Zhao Zhi'an: The ensemble of music and art and island culture

Dialogue: Zhao Zhian, Deputy Dean of the School of Music and Recording Art of Communication University of China

"Create the Island of Philharmonic, plan the national music industry demonstration base, and play the ensemble of music and art and island culture." Recently, at the Lecture Hall of the Cultural Tourism Economic Lecture Hall in the experimental area, the Deputy Dean of the School of Music and Recording Art of Communication University of China Zhao Zhi'an clarified the image positioning for Pingtan's "Happy Island of Music and Art".

What are the advantages of Pingtan to create "Music and Art Happy Island"? What is the path? Taking this opportunity, the reporter and Zhao Zhian started a further conversation and exchange.

Reporter: What kind of opportunities and challenges are Pingtan facing the "Music and Art Happy Island"?

Zhao Zhi'an: At present, Pingtan International Tourism Island has developed rapidly. By 2025, it is expected that the number of tourists will exceed 10 million, and the potential of the music consumer market is huge. At the same time, Pingtan has a unique advantage of Taiwan, which is conducive to the formation of the development and exchange of unique cross -strait music industry. Secondly, Pingtan's film and television industry is ready to go, and the integration of the audio and video industry is conducive to the gathering of cultural and creative industries.

Challenge and opportunities coexist.当前，平潭的音乐产业要素聚集与北京、上海、成都等高线城市差距较大，尤其是缺少生产音乐的专业人才；高水平、高质量的音乐活动还未形成常态化态势；音乐园区、 The construction of carriers such as music towns, music parks, and concert venues is in the ascendant, but the industrial ecosystem has not yet been formed; major projects of major internationalization and landmarks still have more room for introduction.

Reporter: How can Pingtan build a national music industry demonstration base? How to follow the path of differentiated development?

Zhao Zhi'an: Don't blindly pursue the "tall" and "entire industry chain". We must organically combine the development trend, national policy orientation and local resource characteristics of the music industry at home and abroad. Development. Combined with the characteristics of Pingtan, the first is that the geographical distance is the closest to Taiwan's island. It can focus on creating a series of music culture IP brands with the theme of cross -strait themes, concerts, and music rankings. Combining the natural resources of Pingtan Island Tourism to create an international music joy island.

Reporter: How can Pingtan build "Happy Island of Music Art" next?

Zhao Zhi'an: Digestion with music to promote the integration of tourists and fans. The integration of music and tourism is conducive to improving the traditional tourism industry and promoting the transformation of landscape tour to leisure vacation. On the one hand, Pingtan's existing tourist group foundation provides a good foundation for the development of music tourism products, which is conducive to music and cultural products such as music performances, concert venues, and music activities. On the other hand, the modern music group is a new group in the era of digital music. It has become the backbone of music consumption. It has stronger consumption willingness to perform music live performances, physical products, and players. At the same time, music enthusiasts often attach importance to education and influence, have certain insights and tastes, and are more consistent with the brand positioning of Pingtan International Tourism Island. By creating a new music tourism product, they can attract the growth point of the fans as the increase in tourists' incremental growth points. Essence

To promote the integration of music and urban aesthetics. Pingtan music industry planning needs to attach importance to the application of music culture symbols in urban space construction. One is the application of music culture elements, including the cultural implications contained in musicians, musical instruments, poetry, songs, etc. It is a combination of sketching, painting, sculpture, sound, etc., and reflects the veritable "music art happy island" style by shaping the intimate Pingtan music and cultural landscape.

In the sound of music, promote the integration of music and communication. With the advantages of cross -strait music culture and complementarity, we will play the role of communication, exchanges, and integration of the music industry. For example, closely cooperate with the music industry platform -based company to create a Pingtan music business card with music programs, music awards, and music ceremony as a carrier to drive the upgrade of cultural tourism and cultural consumption.

To educate people and support the training of music and industrial talents. Encourage the establishment of close cooperation with music related institutions related to first and second -tier cities, internationally renowned institutions, enterprises at home and abroad, and literary and art groups to cultivate various music and industrial talents in various ways; organize and carry out various music professional business training, build development development Platform, create an open environment, support the "double innovation" of music; innovate the cooperation model of music colleges, music companies and social groups, and use public welfare performances, public welfare lectures, famous teachers and other forms to improve the literacy of the masses, cultivate potential music Talent; support internationally renowned musicians to set up studios and workstations in Pingtan.

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