Extremely review | "Five Diamond Hotel" is the guise of fishmark mixed beads

Xu Hanxiong, a polar news commentator

"Originally I wanted to book a better hotel, so I chose a five -star hotel on a certain OTA platform (online travel platform). When I saw a suitable price, I booked it. But after I got it, I found that the environment of the hotel was poor. I knew it was the 'five -diamond hotel' by the platform itself, not a five -star hotel. The platform confused its "five -diamond hotel" with five -star hotels, which is really invincible! "Recently, Shanghai consumers Ms. Wang said in her recent booking experience. (According to the Workers' Daily on September 19)

Complaint about the five -diamond -level hotel online

According to reports, some OTA platforms will marked the words "five -diamond hotels" and "golden diamond hotels" such as "five -diamond hotels" and "Golden Diamond Hotel", which gives people a high -quality feeling to attract consumers to book. But some consumers were disappointed after booking the so -called "five -diamond hotel".

It is reported that five -star hotels are evaluated by the National Tourist Star Hotel Evaluation Committee, and the standards for assessment are very strict, with 84 hard indicators. The four -star hotel is evaluated by the Provincial Tourist Star Hotel Evaluation Committee. Samsung Hotel and below are evaluated by the Municipal Tourist Star Hotel Evaluation Committee.

How is the OTA platform's diamond -level hotel evaluated? It is said that it was evaluated by the hotel industry. A certain OTA platform has responded that at present, there are more than 400,000 domestic hotels, while less than 10,000 star -rated hotels, and more than 97 % of hotels cannot allow users to know the grade information as a reference. To this end, the platform launched the hotel diamond -level system, mainly considering factors such as comprehensive hotel facilities and equipment, customer check -in reviews, and refer to the listing standards for star hotels, and select drill -level hotels.

There are also articles on the Internet that the five -diamond -level hotels are evaluated by the level evaluation agencies of various hotels across the country. In any case, this five -diamond level has the taste of "self -talk", and there is no authoritative agency endorsement. What conditions are constructed and under what circumstances to cancel the level, there is no clear statement. If the five -diamond level is not authoritative, it will not be credible, and it is difficult to be convincing.

Some consumers pointed out that on some OTA platforms, the star hotels are not obviously distinguished from the drill -grade hotels self -rated by the platform. For example, after clicking the "Selecting Price / Star" button, it appears "Four Stars (Diamond)" and "Five Stars (Diamonds)" and other options. That is to say, star -rated hotels and drill -grade hotels are mixed together. In the hotel ordering page, the logo of the five -star hotel is five yellow stars, and the logo of the "five -diamond hotel" is five yellow diamonds. If consumers do not observe carefully, it is easy to be misleading.

It can be seen that this five -diamond -level hotel is suspected of "hitting shirts" with the five -star level, such as "Kang Shuai Fu" and "Master Kang", "Big White" and "Big White Rabbit". Survage the city.

Passengers on the platform with five -diamond -level hotels

On the black cat complaint platform, many consumers questioned that the diamond -grade hotel rating of the OTA platform does not match the hotel's facilities and services, and questioned the platform to sell non -star hotels at high prices.

In fact, whether it is a five -star hotel or a five -diamond -level hotel, the most important thing is to get consumer recognition. If the name is not true, the name is useless. In 2017, a independent evaluation agency exposed five five -star hotels in Beijing on the Internet. After the guests were out of the room, they did not completely change the bedding, cleaning bathtub and toilet ring. The hygienic problems similar to five -star hotels have repeatedly exposed, which shocked consumers, and was called the highest service standard for public opinion. Whether it is a five -star or a five -diamond -level, it is not a signboard that must be reassuring. It is to be able to deserve the "highest standard" advertisement through real service. If "Golden Yuqi is in addition to the defeat", the higher the level, the greater the contrast between the service, the more you will be ironic and joke.

The hotel star (diamond level) should be equal with the hotel's facilities and service levels, which meets the information transmitted by the level and conforms to consumer cognition. If the name is not true, it is suspected of false propaganda or even suspected of fraud, and it must bear corresponding legal responsibilities.

Therefore, no matter what star or drilling, it is not to obtain recognition by level. It is to rely on the hotel's software and hardware facilities and services to make consumers feel the heart. The five -diamond level cannot be the product of self -advertising. It cannot be "collapsed" in the service, which affects the reputation of the "five -star". If you pull the flag as a tiger skin, misleading consumers will eventually be unpopular.

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