My Enter the Board Story • Large Platform ｜ Shu Xiafang: The Expo help IKEA to pass the concept of "green low carbon"

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo.

On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors".

Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

IKEA Chinese Enterprise Communication and Operation Director and Project Manager of the Expo

Shu Xiafang

How "green" can "green home" be "green"? IKEA surrendered such an answer at the Expo -the furniture surface film made by recycling bottle processing with PET, the furniture made from the abandoned part of the pine tree, and the sofa made of renewable polyester fibers ...

In the context of China's promotion of "dual carbon targets", low -carbon environmental protection has become a major theme of the Expo. As the "old friend" of the Expo, IKEA has become the green development partner of the Expo since the second Expo, and has continued to exhibit sustainable and affordable products and home design solutions for many years. Through the international platform, IKEA can pass the low -carbon environmental protection lifestyle to more Chinese consumers.

At the 4th Expo last year, in order to match the concept of the "green low -carbon" exhibition of the Expo, we designed the theme of "benefit humans and benefit the earth". As a company that has an important impact on the world's forest and wood industry, we know that we shoulder the responsibility of actively affecting the method of wood procurement. Responsible wood procurement and forest management can meet people's needs for forests. Enterprises can operate sustainable, the forest ecosystems are protected, and biodiversity has been strengthened.

The overall Hannis furniture series uses a durable sustainable material -pine wood. In order to retain the characteristics of furniture durable and easy to care, it is green and sustainable at the same time. In addition to solid pine wood, some Henis products use the part of the pine tree to reduce the use of chemical raw materials and natural resources, thereby almost zero waste. In addition, the puppets we are exhibiting use renewable polyester fibers to replace wood, which not only reduces the use of wood, but also recycled the impact on the environment for multiple recycled materials. Through these methods, we can make good use of the resources of each tree.

In addition, the familiar IKEA plant protein meatballs are our first products during the third expo. Plant protein meatballs replace meat raw materials with plant ingredients. From appearance to taste, it is almost the same as traditional meatballs, but its "climate footprint" is only 4%of traditional meatballs. At the Expo, this plant protein meatballs also received everyone's love and attention. We believe that starting from the change of the Swedish meatball -this IKEA iconic product, the concept of green consumption will have a positive impact on the earth we live.

In fact, as early as the first expo, IKEA participated in the exhibition by joining the Swedish National Pavilion, and witnessed the "Expo effect" beyond the expected "Example." As a result, at the second Expo, we carefully designed the 180 square meters of independent booths, and then participated in the third and fourth Expo in succession, and brought the first debut of the new product.

The Expo not only allows the Chinese market to communicate with the world market, but also a platform to promote Chinese and foreign exchanges. We specially designed the "co -creation space" on the booth to discuss China's "low -carbon life" with many visitors and media. Through these exchanges, IKEA more comprehensive and in -depth understanding of the Chinese market's demand for green and low -carbon, and also aware of the market prospects of green home in China.

At present, there are more than 4,000 sustainable development products in IKEA, and it is planned to achieve 100%of customer distribution zero emissions through pure distribution in 2025. In addition, the "Forest Effective Effective A program of 2030" we proposed, advocating "making responsible forest management a practical norms in the world", "stop forest cutting, re -planting trees and forests in the degraded area", "promoting innovation, more wise to be wise Use wood to ensure that all products can be reused, refurbished, and re -manufactured from the design side, and finally obtained the three major issues of "recycling. Together, contribute to the double carbon target.

Through the large platform of the Expo, IKEA has gained a lot: Our green and low -carbon corporate image has been widely recognized on a world -class platform; More sustainable life concepts bring consumers in China and even the world. We are looking forward to inspiring through more exchanges and dialogue at this year's expo to inspire more Chinese consumers to live in a sustainable way. I also look forward to telling everyone through the Expo. IKEA "in China, for China, for China , Create with China "!

Shu Xiafang, female, is currently the director of communication operations and operation of the Ministry of Public Affairs of the Ministry of Public Affairs.

Participate in the "My Entrance Story" solicitation:

inWhat kind of institutions have participated in, experience, witness, witness the dots of the previous Expo, or feel the changes brought about by the Expo to work or life. Welcome to tell us the story you experience or know.

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