The "B & B Hot" is here. Why is the housekeeper after "turning right"?

Just after the Mid -Autumn Festival, the National Day is approaching, and the homestay tour has become a popular choice for recent rural tourism. In June of this year, the housekeeper was listed as one of the 18 new occupations announced by the Ministry of Human Resources and Social Affairs. Subsequently, the homestay housekeeper professional skills competition was held to provide high -quality talent reserves for the upgrade and development of the homestay tour and rural revitalization.

Following the house around the city heated up

In the first half of 2022, the total number of domestic tourism was 1.455 billion yuan, and domestic tourism revenue was 1.17 trillion yuan. Among them, the homestay "contributed".

Tongcheng travel data shows that this year's "May 1st" holiday travel searches increased by 56%month -on -month, and some popular brands have appeared in full house as early , Homestay's search heat rose 24%month -on -month.

The third -party business travel platform issued a report. This year, the popularity of the Mid -Autumn Festival tourism reached the peak of small holidays this year. The average daily order volume increased by double -digit increases from the Dragon Boat Festival. During the National Day holiday, some high -quality houses of some popular destinations have been preceded, and the amount of housing is tight. Among them, the most popular is rural homestays. In the context of advocating the holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %.

Rural homestay heat resumes the same period last year

Huang Changqi, vice chairman of the Planning Professional Committee of the China Tourism Scenic Area Association and the national star reviewer, believes in an interview that with the acceleration of the urbanization process of China and the improvement of people's living standards, the demand for rural vacation will increase, and the homestay will become this one to carry this one Important subject of demand.

Xie Xiaoqing, a researcher at the Ctrip Research Institute, concluded that far from the possibilities of the traditional attractions, crowded, close to nature, climbing mountains and skewers with three or five friends. During the long holiday, such travel methods are more popular. During the Mid -Autumn Festival holiday this year, short -distance travel is still the mainstream. Camping and homestays have very strong market consumer demand. Visitors can experience nature through camping, go to rural homestays, and experience freshness in different environments.

"This year's small holiday has been rising. From the perspective of homestays or other products, each section is more popular than the previous section. Of course, it is related to some of our policies, but it mainly depends on everyone's confidence. From the perspective of Mid -Autumn Festival data, the search popularity of the homestay reached its peak one week before the holiday. The reservation volume compared to the Dragon Boat Festival by about 10 %. Among them, the rural homestays rose as soon as possible, and the popularity of the search basically returned to the same time last year. "Xie Xiaoqing said.

Xie Xiaoqing introduced that the improvement of the homestay experience in recent years is mainly because the quality of the "non -standard" of accommodation has improved year by year. The homestay is no longer simply "farmhouse", and the infrastructure is not even worse than the hotel.

(Source: Huzhou Online)

As the industry analyzes, the hotness of the homestay tour is on the one hand, on the one hand, the improvement of people's living standards and the needs of play needs, and on the other hand, the emergence of new professional groups such as "B & B Butler" has continuously optimized the homestay experience.

Professional content of "B & B Butler"

According to the new professional information announced by the Ministry of Human Resources and Social Security, "Homestay Butler" refers to personnel who provide customized services such as customized services such as accommodation, catering, and customized services such as local natural environment, cultural and lifestyle experience.

The main tasks of the main tasks include the planning of the local natural and human environment, leisure, entertainment and lifestyle experience activities, promote the sales of homestay service projects; accept reservations, communicate with customers, understand personalized service needs, plan service projects and programs; Introduce the homestay service items and facilities, and coordinate and guide employees to provide service items such as reception, accommodation, catering, and activities.

At the same time, it is also responsible for checking the quality of the project, coordinating the handling of customer demands, and ensuring the quality of service; analyzing the material procurement and losses in the operation of the homestay operation, organizing and analyzing the operating data of the homestay, controlling the cost of operation and maintenance; , Collect and analyze the feedback of customer experience, maintain customer relationship; formulate emergency plans for homestays and service projects, check and maintain safety facilities and equipment, and organize emergency rescue.

How to become a new career

According to Huzhou, the new occupation of "B & B" announced in June was declared by the People's Government of Deqing County, Huzhou City, Zhejiang Province.

In 2020, Deqing released the nation's first "Specifications for the Occupational Skills Level of B & B's Occupational Skills", which clarified the definition, occupational rules, work content and grade assessment of the guest housekeeper, and realized the identification of silver, gold, and white gold medal housekeeper in the county.

In early 2021, combined with the "micro -transformation and improvement" operation, the Mogan Mountain B & B Training Center, which was converted from the residential house, was officially operated. It was careful about services and invited lecturers at home and abroad at home and abroad Teaching and enhancing the professional skills of the guest housekeeper.

At the same time, the "Subsidy Measures for Mogan Mountain Homestay Butler" will be launched to give a reward subsidy of 5,000 to 15,000 yuan to the identified homestay housekeeper.

"We take the lead in improving the identification, training, and assessment mechanism of the housekeeper profession in China, and open up the housekeeper to cultivate a green channel." The relevant person in charge of the Human Resources and Social Security Bureau of Deqing County said that this allows the homestay housekeeper Qualifications, comprehensively improve the overall service level of the homestay industry, and promote the quality of the county's homestays to upgrade.

Since last year, Deqing has officially applied for a new occupation of "B & B's Butler", and has achieved staged victory through more than a year of hard work. Liu Jie introduced that next, we will strive for the formulation of national standards to strengthen the training of standard skills.

What new changes bring in the new profession

What changes can the "B & B Butler" bring? In the past, because the "B & B Butler" was not in my country's vocational directory, there were almost no related professional courses in universities and vocational colleges across the country, which made it difficult for the homestay owners to recruit suitable talents, and young people lack social recognition and occupational identification because of this work. , Dare to enter the industry easily.

Today, Huzhou Deqing is registered in nearly 900 censis. In 2021, the homestay industry received a total of 7.228 million tourists and revenue of 2.937 billion yuan. According to incomplete statistics, there are about 4,000 "B & B Man".

"The establishment of this new profession will guide more colleges and universities to offer homestay professional courses, allow the housekeeper housekeeper to enjoy the national talent policy dividends, fundamentally solve the problem of lack of people in the homestay industry, and enhance the professional identity and belonging of the housekeeper. Increase income. "The relevant person in charge of the Wenguang Travel Sports Bureau of Deqing County introduced.

According to the relevant person in charge of the Human Resources and Social Security Bureau of Deqing County, after becoming a new profession, the "B & B Butler" will not only be trained by the school, but also can determine the professional skills level, expand the promotion channel, but also enjoy vocational skills improvement subsidies and vocational training subsidies , Talent policies such as high -skilled talents and skill allowances.

(Source: WeChat public account

Nowadays, the new occupation of the "B & B Manager" is not only undergoing the test of the fiery homestay market, but also has begun to make more standardized and professionalism through various professional competitions, providing talent guarantee for rural rejuvenation.

Skills training with both theory and practice

According to the release of the Southern Southern Southern State Cultural Sports, Sports, Sports, Sports and Television Tourism Bureau, in order to enhance the professional skills and service levels of rural homestay housekeepers, and promote the development of talents and villagers' employment, the Guizhou Provincial Department of Culture and Tourism has guided the "Digital Mulan Rural Course Butler Employment Support Program" training course. The plan provides related villagers who are willing to engage in the rural cultural travel industry to provide related village housekeepers related vocational training to help employment increase their income. In the first stage, the target will cultivate 100 qualified homestay butler.

In this training course, homestay experts, cooking masters, non -genetic inheritors, handicraft masters, and life aesthetics from inside and outside the province constitute a team. , New media application, tea art lane, safety management and risk prevention and control and other guest housekeepers basically and core skills.

Through various teaching methods such as classroom teaching and on -site operation, collective lectures and group counseling, regular description and case analysis, to ensure that each student can accurately know the hunting, truly learn employment skills, and achieve the level of work after the training. The supply and demand of rural homestays is efficient.

Work everyday working everyday

Zhang Kailin has been a homestay steward for 3 years, and she is responsible for 13 lake scene homestays alone.

At 10 am, Zhang Kailin began to contact the guests who stayed on the same day. At about 10:30, she had to confirm the departure time with the check -out guests, delayed check -out, and luggage storage.

Different from hotels, homestays are non -standard products, focusing on characteristics, interesting and experience. Therefore, before the tourists leave, Zhang Kailin will talk to the guests a few more words, "Including the place where the check -in experience and the need to improve, it is mainly to communicate with feelings. If the guests feel that they are good in all aspects, they will ask them to play five stars on the platform Praise, promote the homestay brand. "

In addition, Zhang Kailin also needs to check the hygiene of the room. Although she does not need to clean it by herself, she must ensure that the work of cleaning Aunt should not have a trace of omissions. "Whether she has hair on the bed and whether the bedding is cleaned.

At noon, Zhang Kailin was busy receiving a dial of guests. As a housekeeper, she will introduce tourists in Nanjing, recommend tourism activities, and even provide proposal and birthday services.

It is not difficult to see that the work of the housekeeper is "on -the -weather", as long as there is something to do. It is understood that in addition to urban homestays like Zhang Kailin, Nanjing is currently active in a large number of rural homestays. Their daily work is more complicated. , Proficient. "

This is a temperature occupation

"The homestay is actually a platform for personal development to some extent." From the perspective of Li Jufen, a villager in the hot spring small village in Hot Spring Street in Anning City, Yunnan Province, the housekeeper is not just as simple as the waiter. "The guests came to the house, how to entertain him, let him eat, drink well, and play happily. This is the duty of the housekeeper. What we have to do is to make the guest feel home." Li Jufen said.

Like Li Jufen, Lou Zhengyi, a 28 -year -old hot spring street villager this year, is the homestay housekeeper of Anning Yuelaiju Inn. Lou Zheng is committed to creating a inherited, cultural heritage. Based on the current needs of tourists for the privacy, it has increased the primary room types of private room types, such as the private entertainment space such as the characteristic indoor ponds and chess rooms.

"I have worked in some mid -to -high -end hotels in the provincial capital cities. No matter what type, traditional hotels have about 100 rooms, providing buffets or ordering, re -accommodation, light dining, but the homestays are completely different. The homestays are in total. There are only 12 rooms, and the proportion of accommodation is obviously lighter. It is necessary to consider using more interesting gameplay and more humane service to attract guests, "Lou Zhengyi said.

Faced with guests, Lou Zhengyi listened more, and then gave feedback to meet the needs of the guests. Compared with the hotel, the homestay wants to retain guests. In addition to hardware facilities, it is more important to have a human -like service. In Lou Zhengyi's view, temperature services are a major advantage of homestays, allowing guests to feel the guests, not only a lot of returning guests, but also to make friends.

(Source: Huzhou Online)

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The development of the homestay will eventually return to the service

"After the formulation of the national vocational skills standards of the housekeeper housekeeper, the third -party training institution in society can open up vocational education and training related to the homestay housekeeper in accordance with national standards, which means that talent training will continue to be professional and deep, and talent supply will continue to continue Increased, so as to meet the demand side. "Liu Jie, executive chairman of the Mogan Mountain Homestay Industry Association and deputy director of the Mogan Mountain B & B Training Center, said that the development of the homestay will eventually return to the service, and the long -term high -quality service needs to rely on talents to rely on talents Essence

The training center is to solve the problem of talent supply through technical means, and the identification of the new profession is to increase the supply of major talents in policy channels. "Actually, it is a purpose. I hope that the Chinese homestay industry will no longer lack people." Liu Jie said.

The future job requirements will be higher

"The homestay must be continuously upgraded, otherwise in the same service and products, it will soon lose its competitiveness." Wang Xia, vice president of Yunnan Tourism Vocational School, said that domestic tourists have changed from "sightseeing" to "vacation". The homestay is no longer just a place for rural accommodation, but needs to improve quality and services, so that the homestay has more reasons for living.

The housekeeper is included in a new profession. It can be seen that the homestay is a emerging format, which ushered in rapid development. This is a great benefit for the development of the homestay industry. For those who are engaged in this job, they can also have a sense of gain and identity, so that they can have better career planning.

From the data point of view, the number of housekeepers from zero to one million employment has become a new profession in cultural tourism, and also brings motivation and pressure to practitioners. "I predict that in the future, the working position of the housekeeper will be higher. In addition to doing a good job of daily work and serving guests, we must strengthen the marketing and gameplay of the housekeeper's marketing and gameplay. The way of video allows the homestay to spread greater communication. Therefore, there are higher requirements for the book planning, video shooting and editing, the sense of new media network, and all -media operations of the housekeeper. "Xiao Xiao, a lecturer in the special training class of rural homestays, said.

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