Central media watched Shandong 丨 "People's Daily" followed Texas: Ruibao Sports Bicycle orders doubled year -on -year

Qilu.com · Lightning News, September 19th, published on September 19, "People's Daily", based on the title of "Cycling Movement Become a New Dead of Urban" to explore the reason why the sports bicycle market has been purchased and sold. The article mentioned that this year, the amount of sports bicycles received by Ruibao Composite Materials Co., Ltd., a bicycle manufacturer in Shandong Texas this year, doubled year -on -year. Among them, enterprise independent brands have achieved more than 200%of the growth. The original text is as follows:

The autumn is high, it is a good time for outdoor cycling.

Explore the alleys and alleys in depth, travel around the suburbs of friends, or have a gourmet journey ... In many cities, more and more people choose to travel by bike and enjoy leisure time leisurely. The popularity of urban cycling is further heating and fermentation, and it is difficult to find a car bicycle. According to data from the China Bicycle Sports Association, my country has participated in nearly 10 million people.

What is the charm of many enthusiasts, what is the charm of cycling campaign? The ride sports market is hot, how will related industries benefit? What measures can be taken to improve the urban riding environment? Our reporter visited Beijing's cycling enthusiasts, industry practitioners, and sports promoters.

Meeting the demand for fitness and enriching residents' lives

The sky was slightly bright, and the city was not awake. Helmets, gloves, cycling clothes ... Li Siying, who lives in Shijingshan, Beijing, has been dressed neatly and kicked his own car. The destination is the Ringtai Temple in Mentougou. When the vehicles and pedestrians on the street gradually increased, Li Siying had returned home with sweat. "This route is more than 60 kilometers back and forth. There are few people in the morning, and I have rode several times."

Li Siying is an outdoor sports enthusiast. It has been running the marathon for more than 8 years and the fastest can enter 3 and a half hours, but the entry -level riding sports field is only one year. She introduced to reporters that the riding route to Jiutai Temple was "climbing high and small, and the road environment was good", which was very popular among the novice riding in Beijing.

Conditioning ride is derived from runners recommended. "I tried to ride a highway bicycle, which is completely different from ordinary bicycles. I especially enjoy the process of climbing and energy." Li Siying said. Selecting a car, buying a car, and learning a car, her riding road opened there. "At this time last year, the popular models were already very tight."

Although it is still a novice, Li Siying has touched the mainstream cycling line between riders: "New Steel Bridge in the city, 'Sanshan Five Garden' and Chang'an Street, Monetar Wang Road and Miaofeng Mountain, Yanqing Dazhuang Kexiang and Miyun Reservoir are all popular riding places. "With the cycling movement, Li Siying's activity area expanded a lot. He saw different scenery and met new friends. "".

Unlike Li Siying, Han Lin, 65 years old, has been riding for more than 10 years. For him, cycling often associates with food: "Pour on the car, go to the door to eat early, buy some bean juice on Niujie, go Buy some Lantern Festival over the Temple of Heaven, just go and go. "

Cycling not only exercise the body, but also "added value" is also very diverse. Different people have different fun from them. Zhao Qian, the person in charge of the propaganda of a cycling club, said that the cycling movement also meets the social needs of many young people. According to reports, since this year, the club has organized cycling activities every weekend, with an average of more than 20 people participating each time. A popular online social platform has launched the "Cycling Friendship Program", and many young cities have shared their cycling life on the platform.

Why is the riding movement particularly popular in recent years? According to the staff of the China Bicycle Sports Association, the reasons for the formation of "bicycle heat" are many aspects. In addition to the charm of the sports itself, it also includes the steady social and economic level, the public health awareness gradually improves, the competitive sports and amateur events Drive leadership and other factors.

Activate the consumer market to drive industrial upgrading

In the autumn evening, the breeze sent a cool burst. At the entrance of a sports bicycle shop in Dishengmen, Beijing, several girls in ride clothes were at the small table and prepared for dining. The area of ​​the pavement is not large, but there will be several customers who come to work in a while, some people watch the car, and there are also changing accessories and maintenance for the car.

With his hand, Ji Hua, the owner of the shop, told reporters that he is a retired bicycle athlete and participated in the National Games competition. While opening this store, a cycling club also set up a customer who serves a car here. Essence "Those who eat are all my trainees. September 17th is the" World Cycling Day ". We went out of the far door in a special bike. I just returned." Ji Hua said.

Speaking of the small shop business, Ji Hua's face was full of smiles. According to reports, the business has been in good business for 9 years. The sales are the most popular this year. "As long as the vehicle size is suitable and the color likes, many customers will decisively place an order." This year, Ji Hua sold a total of more than 200 vehicles, and the number has exceeded the whole year of last year. "The club is also getting better and better. This year, more than 100 people have been added, most of which are between 26 and 35 years old."

Ji Hua is more concerned about picking up goods than sales. In a bicycle brand specialty store in Chaoyang District, Beijing, only two road bicycles are placed in the large shop. The person in charge of the specialty store introduced that the current highway bicycle is "difficult to find", and it takes a few months to buy popular models. "Affected by the global epidemic, many foreign brand bicycles and key components cannot keep up, and it is difficult to meet the surge in consumer demand in time." As a result, the sports bicycle rental market is also quite hot. During the holidays Book more than a week.

The market expands rapidly, driving industrial upgrading. Multiple domestic sports bicycle brands and related component suppliers have taken advantage of the momentum, performing brightly. This year, the amount of sports bicycles received by Ruibao Composite Materials Co., Ltd. in Texas, Shandong, has doubled year -on -year. Among them, enterprise independent brands have achieved more than 200%of the growth. According to Wang Chunqing, the person in charge of the enterprise, the design of the domestic brand sports bicycle is more in line with the Chinese body shape, and the production process is also accelerating and improved, and it is recognized by more and more consumers. "At the end of September, a new factory we built began to put into operation, and we looked forward to double production capacity next year." Wang Chunqing said.

How do domestic brands deal with fiery market? Wang Yuxiong, director of the Sports Economy Research Center of the Central University of Finance and Economics, suggested that domestic brand car companies should seize opportunities, clarify their own positioning, judge market trends, while maintaining cost advantages and channel advantages, maintain scientific research investment, overcome key parts such as bicycle transmission and other key components The manufacturing technology is difficult, and the high -end market has gradually enhanced the brand value.

Deeper into urban space integration into daily life

At the intersection of Beijing Yueyan North Bridge, pedestrians flowing from vehicles endlessly. In addition to the conventional traffic lights, there are also two eye -catching riding electronic indicator screens. As the left -turn indicator screen changes from red to green, many riders pass to the left without waiting for two red and green lights to cross the road.

Riding on the street is more convenient and safer. For such a design, there is an appreciation of more than 20 years of riding campaign. He believes that it reflects the optimization and improvement of the urban riding environment. According to data from the Beijing Municipal Communications Commission, since 2021, a bicycle's "one left" intersection has set up a total of 74 places in the city.

It is understood that "one -left turn" is part of the construction of the Beijing Slow System. The slow -moving system also includes the construction of bicycle -specific roads, planting sidewalk trees, increasing green shade coverage, and providing post -station services for cycling. It not only facilitates commutes, but also serves leisure and fitness. Nai Liang said that with a little attention, there are still many details of the improvement of the city's riding environment. "The bicycle lanes have widen and the riding logo is clearer. Many bicycle lanes are also installed with reflective lighting devices to facilitate night cycling."

Improve the urban riding environment is also the changes in cultural construction and concept. This year, Beijing proposed the slogan "Bicycle Return to the City" and will build 21 "Walking Beijing" cultural tourism cycling lines during the year to further encourage citizens to exercise their bodies and explore the beauty of the city through cycling. Many cycling enthusiasts have reported that cities are also more and more friendly to cycling enthusiasts. Many restaurants and cafes allow customers to travel to the store for consumption, as well as entertainment or catering venues specifically providing services for cycling enthusiasts.

Little details contain strong care. There are also many riding enthusiasts suggest that urban public transportation can launch more measures to facilitate cycling enthusiasts to travel across regions. Feng Baozhong, vice chairman of the China Bicycle Sports Association, suggested that the enthusiasm of cycling is taken care of, and the city must continue to improve its efforts in humanized construction. More powerful guarantee. "