How far is 118 million alone living alone from "independent care"?

When more and more elderly people choose home care

Are we ready?

"I really hope that this disease is me." "You love you anymore."

After the 65 -year -old daughter suffered from Alzheimer's disease, the 85 -year -old mother sent out such emotions. This is the movie "Mom! In addition to moving the greatness of maternal love, the problems of the elderly behind the film are also attractive.

In our country, according to the special survey of "implementing the national strategy of actively responding to the aging of the population and promoting the high -quality development of the aging cause", as of 2021, the 60 -year -old population in my country reached 267 million, accounting for 18.9%of the total population, and it was light and light. During the aging stage; it is expected that the elderly population 60 and above will exceed 300 million in 2025, exceed 400 million in 2033, and enter the stage of severe aging around 2035. Population aging has become an important trend in my country's social development.

With the continuous deepening of social population aging, the consumption demand for elderly products and services has also risen. According to data from the National Health and Health Commission, about 90%of the elderly at home for the elderly in my country, about 7%of the elderly rely on the community to support pensions, and 3%of the elderly stay in the agency for pension. my country's pension market shows the "9073" pension pattern, and most elderly groups are willing to choose home and community pensions.

When more and more elderly people choose home care, are we ready?

The demand for independent pension is strong

Chen Dongmei, an associate professor at the School of Economics of Fudan University, said that home care can not only reduce the cost of nursing, but also improve the quality of life of the elderly, and thus becoming a more internationally connected way of pension. Especially in China, home care meets the traditional psychological and emotional needs of the elderly, so it is widely welcomed by the elderly.

In the elderly at home, the situation of living alone and independence has become increasing. According to the "Survey Survey of the Life of the Fourth Chinese Urban and Rural Elderly People in the Fourth Times", the empty nests and elderly people living alone in my country have reached 118 million in 2020. According to the "Report on the Status and Future Trends of the 2021 Community Home Pension and Future Trends" released by the Shell Research Institute, the proportion of the elderly for the elderly (living or living with a spouse) accounted for 65.5%of the existing independent residence; Independent residence accounts for 48%.

Among them, according to the data of China's disease monitoring system, more than 40 million elderly people in my country have fallen at least once a year, and about half of them occur at home. The fourth sampling survey of the living conditions of the elderly in the urban and rural people in China showed that nearly 60 % of the elderly in urban and rural areas believed that there was a problem of "discomfort" in housing. When more and more elderly people choose home care, whether their living environment is safe. When accidents occur, it is important to ask for help and help in time. The aging transformation of the elderly and the construction of smart families is imminent.

In addition to unexpected risks, with age, long -term illness anxiety has deeply plagued their lives. In August of this year, the State Council's Report on Strengthening and Promoting the Progress of the Aging of Aging pointed out that there are currently more than 190 million elderly people suffering from chronic diseases in my country. As the age increases, the elderly's demand for medical care and health care has increased day by day. When the physical function decreases, the demand for medical treatment increases, new medical treatment methods such as online registration and online payment will make some elderly people who see the doctor alone.

In order to establish an integrated health care service system and effectively improve the quality of life of the elderly, the State Council issued the "Fourteen Five -Year Plan" National Aging Career Development and Pension Service System Plan ", which requires promoting the cooperative development of aging cause and industrial. The sexual, inclusive, and diverse pension service system continues to meet the growing multi -level, high -quality health care needs of the elderly. In addition, the "Healthy China 2030 Planning Outline" emphasizes that it is necessary to promote cooperation with commercial insurance companies with medical, medical examinations, nursing and other institutions, and develop new organizational forms such as health management organizations. By 2030, the modern commercial health insurance service industry has developed further, and the proportion of commercial health insurance payments will increase significantly.

Driven by the promotion of favorable policies and actual demand for the elderly, many companies have entered the pension market. According to statistics from the China Institute of Corporation, the China Commercial Industry Research Institute found that from January to November 2021, a total of more than 49,000 elderly -related enterprises increased, an increase of 19%year -on -year. Among them, insurance companies are actively exploring the integration model of insurance+pensions, insurance+medical care, and insurance+medical care, and jointly improve the service level of the elderly market.

Ping An, as a full -name company in the domestic financial field, has exceeded 10 trillion yuan in total assets. For 30 years in the field of medical health, Ping An has accumulated five major medical libraries in the world, covering more than 30,000 diseases, and began to formulate efficient solutions on health issues.

"Ping An Housekeeper" Broken Bingju Home Pension Sleeping

On New Year's Day in 2022, Ping An's "Ping An Housekeeper" home care service was listed in Shanghai and Suzhou. On March 1, "Ping An Hostels" was listed on sale in 20 cities such as Beijing, Guangzhou, and Shenzhen.

"Based on 90%of the elderly, the market status of home care for the elderly, we launched the 'insurance+home pension', aiming to provide high -quality pension solutions for the elderly."家 said that the "Ping An Housekeeper" was listed in a larger scale, which also marked the official opening of the national layout of the Ping An Home Pension Service System.

It is understood that the "Ping An Management Home Pension Service" is committed to providing a one -stop home care recommendation solution. Adhering to the value proposition of the elderly's comfort, children's rest assured, and steward attentive value, focus on solving the medical, food, housing, traveling, wealth, wealth, wealth, wealth, wealth, wealth, and wealth. The top ten scenarios of Kang, Yang, Le, Music, Guardia, and An. Relying on the advantages of the medical and health ecosystem of Ping An Group, we will integrate social high -quality pension resources. Ideal Pension House.

In terms of aginging the residential environment, the "Ping Anke" has passed a comprehensive evaluation of 360 ° to provide the elderly with a customized environment transformation and intelligent guardianship solution. Smart equipment monitoring the home environment, behavior accidents, and signs of health. Surgery response. If the elderly fall or have specific abnormalities during sleep, the "Ping An Housekeeper" intelligent guardian service can timely convey the help information to the children, emergency contacts, and related rescue units to fully guard the home safety of the elderly.

In terms of health medical care, the "Ping An Housekeeper" has played the advantage of the Ping An Group's medical and health ecosystem, calling the group's medical resources -the world's largest medical resources; integrating the world's top medical institutions, covering 99%of the top 100 hospitals in the country, and the top 10 medical institutions in the United States; And bringing together high -quality pension resources in various fields, tailoring 650 services according to different scenarios. Online, "Ping An Housekeeper" provides the "Kang Yang Ferris Wheel 360 ° Features Evaluation". From the top ten dimensions, the user's physical and mental health is customized, and the exclusive medical solution is customized. The exclusive housekeeper guards the health and safety of the elderly all over the weather, so that the family will be more assured. Offline, "Ping Anke" supports green services for the top 100 hospitals and three hospitals across the country, providing medical treatment for the elderly with inconvenient actions and unfamiliar processes, and solving difficulties in seeking medical treatment.

In terms of spiritual companionship, "Ping An Housekeeper" provides more than 100 entertainment and social services. Wonderful entertainment activities help the elderly to maintain a happy mood. "Its friend".

Behind the "safe housekeeper" is Ping An's insistence on the concept of "temperature with temperature", and the unremitting pursuit of creating a quality and old -age life for the elderly. Ping An's screening and integration of the elderly market resources, removing rough deposit, allowing professional and high -quality elderly care services and medical and health resources to be effectively allocated, and provides the elderly at home with the elderly to cover the whole life cycle for pension solutions.

In the future, Ping An will continue to be committed to creating a full -scale, comprehensive, and all -weather guarantee for users. Through "concentration", it will bring users a truly "comfortable, assured", so that every elderly person can truly realize the elderly, old -fashioned, and older things. By rewarding happiness in his old age.

Everyone has an elderly person, and everyone is old. Right now, my country is in an important window period from mild aging to moderate aging development. Actively entering the career career is not only a strategy of expanding its own brand influence, but also a microcosm of its own advantages, responding to the needs of the market and the times, and being brave to assume social responsibility in the era of insurance companies. Ping An's active exploration of the pension market may provide high -quality development samples for more admission -care service market companies, thereby jointly contributed to the development of national pension.

Author: Feng Shi

Edit: Wang Xiaoyi

Operation editor: Wang Lin

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