"Consumerism Trap" -As as long as I have a lot of pressure, I will buy things crazy?

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If a person's body is sick, you can take medicine for treatment, but how can you treat it if you are unhappy? With the development of society and economy, whether it is the elite white -collar workers in large cities, or people working and living in small counties, they face different pressures. Stress is a state of stress that obviously cause people's mental discomfort and emotional tension. In order to cope with the pressure, we saw that everyone also had all kinds of "soil remedies", such as a trip that said, sweating on the sports field, enjoying food, watching movies, buying and buying crazy, buying and buying crazy. and many more. Of course, trapped in time and space restrictions, more and more people choose to relieve stress on shopping or online shopping.

In daily life, maybe you also have the following behavior:

After working for a day in front of the computer screen, my headache and brain swelling and lethargic. At this time, I couldn't help clicking on the icon of the mobile phone shopping app. The single snacks or a long -lasting clothes worked. Come back again;

Since becoming a housewife, there are incomplete housework every day, incomplete operation, and the trivial of your family has made you exhausted. So you have a girlfriend to go to the mall to fight, and all the fatigue and complaints have disappeared in an instant.

You who have just lost your love in your heart, you can't digest a low emotions for a while, and hope that you will come out of the shadow of love early, so go out and vowed to find the happiness you lost in the love field in the mall.

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I have been so hard, why not spend some money to make myself happy? Therefore, as a self -reward, shopping can offset the inner negative emotions to eliminate stress, not only successfully shifting the fatigue of the body, but also as a compensation for deprivation of time and energy, bringing instant pleasure and satisfaction. However, after the short -term release of oversized or impulsive consumption, there are more and more problems, such as shopping addiction.

So why is there a phenomenon of shopping addiction?

First of all, the formation of the habit of shopping, and psychological operating conditions cannot be removed.

The pressure causes the mood to be bad. Buying things allows you to get rid of negative emotions. Over time, as long as you are unhappy, you must start buying things, forming a stimulus response of "stress -buy and buy". Eventually entering unconscious operating conditions reflected. The famous psychologist Skinson did an experiment: the mouse was locked in a box. There is a pressure rod in the box. When you touch this press, the food will fall. At the beginning, the mouse explored in the box, until I accidentally operated, encountered a rod and obtained food. After many times, the mouse learned this rule: Press the pole if you want food.

It is also the reason to use shopping to relieve stress. Occasionally, a shopping experience found that "buying and buying" can release the pressure. After many times, operating conditions reflected. Once I feel stress, I unconsciously want to consume. Over time, it has become a subconscious habit.

But then again, why can buy things that make us feel happy? This has to talk about the reward mechanism in our brain. In the 1950s, James Olz and Peter Milner of McGir University in Canada burst into whatever the leather area of ​​several mice was connected with a small pedal. The mouse presses the pedal, and the connected neurons will be activated by a weak electric shock. Olz and Milner were surprised to find that their mice ranked this activity in front of all the activities, so that they did not eat or drink, and pressed 700 pedals a day. The rewarding circuit of the brain was found in this way: the activation of certain neurons in the brain is a reward, and the intensity is even higher than a meal in front of the hungry people. This is because the "rewarding circuit" works.

The irrational consumption behavior is to become a crazy "chop party", rationally telling ourselves to be in a hurry, but the action cannot be controlled, because in our minds, there is also something called "rewarding". Under normal circumstances, the innate rewarding circuit helps to survive. For example, after you finish some things, it will reward you and release some chemicals in the brain, such as dopamine, and then oxytocin. The excitement during shopping releases high -level dopamine by triggering the reward pathway, and dopamine will create a new neural circuit. This pathway is mainly to guide people to continue to trigger dopamine release.

After repeating this behavior, the nerve circuit in the brain will become thicker and want to get more stimulus pleasure. Over time, the release of a long time of chemicals will cause other parts of the brain to change. Essence Shopping addiction is a typical bad behavior. It has evolved from simple shopping to relieve stress to uncomfortable. In order to make yourself happy, you can buy and buy crazy.

However, another cause of shopping addiction may be due to compensation. When desire cannot be satisfied in time, there is pressure, and there is a sense of restricted everywhere, and consumption can bring the service of others to bring emotional satisfaction; especially for the external environment, there is no sense of control, and there is no power for reality. , But as long as you have money, you can buy whatever you want. There is a sense of satisfaction of self -value realization, which is also a kind of insufficiency of real life, such as filling in childhood poverty or rejection by shopping. This deprived self -compensation compensates for their psychological loss by gaining or enjoying it in materially, so it is also the cause of unreasonable shopping. In addition to consumers themselves, the market will also use people's various psychological formulation marketing strategies to create time pressure to promote consumption, sell anxiety, combined discounts and other methods to empty your pockets. It's no stranger, I won't go into details one by one.

In summary, since buying and buying is not a perfect decompression, we should adopt other healthier and money -saving methods, such as:

1. Entering the sports field and gym, research shows that exercise can effectively relieve stress and promote mental health;

2. Dynamic attention, cultivate a variety of hobbies, such as musical instruments, painting, etc.;

3. Find the right way of venting, ask friends to chat, listen to music, and conduct some entertainment activities, such as eating a meal, watching a movie, etc.;

4. Ensure sufficient sleep, good sleep is conducive to maintaining a good mental state.

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Save dry wallets and souls, start with rational consumption!

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Edited by the popularization of popular science China

Content comes from: Chinese Psychological Society Psychology Popularization Working Committee

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