May 1 commercial circle in Changsha City: the most beautiful trend at night

Hunan Daily All Media Reporter Zhang Fufang

【District Business Card】

The intersection of May 1 Avenue and Huangxing Road is the center of the heart, and walking in the Mayi business circle within 30 minutes. At present, there are more than 20 commercial streets and more than 20,000 commercial outlets in the business district. Commercial complex accounts for more than 2/3 of Changsha City. Road, Taiping Old Street, Pozi Street, and Huangxing South Road Pedestrian Street. On November 5, 2021, the Ministry of Culture and Tourism were identified as the first national night culture and tourism consumption agglomeration area.

【District Experience】

Just the past Mid -Autumn Festival holiday, the May 1st business circle fired again.

"The Mid -Autumn Festival night is too lively, the traffic jam for 2 hours in May 1st Plaza" "On the first day of the Mid -Autumn Festival holiday, the total number of Wenhe Youmen stores in Hisense Plaza reached more than 3,000" ... The May 1 commercial circle is always the " overlord".

Whenever the sunset falls, the night is coming, and the Mayi business district is becoming more and more lively. Tourists and citizens flood to the streets and alleys of the business district, filled with strong fireworks on earth.

On the evening of September 16, the reporter walked into the May 1 business circle to feel the more beautiful charm of his night.

The fireworks of young people love here are lively

The reporter got off from Huangxing Plaza from Metro Line 1 and had not yet left the station. It has obviously felt that there is a lot of traffic. Young people and couples of three or two are full of exit.

It was just 9 pm at this time, it was when Huang Xing Square was lively.

"Now there are fewer people. During the summer vacation, there are more than 200,000 people daily on Pedestrian Street. The most traffic in the May -1 business circle is July 9, reaching 670,000 people." Tan Zijie, deputy director of the Office of the Pedestrian Street Management Committee, told reporters.

According to data obtained from Meituan, the reporter showed that from July to August this year, Changsha's night consumption orders accounted for 44%of the entire order. Among them, the number of orders at night increased by 1.5 times year -on -year. From the perspective of the business district, the Mayi business district is most popular with consumers, and the number of orders has increased by 26%from the previous month since July.

At the entrance of the "Da Changsha Gourmet City" in the "Da Changsha Gourmet City" at the Ministry of Foreign Affairs spokesman Zhao Lijian, many young people are taking pictures and punching. "You have a little side, and your head is a bit up ..." The handsome Liu Rui was taking pictures of his girlfriend, and from time to time, he also called his girlfriend to adjust his posture.

Liu Rui told reporters that he and his girlfriend came from Xianyang in Shaanxi. After the 95th, they liked lively and fresh.

"The evening in Changsha is really beautiful and full of vitality. Everywhere is the landscape. We have tormented a lot of punching points and prepared to check in one by one." The reporter saw in Liu Rui's mobile phone memorandum. Essence

The reporter walked in the May 1 business circle, and 80%of the crowd were young people.

This summer, the college students in Xiaohongshu are said to be half in Changsha, and half of Changsha are in the May 1 business circle. According to the "Graduation Travel Season" Consumption Trends Report, Changsha was the most popular tourist destination in the summer vacation in 2022.

The young people who came to Changsha, the May 1st business circle was one of the places they must go.

The "2021 New Tier Cities Z Generation Y Youth Consumption Trends Report" shows what are the reasons for young people to like a city? More than 70%of people put "leisurely life, strong belonging, fireworks and full of fireworks".

Young people poured into Changsha, that is, fell in love with this fireworks.

"I like the fireworks of the Mayi business circle 'to eat and eat', the net red milk tea of ​​various categories, the snacks can be eaten all over the country, and the ears, the dense room escape, the script killing. . "Liu Xingxing's suitcase from Wuhan took the high -speed rail, and before she let go, she went straight to the pedestrian street. She told reporters while drinking milk tea.

New consumption loves here to include diverse tolerance

In early September, Xiahe Street, located in Wuyi Business District, Xiangjiang Middle Road, Changsha City, was renewed, and the "tide" night market, which was created, was not super text and friends, and soon became a new landmark in Changsha's nightlife.

This land always seems to have such magic to sprout, develop, and grow new things.

Walking into a super -superwritten and friend, under the swaying lights, there are crayfish feasts, tide plane assembly, pink beaches, no super text and friend bar Happy Hour, and popular bands to perform ... A broad place to create a new scene of consumption. This method is really "Changsha".

"Not super Wen and friends, as the name implies, it is not super at all." Wen Heyou relevant person in charge said that this is a camp that was born in just 20 days. The fast starting, let it reveal a trace and easy -going nature from beginning to end, "but this is also the essence of not super text and friends." Here, move the largest shrimp into the most wild camping table. Eat shrimp, drink, sing, camping, and play games at will.

The "square inch Life" on the north side of Du Fujiang Pavilion was redefined by the bar.

This three -story building of Linjiang has also quickly become popular after upgrading to a new consumer store this year. Especially the two "missing the wind still blown to Changsha" and "I miss you in Changsha". During the summer vacation, the person who came to line up every day to check in from 4 pm to 11 pm.

From the afternoon tea to dinner, to a glass of miles in the middle of the night, it is facing the square inch LIFE of Yuelu Mountain, providing the three delicious combinations that are most matched with the Jiangjing of different times. Especially in the terrace area on the third floor, the night comes, the breeze is burst, and the invincible Jiangjing can see it.

At the end of August, in the Changsha Wuyi commercial circle, which was piled up on the Internet, a hawthorn fresh fruit tea brand "hawthorn pile" with hawthorn red as the main color was unveiled in Changsha, which caused passers -by to stop and taste it. At 10 pm on September 16, the shop was still lively in front of this store. The color of hawthorn red is very eye -catching, from time to time, young people enter the store to buy drinks.

"May 1 commercial circle is really a fertile soil. Most of the new consumer brands start from here and gradually grow." Mu Sheng, the founder of the "hawthorn" brand, told reporters.

The reporter found that in the beverage shop in May 1st, there were one in almost 50 meters, and many of them were adjacent. The same type of net red milk tea shop opened next to it. Generally, it is not dare to do this, but it is very common in Changsha. Mu Sheng's understanding is: "Only the Internet celebrity brand can only drain it, and this is also the tolerance and uniqueness of the May 1st business district."

At present, the new consumer brands bred in May 1 business districts include Tea Yanyue, Wenheyou, Black Classic, Tiger Tuto, Mo Mo Sum, Lemon Season, Fruit and other brands. The business district has injected fashion kinetic energy.

In order to further develop new consumption, Tianxin District, Changsha City has also introduced the "Top Ten Measures to Promote the Development of the New Consumption Industry" this year. It is planned that by 2026, more than 30 Internet celebrity brands, 50 net red stores, and 100 Internet celebrities will be cultivated. Pickings.

Tip

Transportation: Metro Line 1, Line 2.

Food: Wenhe You, Fire Palace, Smoke Smoke Small Stir -fried Tye Beef, Pozi Street Food City, etc., there are all kinds of food.

Accommodation: Pozi Street, Taiping Street, Homestays in Hualongchi, and high -school and low -end hotels.

Editor: Lu Wei

Source: Hunan Daily · New Hunan Client

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