"Net Red Salt" Hundreds of yuan "noble" marketing story may be behind false publicity

Cover Journalist Zhu Ning

Since the "killer assassins" have appeared in ice cream and stationery, our most commonly used seasonings have also ushered in the "Assassin's Age". Recently, various "net celebrities" imported salt broke people's awareness of salt.

"Hawaii red salt, the most high -quality red Araja clay is extracted from the veins between the lava layer. The clay is pure and refined, and combined with the white sea salt of Hawaii to form a bright red, rich mineral -containing substance Salt."

"French gray salt comes from the Celtics of France, with high water content, moist and crispy, rich in minerals." In the introduction of merchants, these salt seems to be a treasure given to the world to get the world. It is extremely difficult to obtain. The identity is extremely noble, and of course the price is also worthy of a professional and beautiful description in the above document.

Sports dealers are super sales

Online stores are hundreds of yuan a pound

"The volcanic lava produced in Hawaii is mixed with the evaporation of the seawater collected from the Pacific Sea. It contains activated carbon. It has a soft caramel taste and low water content. It is rich in trace elements." Later, a name name of Caravel Gourmet sold 148 yuan in 113 grams of black salt in Hawaii in the United States, and the single gram exceeded one dollar. You know, most of our daily purchase salt, most of which are only sold for 2 yuan-5 per 500 grams. Yuan.

There are red salt outside the black salt. On a platform, a Hawaiian red salt, Himalayan rose salt, purple -Roland pure white sea salt, etc., compared to black salt copywriting. Between 200 yuan and 300 yuan, the reporter noticed that whether it is Hawaii black salt, Himalayan rose salt, etc., they are mainly "selling points" with nature and origin, emphasizing the characteristics of special minerals.

Although this "net red salt" quietly became popular on the Internet, it was rare in the superiority of the physical business. On September 19, the reporter visited several business supermarkets and overseas shopping supermarkets, but did not see such commodity sales. Most of the consumption of 500 grams of salt was within 20 yuan, although there were some "fruits and vegetables" and "deep sea". Waiting for prefixes, but the price does not exceed 50 yuan.

For the sale of "Internet Red Salt", some supermarkets told reporters that this kind of western restaurant in net red salt may be purchased from specific channels, but the price will not be so outrageous. It is worth mentioning that these colorful sea salt is mostly used for food embellishment, but the price is 150 times or even higher in the domestic ordinary iodine refined salt. Therefore, some netizens believe that "net red salt" is an IQ tax.

Eating salt intake is not reliable

"Net Red Salt" is suspected of false propaganda

According to information, there are three main types of edible salt in my country: sea salt, lake salt, and mineral salt. The sources of salt are different, and there is no big difference in nutritional ingredients and values. It can be said that all edible salt is "natural" rather than artificial synthesis. According to the "nutritional composition table", these three are: sodium -containing; sodium -containing, iodine; sodium, iodine, and potassium.

Some experts point out that if the salt is not added to the normally, the trace elements in the salt can be ignored. There are few.

From this point of view, the use of murrants, Chinese but not true, and exaggerated advertising and sales products, gorgeously put on gorgeous coats such as "noble origin" and "rich minerals", which are tens of times or hundreds of times of ordinary salt, hundreds of times, hundreds of times, hundreds of times, hundreds of times, hundreds of times, There are also false propaganda when huge profits.

In this regard, the reporter interviewed Lawyer Guo Pengjian, a high -law firm, and believed that false propaganda refers to the use of advertising or other methods in business activities to make false information that does not match the actual content of goods or services, resulting in customers or consumers. Misunderstanding.

In this case, the operators are not much different from the nutritional content of "net red salt" and edible salt, but the price has increased dozens of times. After misunderstandings, the regulatory authorities can conduct administrative penalties for investigating and punishing, ordering rectification, fines, and revoking business licenses.

At the same time, if the false propaganda and consumer errors have a legal cause and effect, so that consumers to buy unqualified goods in violation of the true meaning constitute a fraud.

- END -