The Ministry of Culture and Tourism issued a notice of strict investigation of the "attraction" problem

The Ministry of Culture and Tourism issued a notice of strict investigation of the "attraction" problem

Expert suggestion: "Turn to right" in accordance with the law in accordance with the law in accordance with the law

In recent years, some places have not permitted the "attractions" without relevant departments, and illegally provided tourists with tourists and carried out tourism business activities in violation of regulations. The people reported strongly.

The Ministry of Culture and Tourism have recently issued a notice that it requires special rectification work in private setting up the "attraction" of private settlement.

Why does it exist privately? How to rectify the "attractions" in private according to law? Focusing on these issues, the reporter of the "rule of law" recently interviewed Zhi Zhenfeng, a researcher at the Institute of Law of the Chinese Academy of Social Sciences, and Ma Lihong, deputy director of the Beijing Lawyers Association Cultural and Tourism Professional Committee, and senior partner of Beijing Dehe Heng Law Firm.

dialogue

Reporter: What do you think is the reason for the special rectification work of the Ministry of Culture and Tourism to carry out the special rectification work of the "attraction"?

Zhizhenfeng: According to the provisions of the tourism law, the tourism development plan should include the overall requirements and development goals of the tourism industry, the requirements and measures of tourism resources protection and utilization. Private "attractions" do not consider land use planning, urban and rural planning and ecological environmental protection planning, and may not meet the requirements of resources, ecological protection and cultural relics, etc., especially to build tourism facilities, receive many tourists, provide tourism services, and may even destroy it. Resources, ecological protection and cultural relics, violation of laws and regulations such as tourism law and environmental protection laws.

At the same time, the necessary tourism supporting services and auxiliary facilities, the necessary safety facilities and systems, the necessary environmental protection facilities and ecological protection measures should be charged after the approval of the price department, which can be charged. Standardized tourism market order. The "attraction" in private may not have these conditions for regular scenic spots, or disputes caused by irregular tourism services provided, or due to defects in tourism safety facilities, tourists have experienced personal injury incidents, destroying the order of my country's tourism market.

The Ministry of Culture and Tourism have therefore issued a special rectification work plan for private setting up the "attraction" to further standardize the order of the tourism market, protect the ecological environment, and safeguard the rights of tourists.

Reporter: Why is the phenomenon of "attractions" in private now?

Ma Lihong: First, the market is profitable. my country has a rich tourism resources and a large population. With the continuous improvement of the living standards of the people and the booming tourism industry, some people have made fast money to make benefits through private setting up "attractions". The second is that the number of attractions is insufficient. People are full of people during the peak season. The price of tickets is high. The price of attractions and surrounding accommodation will also soar, which will not only reduce the comfort of tourism, but also increase the travel cost of consumers. Third, the existing attractions fail to meet the needs of consumption upgrades, the homogeneity of each attraction is serious, the lack of innovation in tourism projects, poor tourism experience, and lack of attraction to senior tourists.

Zhizhenfeng: The existence of the "scenic spot" in private is related to the excessive number of existing scenic spots, the high price of the scenic spot, and the difficulty of the scenic area services to meet the needs of tourism. Especially in recent years, with the improvement of people's living standards, the people are increasingly pursuing a diversified and personalized tourism experience, such as freely watching the scenery on the road and watching the stars in the wild at night, but the existing scenic spots are difficult to serve the service in the wild, but the existing scenic spots services are difficult to service. Meet this travel needs.

Tourism authorities and relevant departments have insufficient supervision and management of tourism market, and have not conducted timely and effective investigation and punishment of these private "attractions".

In addition, according to the tourism law, my country's tourism industry is defined as tourism, and the development of tourism industry should follow the principles of unified social, economic and ecological benefits. The state encourages various market entities to make reasonable use of tourism resources in accordance with the premise of effectively protecting tourism resources. Tour places using public resources construction should reflect the nature of public welfare. However, in tourism practice, the tourism industry is more manifested as a tourism industry, which deviates from the original "career" attributes of the tourism industry, and its publicity and public welfare are greatly limited. As a result, the industrialization of tourism is industrialized. In some places, the Great River Mountain Circle, which should have been open to public welfare, into a tourist scenic spot. The price of scenic spots is too high and the scenic spots are not good.

Reporter: The popularity of privately setting up "attractions" is also related to the promotion of online social media. How can we look at the promotion and promotion of online travel platforms?

Ma Lihong: In the Internet era, advertising promotion and propaganda through the Internet has become the norm. Some tourists obtain various information through the convenience, instantability, and diversity of the Internet, and these advertising information will indirectly affect tourists' behavior choices. Although the platform is not the publisher of the advertising information, it also responds to the "prudent review obligations". This review obligation is between a complete form of review and substantial review. The platform reviews advertisements in accordance with the standards of professionals rather than Putong.

Simply put, the platform's review obligations mainly include: inspection of relevant information, such as the identity document of the information publisher, effective contact information, etc.; Compliant review of the content of the advertising information, if the information published is violated the law, administrative administration, administrative administration, administration, Regulations, violations of public order, good customs, and infringement of intellectual property rights of others; the platform should be investigated and verified in a timely manner for the false information of the complaints and reports, and it should be deleted if necessary.

Reporter: How to control the "attraction" problem from the root?

Zhizhenfeng: Tourism should be regarded as a real cause, not just narrowing into the tourism industry. In some places, we must not move the development and construction into a charging for the development of the Great River and Mountains. This should not be the whole of the development of the tourism industry. The public attributes and public welfare attributes of the tourism industry should be reflected. From continuously meeting the people's needs for a better life, continuously improve the tourism infrastructure and public services, attract tourists from all over the world to enjoy the great mountains and mountains of the motherland, experience the cultural customs of different places, increase experience and growth, and also need to emphasize the public attributes of tourism And public welfare attributes, not consumer travel products and services. Therefore, more localities need to provide more tourism services and tour facilities to attract more tourists to visit and meet the diversified and personalized needs of tourism.

It is necessary to carry out the special rectification work of the "attraction" of private settlements, but the special rectification work cannot be "one -size -fits -all", let alone the "attraction" of private settings, but should be classified. For some facilities and services, a private "attraction" (including online celebrities), such as meeting the conditions of ecological protection and safety facilities, planning and environmental assessment, and the development and construction of legal procedures will become regular scenic spots. For some private "scenic spots" that do not meet the requirements of regular scenic spots, such as those who cannot meet the basic safety needs and damage the ecology, they are severely banned in accordance with the law, and the responsible persons are held in accordance with the law.

Local governments should calculate the "big and small accounts" in the development of tourism. Buying tickets in the area built in the area can drive the economy, but this is actually a "small account." While developing the tourism industry, it should also attract more tourists from the country and even the world through good infrastructure and high -level public services. Tourism as a public undertakings and public services, it may have a greater role in stimulating the local economy, promoting the diversity of social and cultural, and meeting the spiritual civilization of the people. Moreover, the attractiveness of talents will also be enhanced, which is more conducive to recruiting talents and providing richer "first resources" for local development. This is the "big account".

Ma Lihong: Based on the "Special Rectification Work Plan for the Site of Private Establishment" issued by the Ministry of Culture and Tourism, while strict law enforcement and punishment for private "attractions", it is also necessary to establish a long -term mechanism.

In fact, the problem of "attractions" in private is frequent, and it is difficult to manage the supervision of governance. Generally, when the scenic spots are approved by the relevant departments, they may involve multiple departments such as housing construction, ecological environment, cultural tourism, industrial and commercial administration, and urban management law enforcement. The relevant procedures are cumbersome and complicated, and even the departments will be set up in front. If the efficiency of supervision and governance is to be improved, as mentioned in the "Plan", the cultural and tourism administrative departments and cultural market comprehensive law enforcement agencies need to jointly implement law enforcement responsibilities with relevant departments such as natural resources, ecological environment, and market supervision. Relevant departments can adopt the "joint meeting" system. Each department uniformly understand, joint office, and joint law enforcement, seamlessly connecting each link to achieve good governance effects.

Considering the continuous improvement of tourism experience requirements for consumers, it is recommended to improve the service capabilities of existing tourist attractions and develop more high -quality tourism resources to meet the needs of the market.

The cultural and tourism departments in various places can excavate some outdoor tourism resources, neither excessive development, maintaining its original ecological characteristics, but also to guide and safe protection measures to meet the personalized needs of outdoor tourists. (Reporter Chen Lei)

(Chen Lei)

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