The opening of the 33rd Shanghai Tourism Festival

On September 17, the 33rd Shanghai Tourism Festival with the theme of "Shanghai -Suzhou River" kicked off. The Shanghai "Mother River" -the Suzhou River's cruise terminal opened trial operation. This tourist festival will last until October 6.

According to reports, there are three highlights of this tourist festival: First, the Shanghai and Suzhou River. For the first time, the urban heritage and cultural memory carried by the Suzhou River takes the opportunity to open the Suzhou River tourist water routes. Through citizens and tourists to visit, discover, and read the city story flowing on the Suzhou River together, lit up the city's "water living room". The second is digitalization and integration. For the first time, the "Leyun Shopping 917 Tourism Consumption Season" event was held to launch cultural tourism products such as tourist routes, scenic spots, festivals, and performing arts exhibitions. At the same time, the tourism festival is emphasized to accelerate the innovation of tourism formats, factor agglomeration and brand shape, and form a number of new boutiques of "cultural tourism+" and "+cultural tourism". The third is to travel to Shanghai and fireworks. For the first time, the "Top Ten benefits of the people" campaign has been launched, and the city's districts and market entities have designed nearly 200 theme activities, including red first travel tour, Shanghai suburbs ecological tour, new city leisure tour, cultural blog art tour, popular science industrial tourism, neighborhood building tour, Pujiang hydrophilic tour, non -heritage town tour, digital experience tour, fashion night tour, etc. At the same time, the "Haipai Urban Archeology" activity is widely launched, allowing the general public to find a different scenery in the city and share the reasons that love Shanghai.

Fang Shizhong, director of the Shanghai Culture and Tourism Bureau, said: "Tourism is a beautiful industry that is born to the heart. For citizens and tourists, the essence of tourism is to see different scenery, experience different lives, and encounter encountering or not. The same friends and discovering different self, what they bring is the physical and mental joy and spiritual prosperity beyond material. Traveling to the city and the people have extraordinary significance and unique value. "

It is understood that the 33 -year history of the Shanghai Tourism Festival has adhering to the purpose of the "people's holiday" to run the festival, and is becoming a leading and well -known tourist festival event in China. Not long ago, the "Shanghai Tourism Festival Activity Service" also passed the "Shanghai brand" certification. (Author: Guo Yafang; Editor: Song Yuqiu)

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