Pu'er: Promote transformation and upgrading to brighten the golden signboard

△ Tea Garden scenery. (Photo by correspondent Zihan)

Pu'er is the origin of the world's tea tree. It is known as the "World Tea Source". It has a wide -leaf Magnolia fossil that is about 35.4 million years ago, the Zhenzhang Qianzhai Wild Tea Tree King, and the transition of Lancangbang in more than 1700 years. Type ancient tea trees and 28,000 acres of Jingmai Mountain cultivated ancient tea forest. Jingmai Mountain Ancient Tea Forest is known as "Miracle in the History of Human Tea Culture" and "World Tea Culture History and Natural Museum".

Pu'er City takes the development of the tea industry as an important support for the implementation of the rural revitalization strategy. It has introduced a series of policies and measures to make the city's strength to strengthen the first pillar industry of Pu'er tea to promote the transformation and upgrading of the Pu'er tea industry chain. In 2021, there were 1.75 million acres of modern tea gardens in the city, ranking first in the province; the output of wool tea was 124,000 tons, the comprehensive output value was 33.8 billion yuan, and more than 1.2 million tea farmers were benefited.

Promote the high -quality development of the Pu'er tea industry, and strive to achieve the industrial vision of "let the people of the country drink Pu'er tea". Liang Pu'er tea gold signboard.

Ecological organic

Pu'er City actively responded to the health China strategy, organically organized ecology as the main direction of the development of Pu'er tea industry, and promoted the conversion of organic tea gardens. There are 241 companies and 315 certificates, 50 foreign organic tea certification enterprises and 64 certificates, and the number of organic tea certification companies and certification certificates ranks first in the country.

Make a brand

Pu'er City fully builds geographical logo products, builds a three -in -one brand promotion model of "regional brand+corporate brand+product brand", and cultivates the ancient tea, Zuxiang organic tea, Emperor biological tea, Jinggu Da white tea, Longsheng tea Waiting for a group of celebrity tea companies that have influence and competitiveness in the country, Lancang Ancient Tea, Zuxiang, Longsheng Tea, and Emperor Eura products have been on the list "Top Ten Famous Tea in Yunnan". Among them, Lancang ancient tea is He ranks first in the "Top Ten Famous Tea" in Yunnan Province in 2021.

Mass consumption

Pu'er City adheres to the desire of "let the people of the country drink Pu'er tea", in -depth research on market demand and corporate demands, help companies reduce costs, enhance competitive advantages, open up the mass consumer market, produce more cost -effective Pu'er tea and let the public make the public "Grain Tea" that can afford it. In 2021, 5,000 tons of low -fluoroph Pu'er tea was sold to Tibet, showing a good "brand effect". This year, it will further open up the international and domestic market and expand the Pu'er tea sales network.

Tea brigade integration

Tell the story of Pu'er tea brand, quality, and taste, inherit and promote Pu'er tea culture, and promote the development of the Pu'er tea industry. At present, the Pu'er Tea Museum, Jingmai Shanyamu Pastoral complex and other projects are built into the high -standard construction of Pu'er City, and Jingmai Mountain has been built into a well -known rural revitalization demonstration park in the province and even the country. At the same time, actively build the Pu'er tea culture theme district, Chalin Mountain Hotel, and rural homestays, further do a good job in the integration of tea tourism, and strive to build an international ecological tourist destination.

Digital platform

Pu'er City empowers the development of the Pu'er tea industry in digital, builds the Pu'er tea quality blockchain traceability platform, and builds the big data of the entire industry chain of the tea industry; based on the geographical conditions and climate environment advantages of Pu'er City, formulate and improve the Pu'er tea warehousing storage Technical standards, promote the construction of warehousing platforms, provide customers with professional Pu'er tea warehousing solutions, and improve product competitiveness through digital technology.

(Link to the 4th edition of the Yunnan Daily on September 15:

https://yndaiily.yunnan.cn/content/202209/15/content_93132.html)

(Source: Pu'er Daily Reporter: Editor Shen Hao: Ruan Linjia)

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