Good product Shandong 丨 Qingdao Jinhua brand cultivation lecture hall

On August 4, 2022, Qingdao Brand Day -Qingdao Jinhua Brand Cultivation Lecture Hall opened in Qingdao Daily's Guanhai News Broadcasting Room. The first lecture hall was lectured by Xia Zhenhua, the director of the Promotion Office of the Promotion Office of Qingdao University Intellectual Property Research Institute of Intellectual Property Rights, and Xia Zhenhua. Guanhai News conducted live broadcast, 65,000 people participated online.

This event is one of the important sectors of the 2022 "Qingdao Brand Day" series of activities. It is co -sponsored by Qingdao Industry and Information Technology Bureau, Qingdao Development and Reform Commission, and Qingdao Agricultural and Rural Bureau. The purpose of the second event is to further improve the brand awareness of the new generation of "Qingdao Jinhua" to cultivate corporate brand, help enterprises establish a correct brand view, and enhance corporate brand cultivation management capabilities and performance.

From the rise and development of Qingdao's "trademark capital" and "brand capital", Yu Zhenghe introduces Qingdao brand day, Qingdao's geographical signs and well -known trademarks in Qingdao. Title, detailed explanations of intellectual property protection ideas, modification of trademark law, and its punitive compensation system and trademark protection (brand creation) system, and list the issues that should be paid attention to in the protection of trademark protection. Xia Zhenhua focused on the "Introduction to Enterprise Brands". The course from what is the relationship between the brand, brand and marketing, the relationship between brand and corporate strategy, the role and use of the brand, consumer decision -making, brand development strategy, and the joint force of Qingdao urban brand matrix seven Explain in this regard.

The wonderful explanation of the two speakers was to open up their horizons, and participants in each enterprise have expressed their benefits. Wang Wei, director of the Promotion Department of Hailiya Group Enterprise, said that this lecture hall has deepened our awareness of the brand from different dimensions. 2C, the transformation from the domestic market to the international market brand has good guidance and reference significance. The relevant person in charge of Qingdao Bank said that this lecture hall activity deepened its own understanding of brand cultivation, and had a good role in promoting the long -term development of corporate brands. "s help.

In 2021, a new generation of "Qingdao Golden Flower" cultivation ceremony was held simultaneously. Wu Shisen, a second -level investigator of the Science and Technology Division of the Qingdao Industry and Information Technology Bureau, Lu Yuanyuan, deputy director of the service industry department of the Qingdao Development and Reform Commission, and Liu Lianguo, a second -level investigator of the Rural Industry Development Office of the Qingdao Agricultural and Rural Bureau "Qingdao Golden Flower" cultivation enterprise licenses.

(Qingdao Daily/Guanhai Journalist Qiao Wenjing/Wen Fan Rong/Picture)

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