Can you accept advertising, scalper hype, hiring in line, can you accept the marketing method of tea face?

Author:China Urban News Time:2022.09.19

Recently, the English translation "Sexytea" of Chayue Yueye's store has caused huge controversy. Tea Yanyue responded to the matter, stating that it decided to withdraw the SEXYTEA logo, which recently opened the new store, and no longer use the English name in the later new store. After determining the new name, it will also be gradually selected for the English signs of Tea Yan's existing stores.

In fact, Tea Yanyue has repeatedly accused of being "inappropriate for advertising, disrespectful to women", which has caused a lot of vomiting.

As early as February 2021, some netizens said that Tea Yanyue color labeled "There are many beautiful women who buy milk tea. If you happen to know one, you can whisper to our little friends, I picked up a basket." This sentence Speaking of materialized women.

There are other marketing content such as "I Want", "Real Masaki" packaging, and tea bag brewing guidelines such as "Officials and Man", such as "Officials and Man," such as "Officials and Man", which are suspected of insulting women.

In the past two years, Tea Yanyue has accelerated the expansion of the store, and has become more and more bold in marketing methods. Regardless of the controversy caused by several slogans, or the opening of the new store was questioned "hungry marketing", public opinion went towards the time being, tea Yanyue color has gained a large wave of traffic after the incident.

But are these traffic the positive value of the brand? Many netizens have expressed unacceptable this "marketing method". As a tea brand with a lot of praise, it is the biggest marketing for continuous maintenance of products. What do you think for this?

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