The Cultural Tourism Expo shows the "hard" power of the "soft" strength of Jinan

Just the past weekend, the Cultural Tourism Expo was at the Jinan's own "hot search". Parents followed their children, and there were endless streams. They kept sharing creative hand -made, bright cultural and creative performances, etc. in the circle of friends, attracting more people around them to check in. Under the severe pressure of the epidemic prevention and control situation, a wave of traffic was really created.

The 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference were "out of the circle". On the one hand, it showed the deep cultural heritage of Jinan people and loved culture. On the other hand, it is also the emergence of new ideas, new technologies, and new achievements at the current cultural tourism expo, and countless fans have been sucks. Among them, the Jinan exhibition area has "made the circle" quickly with many wonderful cultural and creative, hand -made products, and non -heritage products; the district and county exhibition halls are hard -hearted and wonderful, and the cultural IP "alternative" out of the circle, allowing people to feel cultural mining of cultural mining Infinite charm.

Circle with "new"

Promote Jinan soft power cultural self -confidence

After years of inheritance, innovation, and "breaking the situation", this year's cultural tourism expo has been continuously upgraded and upgraded, innovation breakthroughs, the two sessions of the Chinese traditional crafts conference are united, and the theme is "Expo China Hand -shared Cultural Brigade Congress". In the year of being held, standing at the height of the construction of a strong cultural country, we shoulder the great mission to promote the creative transformation and innovative development of the excellent traditional culture of China.

This year, Jinan accelerated the improvement of the "ten soft power" and realized the "Top Ten City".

The event was carried out at the same venue of the two venues of the Shandong International Convention and Exhibition Center and the Shandong Handwriting Exhibition Experience Center, and "hand creation" became the biggest highlight. The Shandong International Convention and Exhibition Center has 7 exhibition areas tailor -made for hand -made industries. All kinds of creative hands are made into a huge "research" base, attracting a large number of tourists to come to "baby". The construction of the "Shandong Hand -made" boutique sales, research and development, convention exhibitions, incubation, and research on the construction of "Shandong Hand -made" boutique, which has attracted much attention. Once you were released, there were countless fans.

The Quancheng Road Business District can be described as a lot of money. In this area, it can create a Shandong hand -creation display experience center. It can also show Shandong and Jinan's attention and confidence in boosting culture. Create the circle, the cultural circle fan, keep the innovation, and the new direction. At this conference, Jinan's cultural IP charm was shown, creating a new world of Jinan culture soft power.

Circle with "new"

Leves the deep cultural heritage of Jinan

As a provincial capital, Jinan is increasingly becoming a fashion capital that leads the trend and at the forefront. This change was very well reflected in the Jinan exhibition hall and district and county exhibition halls. The Jinan Exhibition Hall has "made a circle" quickly with many wonderful cultural and creative, hand -made products, and non -heritage products. The golden silk is dotted with gorgeous silk enamel paintings, and Lu embroidery works with embroidery scrolls with hair on the embroidery. The gold and silver are pulled into a fine ancient style jewelry. Mowing

The "Pig Pig's Qi" Kochunquan koi "fish pier" is transformed into cultural and creative ice cream. Daming Lake and Qian Tuquan have been deeply rooted in the hearts of the people, but what should I do if the beautiful scenery can not be played? So, the Daming Lake Ice Cream and the Tun Tunquan Ice Cream were created and made a stunning appearance at the exhibition. Culture, it can be played like this!

The capital of Jinan "celebrities" is a star, but where is the "famous"? During the "epidemic" period, the "Jinan Anti -Epidemic Tuan" was popular on the entire network. At the exhibition, with the World Expo Animation of the "Anti -Epidemic Group", the series of theme screens, keychain, mobile phone cases, group fan and other exhibits exhibited exhibitions, attracting a large number of tourists to stop.

In addition, the classic cultural and creative series of Jinan image IP -the "Jinan Er'an" series and the "Train Come to Commercial Port" series are also exhibited at the expo. China's first urban famous font "Jinan You'an", "Jinan Yi'an" and a variety of Jinan city image logo (logo) and urban mascot IP image not only evoke the memories of the old Jinan people, but also inspire to the time to the old Jinan people. Jinan, the strong interest of people who care about Jinan.

Through a unique hand -made and cultural and creative products, let the country and the world understand Jinan and Jinan more profound, more comprehensive, and more detailed. This is the "hard burden" displayed by cultural soft power.

Circle with "new"

Highlighting Jinan's "confidence" for culture

Combining traditional handmade mud films with digital modeling and 3D printing, what kind of sparks will collide? At the exhibition, Guo Chao is in the same way. , Community communication, Internet+online operations and other new methods, promote the successful "breaking circle" of Jinan hand -organized hand.

At the same time, we can deeply feel the powerful potential energy of the national cultural digital strategy. The green mountains and green waters turn around at the fingertips, and the "Thousands of Miles and Rivers and Mountains" move, only this green green with you; "Qingyu Years" mobile game, dreaming back to Datang, "exploring puzzle solving" and "ancient and modern collision" to achieve time crossing, experience experience, experience Feelings. Jinan focuses on the introduction of head enterprises and high -quality projects in the field of cultural digital, and brings together a number of cultural figures and intelligent equipment for cultural tourism.

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