Gamma data: Although "Sheep with a Sheep" is successful, it is difficult to maintain the heat

Recently, as the mini -game "Sheep has a sheep" has become popular, the way young people say hello have become. Are you "a sheep a sheep" today?

As a leisure game that focuses on the three -eliminate gameplay, "A Sheep" appeared on the first Weibo Search on September 13, and it became the focus of popular discussion. At present 1000000000. At the same time, the WeChat Index shows that since September 13, the search index about "sheep" has also risen, and the overall index has a daily growth rate of 6022.98%.

The reason why "A Sheep with a Sheep" is successful, which is inseparable from the second level of its nightmare. According to Gamma Data (official WeChat: CNGGAME), although millions of people have tried the game at present, the customs clearance rate of his second level is only 0.1%. As a result, the players vomited bitter water, ridiculed that there were only two levels of "A Sheep", but they could play for a day. Secondly, the regional division and social sharing set up in the game inspired the player's desire to win. In order to pass the second level, players have repeatedly defeated. Facing the sharing of friends around and Amway, more and more people have joined the game.

With the continuous fermentation of the topic of "Sheep", the media also conducted a meticulous analysis of this game. The media agreed that the popularity of "Sheep with Sheep" will eventually dissipate with the consumption of users' enthusiasm. However, everyone also acknowledged the uniqueness of "A Sheep". Teng Hua, general manager of Gamma data, believes that for the "Sheep" in the casual game market, he can break the circle and win the attention of all walks of life.

The "2022 Leisure Game Development Report" pointed out that although the popularization rate of leisure games in my country has been high, the life cycle of typical users is not long. They keep the game for at most one month. With the increase in the life cycle of user game, the number of users has gradually decreased.

Judging from the historical data analysis of this authoritative game research institution in China, although plagiarism has not affected the public opinion popularity of "A Sheep", it also reflects the weakness of "Sheep's Sheep". As netizens said, the gaming gameplay is similar, and the homogeneity is extremely serious.

At present, for "A Sheep", how to maximize the retaining users brought down is the biggest problem they are facing. The "2022 Leisure Game Development Report" pointed out that the main problem that affects the retention rate of game users comes from two aspects. On the one hand, the negative impact of the game mechanism setting, such as watching advertisements to gain gain; on the other hand, it is the follow -up of developers' follow -ups Operations are unfavorable to cause user loss.

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