"High -priced Net Red Salt" is just a marketing gimmick, don’t be fooled

Critics Li Changxue

A bottle of 425 grams of Hawaii black salt is priced at 169 yuan, which is more than 50 times more expensive compared to ordinary bags. Recently, the imported salt sold by "Internet celebrities" has broken people's cognition of salt: Himalayan powder salt, Persian blue salt, Hawaii black salt in the United States ... These salt packaging is exquisitely packaged, with the original place of origin as the "selling point", and the price is expensive It's amazing.

The common sense we have established since childhood, salt is a condiment. But today I suddenly saw so many "net red salt", the description of its taste and function, which subverted our previous cognition.

A "Cyprus chip sea salt", saying that it is "crispy in texture and high saturation", which feels like introducing an net red snack; a Persian blue salt, saying that it "has a strong entrance, the taste is clear after the taste is clear, There is also a faint violet aroma ", which feels like introducing a drink or wine ...

It is just a marketing gimmick to describe a "net red salt" to describe snacks or drinking. The only purpose is to create a "tall" consumption illusion for our consumers to increase the price to raise the price. "Net Red Salt" buy home. In fact, even if the "net red salt" is "blowing" the sky is messy, it is not the same as ordinary salt. In terms of nutritional ingredients and value, it is not much different. The core components are sodium, iodine and other elements. Essence

Even if it is wrapped in "tall" packaging such as natural, origin, and minerals, it cannot change its core components and core functions. Salt is salt, it is not health care products, not nutritional products, nor can it be prolonged because of Hawaii, USA.

As a consumer, you should understand the routine of the merchant. He just wipes the ball during marketing and uses the unique origin of "net red salt", scarce source, pure natural pollution, rich minerals and trace elements, etc. to make you mistaken It is believed that "net red salt" is conducive to human health. In fact, it is not the case. We should be bright, do not pay the IQ tax, and give him the opportunity to make money easily.

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