Why is the ancient saying IP adapted into a film and television drama?This seminar tried to "find the source"

Jimu Journalist Zhang Cong

Which pair of CP did you get this summer? Whether it is Wu Lei & Zhao Lusi's "Wu Lu Ke", or Wang Hezheng & Yu Shuxin's "Xun Xin Gravity", and the "cool" fans should thank the predecessor of the episode -the ancient saying IP.

The ancient saying IP is prone to explosion, which is also the ultimate reason that the summer stall is always surrounded by the theme of Xianxia ancient puppets. But why can the old saying be burst? On September 18th, at the "National Wind Works Seminar" organized by the Gongwang Museum and Reading Group, the general producer of the hot drama such as "The World" and "Genius Basic Law" made analysis and prospects.

On the same day, the Gongwang Museum and Reading Group announced a strategic cooperation to jointly launch the "Gongwangfu Museum × Reading Group's Chinese Excellent Traditional Culture Promotion Plan". Big coffee in the small industry.

At the seminar "Ancient IP is adapted into film and television", the characteristics of the ancient saying IP are prone to explosion models. Ma Hao said that the reason why the explosive model is easy is because the ancient saying is often a dream story, and the other is that the story contains the love, loyalty and justice promoted by traditional values, and the third is more and more film and television works increasingly increasingly in film and television works. The emergence of non -heritage elements has given young audiences a beautiful experience. The "Shu Jin" in "Jiang Ning Weaving" and "Tiansheng Long Song" in her play in her play, indicating that these two non -heritage elements have added a lot to the episode.

From the perspective of the creator, romance works will always be sold well. Online literature writer "Listen to Flowers" believes that love is the best thing in everyone's heart, and this view will always be inherited. Although with the changes in the times, the expression of love will be different. Just as the current romance works may no longer be confined to falling in love, the growth of women's growth, women's life, and self -improvement of women will never. Over time.

Of course, how to make the ancient saying stories more textured and attracting more audiences is also a technical job. When Volkswagen's requirements for the cultural attributes of the works are rising, the old -fashioned novels and adaptation of film and television dramas are likely to win the "texture" to the intangible cultural heritage or traditional cultural heritage or traditional cultural heritage in narrative space, cultural space, and living conditions. Rao Shuguang, president of the Chinese Film Review Society, mentioned that the cooperation between non -heritage and online novels and film and television requires a "cross -border integration", a "cross -border thinking", and a "cross -border cross -border" "" I believe that through cross -border cooperation, non -heritage will bring more vitality and motivation to the development of film and television, and it will also promote the sustainable prosperity and development of film and television, and can effectively enhance the soft power of Chinese culture. "

(The picture is provided by the event)

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