To appreciate the moon and reunion, hundreds of millions of "old iron" gathered together to "cloud" together to pass the Mid -Autumn Festival
Author:China Youth Network Time:2022.09.20
China Youth Network, Beijing, September 20th (Reporter An Li) The Mid -Autumn Festival is the most round, and the bright moonlight flows quietly, reflecting the cup of gathering, and soothe the travelers in the countryside. This year's Mid -Autumn Festival, users of Tiannan and North are reunited in fast hands, enjoying the beauty of the Mid -Autumn Festival, sharing festive fun, experienced tricks, and enrolling the friendship ... In the way of "clouds", tens of millions of "old iron" on the platform spend a festival, keep a paragraph, and keep a paragraph. Special Mid -Autumn Festival memories.
In order to provide users with more interesting, more significant and unforgettable holiday activities, this year, Mid -Autumn Festival, more than 16 vertical, hundreds of media and massive content producers in Kuaishou Station, from eating, drinking, science popularization, accompanying care, caring for care When you start at multiple levels, the integration of fashion with tradition, culture and daily life has created an interactive online holiday atmosphere, and presents this festive feast in a way to get close to life.
As of September 12,#I have a total reading volume of the Mid -Autumn Festival in the fast -handed Mid -Autumn Festival, and the video playback volume of#Mid -Autumn Festival barrage activities exceeds 1.2 billion people. There are also 87 hot topics in the station. Experts point out that behind the data, the concept of "embracing every kind of life" is extended in the sharing of users again and again. The choice of users in the fast -handed "cloud" not only reflects the sustainability of the fast -handed content value chain, but also creates more possibilities for the platform's further deepening of the content of the platform through its own active participation.
Multi -vertical videos+live broadcasts in various places in various places, feel "the world at this time" during the feast
The precious moment of reunion is always recorded and shared. On the eve of the Mid -Autumn Festival, Kuaishou Hot Spot and China Youth Network jointly launched the topic of the "Mid -Autumn Festival in fast hands". Under the enthusiasm of users, the same round of full moon appeared in the warm picture of tens of millions of reunion. The topics of the topic exceeded 81.44 million, and the topic views reached 5.56 billion. "All fast hands are looking for the most round moon" and "exposure my Mid -Autumn Festival moon cakes" and other popular topics such as the fast -moving hot list. 100 million, the number of likes of likes reached 26 million.
Kuaishou hotspot and China Youth Network jointly launched the "Mid -Autumn Festival in the fast hands". Data map
与此同时,平台上掀起了一股中秋主题创作热潮——生活、短剧、亲子、二次元、美食……超16个垂类中,优质作品不断涌现,差异化内容各具特色,成为快手The "Mid -Autumn Festival Visual Feast" in the eyes of "Old Iron". The Mid -Autumn Festival of the "Kangzai farmers" of the three rural areas is shining by the grapefruit lamp. The stars in the courtyard opened the gate of countless "old iron" memories. The childhood Mid -Autumn Festival appeared again in his mind. The son who ran around, hoped that the mother who was home to go home, through the moon cake made by a mother's own hands, the short drama "Zhang trembling" interpreted the scene of the mother and son's Mid -Autumn Festival, warm and moving.
Many fast -moving people participated in the "Mid -Autumn Festival in the Fast". Data map
Not only that, there are hundreds of media in the event, so the Mid -Autumn Festival of fast users adds a "nostalgia". Xinhua News Agency, Fujian released, Henan Meteorological and other media names have brought "Mid -Autumn Festival Map of Mid -Autumn Festival" for "old iron"; Chinese weather, Peninsula Metropolis Daily, Shenzhen Special Economic Zone News, Zhoushan Radio and Television and other media opened on August 15th The full moon live broadcast, to send a month of the moonlight for the travel of the hometown, 665 Mid -Autumn Festival live broadcast attracted tens of millions of users to feel "the world at this time".
Details page of the "Mid -Autumn Festival" topic activity page. Data map
It is worth mentioning that on the Mid -Autumn Festival, the hot spots of the multi -autumn party also appeared on the fast -handed hotspot list. Through the list of popular entertainment topics, users can participate in the interactive discussion of other users of the platform, sit on the "cloud sofa" with millions of netizens, watch the wonderful pictures of the show, and call their favorite stars.
Moon rabbit barrage, moon cake magic watch, high content "Mid -Autumn Festival element" with "old iron" happy holiday
Through short videos and live broadcasts, Kuaishou users show the most authentic holiday customs to the outside world, and also convey the most sincere inner emotions to each other, pushing the more rich festival atmosphere to a climax. In addition, the Mid -Autumn Festival limited gameplay such as special effects barrage and magic expressions on the fast -handed hand adds fun to the "cloud" to pass the Mid -Autumn Festival, allowing many users to spend an unforgettable Mid -Autumn Festival online.
During the Mid -Autumn Festival, at the fast -opening festival theme short video, released the Mid -Autumn Festival blessing barrage, the screen will float on the screen with a jade rabbit embraced by moon cakes and the moon. "A lot of netizens. In the Chang'e moon exploration video released by the official account of the China Aerospace Administration "China Aerospace", more than 100,000 netizens used the "Jade Rabbit Barrage" to leave a message. The Chang'e ran to the moon together.
Special effect barrage, magic expressions, etc., add fun to the "cloud" over the autumn. Data map
The "Monthly Book" barrage activity also started. Users can get a lottery opportunity to get 2 barrage, and to release 8 barrage to unlock the golden barrage. The cute and interesting jade rabbit barrage set off a wave of waves in Kuaishou Station, and users' spontaneous use also drives more users to participate. In the background of the vast stars, loud moon, brilliant flower fire, a barrage with a jade rabbit and moon cake, carrying people's festivals and praying for "running to the moon", taking photos of the Mid -Autumn Festival symbols in traditional culture in the traditional culture. Reality.
Special effect barrage, magic expressions, etc., add fun to the "cloud" over the autumn. Popular videos such as "Golden Legend of Kuaishou Barrage" and "Mid -Autumn Festival Barrage" and other popular videos appeared on the fast -handed hot list. The breaking effect of the natural fission of the fast -handed barrage is evident. The Mid -Autumn Festival barrage "hot stalks" such as "Barrage Pray for Ping An" and "Koi Body" conveys the voice of the user. Among them, "This is not the ordinary Mid -Autumn Festival, this is the Mid -Autumn Festival in Wang Weishi" "Golden Legend" "Rebellion Barrage" and others have become the most promoted barrage in the Mid -Autumn Festival this year, which is very popular.
In addition to the gameplay gameplay, Kuaishou also launched the "Mooncake Man" custom magic expression, so that users must "play well" while "eating well". Numerous users laughed at the "sand sculpture" while they couldn't stop. Egg yolk filling, five kernel fillings, bean paste filling ... a lot of "old iron" tested their "destiny moon cake filling", and over 140,000 users took videos to ask "what fillings are you." The launch of the barrage and magic expressions not only deepen the sense of participation and stickiness of fast -handed users, but also high -frequency interaction and active social behavior is also like a key. With the help of emotional attribute nodes such as holiday activities, it is for the help of holiday activities. The user opened a more imaginative door.
Special effect barrage, magic expressions, etc., add fun to the "cloud" over the autumn. Data map
Fancy moon cake tutorial, healthy diet science, unlock the best taste posture of Mid -Autumn Festival
Happy holidays, you have to play well, but also eat happily. In the Mid -Autumn Festival reunion festival, moon cake production naturally became a stage for people to "fight and fight". While sharing different flavors of moon cakes from the "Old Iron" from Tiannanhai, they also use this to tell the memories of hometown. Sichuan bacon moon cakes with nostalgia, taro mud moon cakes accompanied by autumn harvest, very creative "Buddha jumping wall moon cake", crystal clear durian moon cakes ... In the fast -moving food "fast Mid -Autumn Festival" activity, various moon cake tutorial orders order orders The eyes of the people's congresses are also full of eyes. The gourmet people also mobilized the wonderful thoughts, boldly tease the user's taste buds,#美 美 美 美 美 and other topics rushed to the hot list.
This year's Mid -Autumn Festival, the moon cake of the "Pan Mao" family fucking a knife from the little grandson, from steaming pumpkin, harmonious cakes to filling, and group moon cakes. True biography! "" A Jun who can't hold it "has innovated the" Black Moon Cake "method this year, and it is also stuffed with black sesame seeds as skin. The mooncakes after salted egg yolk are even higher. In order to make a unique moon cake for his son, "Lunar Moon Nine" crosses the north and south of the river, "sneak teachers to learn art" to many cuisines, and familiar with the tutorials of rose passion cakes and lotus yolk cakes. Native
Many fast -moving people share the hometown flavor of the Mid -Autumn Festival. Data map
Local specialty food sharing is also the main position of users participating. On the hot list in the "Fast Mid -Autumn Festival" activity station, the number of video playbacks in TOP10 has exceeded 10 million. The relevant videos of Fang Mid -Autumn Festival jumped on the hot list.
The foodist made the mooncakes, and the premise of enjoying the deliciousness is to ensure health. In order to popularize the knowledge of Mid -Autumn Festival health and health care to the "old iron", "Quick Hand Health" launched the theme of "Mid -Autumn Festival Chat Health", and a number of healthy drooping people shared the "Best Taste Pose" for Mid -Autumn Festival to eat moon cakes. "Dr. Liu Jiayong" popular science, some "sugar -free" moon cakes contain a large amount of starch, and they will still be converted into sugar when they eat the human body; "Dr. Zhang Xiaoyang" recommends a pot of tea with moon cakes aid digestion.
Many healthy vertical people shared the "Best Taste Pose" for eating moon cakes in the Mid -Autumn Festival. Data map
Express your warmth with empathy and pass trust with true feelings. Taking a small mobile phone screen as a carrier, the users of the four seas of the five lakes are connected, and the concerns and thoughts separated by thousands of miles away are connected. In this process, Kuaishou gives full play to the advantages of the platform, gathered a beautiful, fun and delicious Mid -Autumn Festival specialty activities, creating a reunion of the peaceful Mid -Autumn Festival atmosphere, and provided a new way for users to spend the Mid -Autumn Festival.
在这个中秋节,快手以平台为依托,为广大用户创造了“云团聚”的绝佳场域,每一个话题、每一个视频、每一次分享都意味着用户对快手的肯定,内容的上传、 Interactive release and video watching and other behaviors show the enthusiasm of users through the fast -moving "cloud". During the day after day and sustainable sharing, the user's usage habits have gradually deepened, and the content of the content of multiple vertical categories of Kuaishou deepened. The extension of the fast -handed content radius lays the foundation.
The content is a bridge that creators and users meet. At the fast hand, starting with wonderful content, supporting the sense of life, through the creation and renewal rich and diverse station ecology, the real and warm community atmosphere is bound to continue here. After continuous growth and development, With the sincerity of users to illuminate the user's life.
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