The first anniversary of the opening of Universal Studios in Beijing: More than 13.8 million people observed, and the surrounding industrial revenue increased by 367.4% year -on -year

On September 20th, the first anniversary of the opening of the Beijing Global Resort, its official announcement has been that since the park has opened the door, more than 13.8 million tourists have watched more than 68,000 performances and performances here, with a total length of 1.4 For 10,000 hours, the play mode has changed from one -time card to multiple times, and has changed to the in -depth experience of theme.

It is reported that since the opening of the Beijing Global Resort, tourists are more inclined to plan itineraries and visit the park through digital tools. Since the opening of the park, more than 25 million tourists have enjoyed a number of paperless travel experience in the park and the park, and the saved ticket paper is equivalent to planting more than 2,000 trees. Nearly half of the tourists used the official APP and applets during the entering garden to view maps and perform navigation in the garden. Even during the brief closure of the epidemic park, there are still 11 million tourists who visit the official app and the mini -program "Yunyou Park". Visitors drank more than 1 million cups of butter beer in the theme park of Beijing Universal Studios and enjoyed 1 million small yellow people ice cream. During the year, the Beijing Global Resort launched a total of more than 3,400 theme products (3,000 at the time of opening) On average, at least a new one per day. More than 85,000 tourists celebrate their birthdays in the Beijing Global Resort; team members continue to clean and disinfection every day. Over the past year, the cumulative cleaning and disinfection area exceeds 50 million square meters, which is about 7,000 standard football fields.

Beijing Universal Studios also drove consumption of surrounding and related industries.

Data from where to go, during the summer of this year (July 1st to August 31st), the accommodation reservation around Beijing Universal Studios increased by nearly 50 % year -on -year, of which the number of guests who chose to live one night increased by nearly 80 % year -on -year. Although the garden was briefly closed due to the epidemic during the period, after the operation was announced on June 22 this year, on the platform where to go, the search heat of Beijing Universal Studios increased by 6 times instantly and rushed to the number one national scenic spot. From July 10 this year, the Beijing Culture and Tourism Bureau issued the Beijing suburban accommodation consumer coupon through the travel app and official applets. Driven by the consumer coupon, the search popularity of the scenic spots such as Beijing Universal Studios increased by nearly 4 times above. In August, the number of ticket reservations for Beijing Universal Studios increased by more than 50 % month -on -year, of which children's tickets rose nearly 70 %. During the summer vacation, parent -child traveling in Beijing Universal Studios was obvious. The second weekend in September happened to catch up with the Mid -Autumn Festival holiday, and the ticket reservation rose 6 times the previous weekend.

Tongcheng travel research and development shows that users who go to the Global Resort of Beijing usually choose to stay for 1-2 days. In-depth play in each theme area. Visitors usually choose to enter the park from 9 am to 10 am in order to participate in each theme. In the project. Tongcheng car data also shows that tourists traveling to the Beijing Global Resort prefer to take a taxi from the residential area or hotel at 9 am, while the period from 21 to 23 in the evening is the peak period of return.

The rise of Beijing Universal Studios's own popularity has begun to appear on the radiation of surrounding hotels.

Data from where to go, during the summer of this year (July 1st to August 31st), the number of guests who choose to live one night increased by nearly 80 % year -on -year, and played for one day and lived one night to produce a chain effect. On the platform, the average accommodation price around Beijing Universal Studios is 1,100 yuan. Due to the cost of living in one night, plus catering and transportation, indirect consumption increases per capita consumption at least 1,500 yuan.

According to the data released by the 2022 International Consumer Center City Conference, the Beijing Global Resort has led to the development of the surrounding supporting industries. In 2021, the revenue of cultural, sports and entertainment in Tongzhou District increased by 367.4%year -on -year, and the accommodation industry income increased by 122.6%. The overflowing effect first appeared. Statistics show that under the strong drive of Global Theme Park, the revenue of the Beijing sub -center in the first quarter of 2022 increased by 532.7 % year -on -year.

- END -