineapple.

In the spring of 2019, "12221" was born in Xuwen's land. After winning the first season, when everyone was full of confidence, when preparing to do a big job in the coming year, the new crown pneumonia epidemic in 2020 disrupted everything. The fruit farmers who had just tasted the "sweetness" suddenly felt cold. In mid -February, Liu Zhijia risk the risk of the epidemic and retrograde Xu Wen from Beijing.

I came to Xu Wen together with spring, as well as the working group led by Li Xiaojun. When they were still in isolation at home across the country, they set off back to Xuwen from Guangzhou and Beijing. The traditional offline marketing model was cut off, forcing Xu Wen pineapple electricity marketing. At that time, the working group rushed against the time and started "Xuwen Pineapple Online Purchasing Purchase Disciplinary", and did 11 work in just a few days. For more than a month, the price of pineapple gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xu Wen pineapple reached 1.68 billion yuan, an increase of 12%over 2019.

Subsequently, the "12221" agricultural product market system construction new online marketing method was replicated to many agricultural products such as litchi, abalone, oyster, lion goose, grapefruit and other agricultural products, thus opening the prelude to cultivating the "new infrastructure" of digital agriculture in Guangdong. Wang Qing, as the advocate of short video marketing, saw the Cantonese -honored agricultural products one after another.

"Pineapple Sister" Wang Xiaoying sent pineapple to express his gratitude.

After the 95th, Wang Xiaoying turned from the local TV anchor to "pineapple sister". The county magistrate live broadcast, pineapple high -speed rail special line, pineapple micro variety show, Xu Wenxuan pineapple nationwide 11 city tasting meeting ... always her beautiful figure. "It turns out that agriculture can play like this." Wang Xiaoying said that many farmers built a small ocean building, and the plowing road in the ground became a rainbow road. "Xu Wen pineapple is not only a rich fruit for the villagers, but also a spiritual wealth."

Wu Jianlian, the chairman of the "Sister Pinerium" and the chairman of the Xuwen Pineapple Industry Association, also turned from the beginning of doubts and worries to fully trust. In the past five years, she has traveled to major cities in East China, North China, and Northwest China in the past five years. With the development of online marketing and the increase in sales channels, many purchases are completed directly in pineapple land, and the pineapple trading market in Qujie Town has gradually "idle".

As a developer of agricultural big data, Liu Zhijia used three thinking to describe himself. Promote sales together. "

Establishing the concept of the market and the practice of expanding the market. In the past few years, the members of the work team felt a deep sense of gain. Wang Qing said that he transformed from a group of cadres to business cadres, especially business cadres who are familiar with Internet marketing and digital agriculture.

Today, Xu Wen's pineapple sales are no longer just a work group or several industry leaders "shake flags". The "amphibious new farmers" team that will grow pineapple and sell pineapple continues to grow, becoming the vital army of Xuwen's pineapple industry.

The pineapple of the sea new peasant team has continued to grow, becoming the vital army of Xuwen's pineapple rural revitalization cause.

Do the right thing to do your own logic

The soldiers of the iron camp are running, and the great cause will not stop.

A set of theories, a team, a mechanism to promote the organic linkage of the "four cards" of industries, markets, technology, and culture, and promote high -quality agricultural development.

The development of rural industries has its objective laws. It is impossible to achieve overnight. Only by maintaining a certain force, long -term work, a blueprint to the end can it continue to develop and develop. At present, there are still many shortcomings in the Xu Wen pineapple industry. If the quality needs to continue to be improved, the development of one, two, and three production is unbalanced, and the output value is not high enough. Luo Hongxia, the secretary of the Xuwen County Party Committee, had a sober understanding of this. She said that Xu Wenxin was thinking while exploring. "The journey is long, only to struggle. Based on local conditions and exerting its advantages, we will strengthen the pineapple industry and strive to create a pineapple industry belt with world influence and competitiveness. The high -quality development of characteristic rural industries has achieved greater results. "

Xu Wen's pineapple sea. Chen Bei Run Photo

The first member of the pineapple team, and the earliest group of local party and government cadres who participated in the work of "12221". The position and position were changing. In the past, only a few people's "working groups" had evolved into the "12221" team. Hundreds of institutions participating in this work. Liu Yicun and Wang Qing continued to promote "12221" in the grassroots work of the city, and the "working group" no longer only focused on the pineapple industry. Since the beginning of this year, Zhaoqing, Shaoguan and other agricultural markets have promoted the construction of the "12221" market system. … What is Xu Wen's pineapple industry like five years? This year Xuwen County launched supporting policies such as "Xuwen County to Promote the Development of Pineapple Processing Industry" to help the pineapple industry's "strong chain extension chain supplementary chain" operation steady, from single fresh fruit to diversified products, fresh cut pineapple hot markets , Pineapple grilled fish, pineapple shrimp and other pineapple prefabricated vegetable products are constantly new.

Pineapple grilled fish is sold in the best -selling market after listing.

More and more people from different industries have joined the Xuwen pineapple industry. Some of them are aimed at "one production" to make articles on production standards and quality improvement; some people target "secondary production", promote scientific and technological innovation, introduce deep processing projects, extend the industrial chain chain ; Some people target the "three industries" to accelerate the deep integration of agricultural travel, industry+culture. Among them are planters, grass -roots cadres who have taken root in the countryside, new farmers who return to their hometowns, some entrepreneurs, investors, buyers, and cultural practitioners. They introduced more capital and scientific and technological forces, pioneered more new tracks, and promoted Xu Wen's pineapple industry towards the 10 billion output value project.

Personnel is treated as well as, but she is waiting for a bumper harvest. At the current Xuwen earth, the fruit farmers are busy planting pineapple; Wu Jianlian took the fruit farmers to Shanghai to participate in the exhibition in the past few days; and Xu Wen's pineapple "12221" working group and his friends are brewing Prepare.

One thing, a group of people, one heart, fight together, must win.

"The sea of ​​pineapple" is unlimited in spring.

【Source】 South China Rural Report

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