New Economy Observation | The first anniversary of the opening of Universal Studios of Beijing is not reduced, and the influence on the radiation of surrounding hotels has begun to appear

Cover reporter Wu Yujia

On September 20, Global Studios Beijing ushered in the first anniversary of its opening. Data from where to go, during the summer of this year (July 1st to August 31st), the accommodation reservation around Beijing Universal Studios increased by nearly 50 % year -on -year, of which the number of guests who chose to live one night increased by nearly 80 % year -on -year.

Since its opening on September 20 last year, Beijing Universal Studios has been the "top flow" in the theme park search index. Especially for students in the summer, ticket reservations have also ushered in new growth. The platform shows that the number of ticket reservations in Beijing Universal Studios in August increased by more than 50 % month -on -year, of which children's tickets increased by nearly 70 %. During the summer vacation, parents and children traveled to Beijing Universal Studios. The second weekend in September happened to catch up with the Mid -Autumn Festival holiday, and the ticket reservation rose 6 times the previous weekend.

Holidays and weekends are the current peak of the current passenger flow of Universal Studios in Beijing. The anniversary of the first anniversary and the upcoming National Day holiday will bring a new wave of popularity to Beijing Universal Studios.

It is worth noting that the rise in the popularity of Beijing Universal Studios's own radiation has begun to appear on the radiation of surrounding hotels. The 1.5 -day ticket launched by Global Studios in Beijing has met many people who have enjoyed the fun of playing and playing directly. Big data shows that during the summer of this year (July 1st to August 31st), choose to live more live One night guests increased by nearly 80 % year -on -year, and played more than one day to live a chain effect. On the platform, the average accommodation price around Universal Studios in Beijing was 1,100 yuan. Due to the cost of living in one night, the cost of catering and transportation was increased by at least 1,500 yuan.

Near the Eleventh holiday, many tourists have begun to book tickets for National Day. As of September 19, the search volume and reservation volume of Beijing Universal Film Tickets on the platform are all national theme park ranking TOP2. At present, more than half of the tickets sold are tickets for reservation on October 1st. Compared with 3: 1. Beijing Universal Studios Eleven Tour, the TOP10 of the popular cities of the order is: Beijing, Shanghai, Nanjing, Jiangsu, Zhuhai, Guangdong, Chengdu, Sichuan, Weifang, Shandong, Fuzhou, Fujian, Changsha, Hunan, Hangzhou, Zhejiang, and Weinan, Shaanxi. Among them, local tourists in Beijing accounted for more than 50 %.

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