Rural Rejuvenation | Wulin Town, Honghu, Hubei: The live broadcast of mobile phones has become a "new farmer", and rural e -commerce has walked out of the "rich road"

A mobile phone connects urban and rural areas and opened up production and sales. In Wulin Town, Honghu City, Hubei, the live broadcast became a "new farmer" for farmers, and the mobile phone also turned into a fashionable "new farm tool".

Today, the e -commerce live broadcast that has entered the development of the "fast lane" has paved the "getting rich" for more and more "new farmers", allowing the agricultural economy to fire, and activated the "one pond of the rural rejuvenation of Wulin Town. Spring water ".

"Since starting to make e -commerce, we have filmed small videos every morning, live broadcast live in the afternoon, the wallet is drumming, and life is beautiful!" On September 14, Douyin's net red Zeng Jianjun told reporters happily, through e -commerce Live, he realized his life value.

In Wulin Village Outdoor E -commerce Live Base, Water Township Shop, the lotus leaves are gently shaken by the wind, and the flowers of the lotus are open. The Internet celebrity anchors are here to create short videos and live broadcasts.

In front of the camera, the anchors were highly emotional and recommended local specialty products. After the camera, they made a group force and often sat around to discuss how to make new ideas and interest in short videos.

Wang Hengping, the person in charge of Hubei Chaozhong Agricultural Development Co., Ltd., said that the company has signed 13 peasant net celebrities, and their monthly income is about 5,000 to 20,000 yuan. After returning to my hometown from Shenzhen, with the experience of e -commerce operations, Wang Hengping copied the selection, shooting, and operation methods to the promotion of Honghu agricultural products. At first, it was limited to agricultural products that are not easy to preserve, not suitable for large -scale sales, and took a lot of detours. After a multi -party survey, he chose a coarse -processing product with local characteristics and easy preservation of coarse -processing products to promote goods.

The goods are selected, who will sell it? Wang Hengping confessed that at first the villagers did not believe that they could make money by making e -commerce. He could only find an experienced Internet celebrity to take the lead in live broadcast. Watching the sales of the goods, everyone couldn't sit still, and they chose to join.

Chicken cakes, lobster tails, field snails, cricket belts ... "Sleeping resources" that could only be sold in the past were awakened, and they were sold to all parts of the country by e -commerce "express". Good days.

"The development of e -commerce not only adds employment opportunities to more than 100 poor households and marginal households in the village, but also allows the village collectives to participate. Each earnings of 100 yuan are made to improve the infrastructure and hardware construction in the village, and they are common. Create a beautiful countryside, "said Qi Guowei, the secretary of the party branch of Wulin Village.

In recent years, Wulin Town has continuously planned and developed the e -commerce industry, continued to optimize the business environment, introduced e -commerce companies, cultivated e -commerce talents, expanded e -commerce formats and scale, and promoted the integration of e -commerce.

The Secretary of the Party Committee of Wulin Town said that the town established the Honghu City E -commerce Live Base, which now has 20 live broadcast rooms. It has a live broadcast and cargo. The monthly sales reached 3.5 million yuan, which directly drives 25 people in poverty alleviation. In the future, Wulin Town will use the e -commerce industry as a medium to create an Internet celebrity incubation center, and drive surrounding leisure tourism, shopping, farmhouses, tourism picking experiences, build online red townships, and explore a new road to rural revitalization.

Author: Guo Jiangfeng Sun Xiaoxu Zhu Zou Ping Wu Yan Source: Jingzhou Daily

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