Douyin released natural popular science data report: In the past year, 1.1 billion people like related videos

Astronomical popular science becomes a new "top flow"

Data show that in the past year, astronomy has replaced animals and plants, and has become the most popular natural popular science content on Douyin.

On the one hand, my country's development in the field of space has allowed more and more people to start "looking up the starry sky" and pay attention to astronomical knowledge. Chinese astronauts taught in the "Tiangong Class" space, and the academician of the Chinese Academy of Sciences Wu Xiangping talked about the universe. These contents received widespread attention in Douyin. On the other hand, professional science popularization agencies play an important role in it. Beijing Science and Technology Publishing House and Beijing Astronomical Museum launched@北京 北京 北京, jointly created the "Online Astronomy Museum", which was praised nearly 20 million in Douyin.

The content of animals and plants is second only to astronomical, which are divided into two or three. In Douyin, all kinds of animals have received continuous attention. Animals such as black hats and monkeys, otters, Yangtze River, golden monkeys, and rabbits have risen rapidly in the past year.

Affected by the epidemic, many wild zoo switched to the line, setting off "cloudy fever" through short videos and live broadcasts, becoming a window for Douyin netizens to understand natural knowledge. Shanghai Wild Zoo, Nanjing Hongshan Forest Zoo, Xining Wild Zoo, etc. are excellent cases. Here, audiences can immerse themselves to experience how to take care of African lions, and they can also watch the daily life of rare animals such as snow leopard, rabbits, and desert cats. Starting from "watching animals", they gradually learn to "love animals".

Infinite Xiaoliang Leading, professional creators attracted attention

In Douyin, professional creators have become the "main force" of natural science popularization. Zhang Chenliang, Director of the National Geographical Rong Media Center of China@中国 小 中国 中国 中国 中国 With humorous style and high -density knowledge, he has harvested more than 22 million fans in Douyin, and has won over 130 million, becoming the most popular natural popular science creator Essence

In addition to infinite light, professional science popularization creators on Douyin have different fields and different styles. @小's insect world,@, etc. In the fields of insects and plant popularization, they lead their own coquettish, attracting a large number of fans to learn.

Wu Yuren, a 72 -year -old professor of retired physics at Tongji University@7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 ” Douyin fire out of the circle.

Popular science boom attracts young people to participate

The report shows that more and more young people are involved in natural science popularization. In the past year, the "post -90s" accounted for more than 45%among natural popular science creators, becoming the main force of this popular science boom. “90后”博士后周思益@弦论世界 凭借烧脑的知识，在抖音收获百万粉丝，并吸引众多青年科研人员参与进来。

According to the TGI index, among users of different ages, the "post -00s" user group has the highest preference for natural popular science content. The majority of teenagers have grown up under the influence of short video popularization. Some of them started to shoot Douyin after reserving enough knowledge. The 9 -year -old@9 9 9 and 11 -year -old@9 样 9 9, affected by the influence of@9 小 小 9 9 9,@小 9's insect world and other accounts, became the creator of insect science popularization.

It is understood that Douyin continued to launch measures in the field of natural popularization. Among them, Douyin and the Chinese Academy of Physics, the Academy of Education of the North Normal University, and other institutions launched the "Science 1 Hour" program, inviting academicians, professors and professional science popularization creators to share physical knowledge. The 10 -stage course video attracted more than 130 million people to watch.

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