National Day tour, "post -90s" like to come here to play!

Author:Hunan Daily Time:2022.09.19

As the "Eleventh" approaches, tourism travel has also entered the peak of the booking. Today, the reporter learned from major travel platforms that although some cities in China are affected by the epidemic, leisure vacations and deep travel around the city are still just needed for people's holiday life. In the list of travel cities recommended by netizens, Changsha ranked first in the National Day holiday.

Data show that due to the uncertainty caused by the epidemic, local tourism, surrounding tourism and short -distance travel in the province are still the mainstream of travel during the National Day holiday this year, and the age of tourists is younger. In particular, the reservation of rural tourism has entered the "fast lane", and the rural tour order during the National Day this year has increased significantly last year.

Booking

The main population is between 25 and 30 years old

According to Ctrip released the "National Day Forecast Report 2022", starting from the Mid -Autumn Festival, National Day Tourism has entered a stable growth stage, and the average daily order growth rate exceeds 30%. From the perspective of the current product reservation trend, the National Day tourism reservation in half a month in advance is still mainly long -term tourism, and the surrounding local reservations have also entered the heating stage.

Recently, the epidemic in the Yangtze River Delta has stabilized, which has quickly released the travel needs of the Yangtze River Delta urban agglomeration. From the perspective of the current National Day tourism booking area, after the Mid -Autumn Festival, the Yangtze River Delta leads the National Day tourism market again. The report shows that the Yangtze River Delta region has increased by more than 90%from the previous week in the past week, far higher than the growth rate of the broader market. Among them, the order of products traveling to Hunan during the National Day in the past week increased by 107%from the previous week.

Interestingly, the team tour products of the National Day Golden Week are mainly concentrated in the age of 25 to 30. According to Ctrip data, among the current national celebration team travel products, the 6-8-day group orders account for 77%of the total orders for the group. Among them, the age of people to travel to Hunan is distributed by 39%of the "post -90s", 20%of the "post -80s", and 15%of "post -00s".

In addition, in the Tongcheng Travel Movement to launch a favorite travel city activity recommended by netizens, as of September 15, Changsha ranked the top of the city list. Foods such as tea Yan Yue color, stinky tofu, and well -known scenic spots such as Yuelu Mountain and Orange Island have become the main reason for users to recommend Changsha.

trend

Local tour, surrounding tour and inside province are still the mainstream

"There are ten days before the National Day Golden Week, but according to the increase in order, the next time will be based on local surrounding tourist categories." Fang Zeqian, an analyst of the Ctrip Research Institute, said that the number of domestic tourists in the Mid -Autumn Festival this year will present Decreased trend, the travel needs accumulated by consumers have not dissipated. As the last long vacation in 2022, the tourism popularity of the 11th Golden Week is expected to become the second wave of peaks after the summer. "Affected by the uncertainty of the epidemic, short -range high -frequency, surrounding depth tour, and quality tour are still trend. High -end hotels and rural tourism are expected to maintain a significant growth, and tourists are younger."

(Changsha Huangxing South Road Pedestrian Street, the flow of people is like weaving. (Data map) All media reporter Guo Wenwen)

Tongcheng travel data also shows that due to the uncertainty caused by the epidemic, local travel, surrounding tourism and short -distance travel in the province are still the mainstream of holiday travel. It is predicted that the "Eleventh" holiday domestic scenic spots, hotels, and homestays will usher in a large number of passengers.

Parent -child tourism, rural tourism, red tourism, leisure outdoor and self -driving tour are the hottest themes of "Eleventh" this year. Tongcheng travel data shows that in the past week, "parent -child travel" related search popularity has risen by 69%. The theme parks, animal and plant gardens, exhibition halls, etc. that are suitable for parent -child play constituted a popular scenic area of the "Eleventh" holiday. Hot red tourist attractions such as Hunan Martyrs Park have also received more attention from tourists.

Affected by the epidemic, the reservation cycle of holiday tourism products is getting shorter and shorter. Unlike many short -term products, the reservation of the National Day rural tour has entered the "fast track". According to the Ctrip report, as of September 15, the number of orders for rural tourism products in the National Day Golden Week increased by 36%year -on -year; the proportion of rural tourism orders increased by 6 percentage points year -on -year. Among them, Hunan's rural tour order during this year's National Day increased by 76%year -on -year.

Travel

Many route air ticket prices have soared to full price

It is worth mentioning that with the increase of travel bookings, the average domestic route paying price during the "Eleventh" period has increased significantly. According to the data of where to go to the platform, since September, the average payment price has been increasing during the 11th period. The average payment price on September 15 was three times a week ago. To full price. On the whereabouts of where to go, the average payment price of domestic routes during the "Eleventh" period has increased significantly. The reservation volume has doubled since the Mid -Autumn Festival. The discounts of air tickets from September 28 to 30 have decreased significantly. Card ticket prices are close to the full price.

The same journey data also shows that as of September 15, the average price of the "Eleventh" holiday air tickets exceeded 700 yuan, an increase of nearly 40 % over the autumn holiday. Zhang Mingyang, a senior researcher at the Tongcheng Research Institute, introduced that compared with the Mid -Autumn Festival, the "Eleventh" holiday period and the average radius of tourists are longer. Students and migrant workers who visit relatives on a long distance will also choose to return to their hometowns in the long holiday and book air tickets in advance. Essence

It should be noted that in accordance with the provisions of the joint control mechanism of the State Council, from September 10th to October 31st, passengers need to hold 48 hours of nucleic acid negative proof in entering the station. Therefore Delayed the itinerary.

Source | Sanxiang Metropolis Daily · New Hunan Client