You are interested in innovating and entrepreneurship for young people in rural areas, leading the masses to get rich
Author:China Rural Development Founda Time:2022.09.19
Today, returning to rural entrepreneurship and employment has become the choice of many young people. These young people have flexible brains and rich knowledge. They can often open up new worlds in rural construction, achieve new causes, and become "new farmers" with innovative spirit in rural revitalization.
Let's learn about the story of three young people who innovate and entrepreneurs in rural areas and lead the masses to become rich. See how they play a wonderful pastoral symphony with a fiery passion and scientific attitude.
Sun Hongfei's "brain power farming"
Early rice is closed, and the particles are returned to the position. At this time, the grain drying factory of Ganzhou No. 1 Ecological Agricultural Development Co., Ltd., Ganzhou City, Jiangxi Province, was continuously sent. Under the slogan "There is food in your hand, not panic in your heart", it is the golden grain valley piled up in the hill, and it comes to the face of rice incense.
Sun Hongfei, chairman of Yike Ecological Agricultural Development Co., Ltd., wore a clean shirt, a capable dress, holding a humidity detector in hand, and checking whether the dried valley humidity reached the standard.
Don't look at Sun Hongfei as a post -90s, but he has been doing "farm work" for 8 years. He grew up in the countryside with his grandmother since he was a child. His childhood memories were running on Tianyu and playing under the navel orange tree. In 2014, with his nostalgia for his hometown, Sun Hongfei resigned from his stable work in Nanchang and returned to the countryside. In order to do a career in rural areas, Sun Hongfei went to Anyi County, Nanchang to "learn art" 6 times. While mastering the basic technologies such as rice planting and the use of agricultural machinery, he believed that harvesting more was thinking.
"Five people are responsible for more than 1,000 acres of fields, and 200 packs of fertilizer are about to be put on each day. Each person takes 25,000 steps to carry fertilizers every day. where?"
Sun Hongfei, who is flexible, calculates: "The crops do not need to learn, others do we do it," the old yellow calendar like it can never be used. Compared with other industries, traditional industries such as agriculture must be revitalized, and they must think about it and make new tricks.
The first trick of Sun Hongfei is intensive operation to make the land circulation truly survive. The cost of planting grain is high, and it must be carefully calculated.
First of all, the price of land circulation is reduced. The land that circulates the old watches at a low price, but the old watch does not suffer, the key lies in one word: "live". In the words of Sun Hongfei, it is "cooperation between agricultural enterprises, one field and two uses."
The land that Sun Hongfei takes over can return when leisure. "Old watches like to plant some peanuts and squeeze oil, and I will give them the best land to plant peanuts." Sun Hongfei explained, "This can not only meet the needs of the old watch, but also use the rotation to improve the effect of the soil. In everybody. The price of land that takes place is naturally advantageous. "Relying on such a mutually beneficial model, he has successfully transferred more than 3,000 acres of land.
When you use it for a leisure, the price is good for discussing. For example, winter idle fields, Sun Hongfei brought rapeseed, and rapeseed flowers in spring to attract many tourists. Everyone benefits and is naturally happy. In this way, he developed 13,000 mu of rape fields.
The second trick of Sun Hongfei is the host of the field: "Your land, I come to plant. Manage me, grain belongs to you."
Because of its intensive operation, Sun Hongfei has a large number of agricultural machinery. The field custody service is to plant land for farmers, liberate farmers from heavy field labor, so that they can rest assured that they can work with work, and the company's agricultural production scale and mechanization advantages have been fully exerted.
Not only that, Sun Hongfei used the advantages of large grain farmers, and purchased agricultural capital from the manufacturer at a lower price. The villagers directly bought the cheap and good agricultural capital from Sun Hongfei, and they could rent agricultural machinery at the cost of market costs. In this way, villagers plant grain can save about 1/3 of the cost.
"More than 30 acres of fields in my house transferred to Hongfei." Huang Yanmao, a poverty -stricken household, was very difficult for life because of disability. The company learned to raise cattle and raised more than 20 heads this year. "
In 2015, Sun Hongfei began to use agricultural machinery to provide other farmers with planting, administration, harvesting and other field custody services. Currently, the custody area is more than 6,000 acres.
"Great fields need to rely on physical strength and brain power." In recent years, Sun Hongfei's company has gradually grown, and economic benefits and social benefits are getting better and better. At present, more than 100 employees have attracted 189 members to solve rural left -behind personnel. There are more than 200 people in the seasons, and the annual radiation has driven at least 15,000 farmers to increase yield and increase income.
Relying on his own efforts and government support, Sun Hongfei not only made money, but also won the title of Chinese Youth Entrepreneurship Award, Jiangxi Rural Youth to get rich leaders. If you get rich, you do n’t forget to give back to the society. Every year, Sun Hongfei has a reunion banquet in the village for the elderly over 70 years old. He invites the chef to the village, kills pigs and sheep, and eats with the old people. He also invited members of the local calligraphy association to write couplets to the elderly, distributed caring supplies to those in difficulties, donated funds to schools ... In recent years, his company has donated more than one million yuan.
"I now have multiple dryers such as dryers, unmanned plant protection aircraft, navel orange selection machines, and other agricultural modern equipment. They are busy training more new professional farmers among young villagers. I hope that more young people will invest with me in the future. In the cause of rejuvenation in the countryside, there is a lot of vast worlds in the countryside. "Sun Hongfei said.
Xue Jingxia's "Scientific Shepherd Song"
At 5 am, the sky was slightly bright, and Xue Jingxia got up to the sheep. He walked and looked at the health of each sheep carefully. As the founder of Yanggu County, Shandong Province, Xue Jingxia, 34, has returned to rural entrepreneurship for 8 years this year. He still insists on the habit of getting up early to watch sheep. In 2014, Xue Jingxia, who graduated from Beijing University of Posts and Telecommunications for two years, resigned and returned to Xuecun, Qianxiang Village, Gaomiao Wang Town, Yanggu County, Yanggu County, to prepare for the development of the sheep raising industry. At that time, the villagers were puzzled: "After graduating from a famous school, how can he go home to raise sheep?"
Former Xuecun sheep has a history of more than 100 years, but most of them have a three -or five -headed living, and no one has done large -scale breeding. Xue Jingxia raised more than 1 million yuan through bank loans and borrowed from relatives and friends, built a farm, introduced 1137 lambs, and was sold after preparing for fattening.
However, despite doing a lot of homework, Xue Jingxia still committed the problem of "low eyes". Due to the poor grasp of scientific knowledge such as feed ratio, sanitary and epidemic prevention, sheep that can be released in scientific breeding for more than 3 months, Xue Jingxia raised 7 months to barely meet the column standard, and the cost greatly increased. The price of mutton was lower, and Xue Jingxia was busy for a few months, but lost more than 400,000 yuan.
"In the final analysis, he still has not learned his arts and lacks experience. The advantages have not been exerted." Xue Jingxia summarized the four lessons including management, nutrition, immunity, and technology, and decided to reorganize the fanfare.
Under the referral of the County Animal Husbandry Bureau, Xue Jingxia came to study at the Institute of Animal Husbandry and Veterinary Medicine of the Shandong Academy of Agricultural Sciences. He fancy a new high -prolonged variety "Luxi Black Head", which is cultivated by the institute. He lived directly at the test sheep field with the quilt. He got up at 5 o'clock in the morning and fed it with the technicians and feed the technicians every morning. Sheep, cleaning sheep houses, epidemic prevention, picking up, and remembering the knowledge learned before going to bed at night. Half a year later, he mastered key technologies. This time, Xue Jingxia did not take advantage of it. He only introduced 200 hybrid ewes.
Since he did not recruit technicians at the time, he had to do his own work. "Especially when I do breeding work, I get up once a day and feed it once a day, feed it at 5 am, and feed it again at 4 pm. My wife complains that I have time to feed the sheep but do not have time to feed the child." Xue Jingxia recalled.
In Xue Jingxia's farm, each black -headed ear has a small earmark. Xue Jingxia introduced: "This ear label is their 'ID card'. The ear marks can clearly record the detailed situation of the black head, laying the foundation for establishing and improving the database and optimizing the improvement of blackheads." Gradually increased, Xue Jingxia became a small and well -known breeding expert in the local area, and gradually explored a scientific breeding road. From small farms of 200 sheep, it developed to more than 5,000 large farms in the annual railing. 4,000, annual sales of more than 10 million yuan.
Without spending a penny, the villager Xue Mingsui received the three quarms from Xue Jingxia's company. Under the careful guidance of the technician, he used the uniformly distributed feed and vaccine. It took only one year to successfully cultivate his mother Six lambs of lambs of sheep increase their income nearly 20,000 yuan.
In 2016, the farm entered a period of steady development. Xue Jingxia began to implement the development model of "company+farmers", implemented "sending sheep to the lamb", freely distributed the basic ewes, and uniformly managed feed, epidemic prevention, breeding, sales and other management. As of now, the company has radiated to drive more than 200 surrounding people to increase their income and get out of poverty. According to estimates, each ewe can bring 4,000-5,000 yuan in profits for farmers each year.
In Wang Town, Gao Temple, Xue Jingxia also took the initiative to take the responsibility of the instructor of agricultural technology promotion. Through the "trilogy" management method that was guided before the breeding, strengthened management, and scientific management of fattening during the breast breaking period, it led farmers to basically realize scientific breeding, lamb The survival rate has gradually increased, and the income of farmers has also risen. In January 2022, Xue Jingxia was awarded the honorary title of "National Vanguard of Rural Revitalization" for leading the villagers to become rich.
Speaking of the future, Xue Jingxia is full of confidence: "Now my goal is to make the company a modern enterprise that integrates the company into a breeding, breeding, slaughtering, and sales. To get rich. "
Zhao Hailing's "Rural Brand Dream"
Three or five were sitting around the office, talking and laughing. After listening carefully, it turned out that a group of young people were engaged in live planning. When Liao Xingzheng, a female voice settled: "In the next live broadcast, we will promote the advantages of the fungus soup bag!"
The speaker is Zhao Hailing. In Qingchuan County, Qingchuan County, Sichuan Province, "Sister Ling" is the backbone of everyone. In 2009, he graduated from Chengdu College of Sichuan University of Foreign Languages. Zhao Hailing chose to return to his hometown to start a business, and he started an article around e -commerce to drive youth to return to employment and help the surrounding people get rich.
When I first returned, Qingchuan was in the first year of rebuilding after the Wenchuan earthquake. At that time, many roads in Qingchuan had not recovered, and most of the people still lived in the active board room. Specialty products such as Qingchuan multi -fungus and honey are affected by disasters. Many villagers' agricultural products cannot be sold and they are in a hurry. Seeing a lot of people ride a motorcycle, or take a mountain cargo by bus, Zhao Hailing has an idea: I do a online shop and help everyone sell things!
In the active board room, we borrowed a computer with a weak light, and Zhao Ha Ling applied to the platform to open an online shop. With an online store, how to collect the agricultural product information of farmers to the greatest extent? When I arrived at the vegetable market, the family was looking for, and the contact information of the farmer, Zhao Hailing picked up the phone and called. Uncle Yang of Xiyanggou Village, Qingchuan County couldn't sell it, and was anxious at home. After learning the news, Zhao Hailing hurried over. After taking the car for more than an hour and walking more than 5 hours of mountain roads, sweaty Zhao Hailing finally saw Uncle Yang in the mountains.
"I lived in the mountains with your aunt in the end of the year. I thought that my life was better, but now the sales are a problem." Holding Zhao Hailing's hand, Uncle Beenon Yang spit hard. At the same time as beekeeping, it is very time to sell honey.
"Uncle Yang, I am responsible for selling you, you raise the bee, and then drive the villagers to set up a cooperative to make everyone get rich." Zhao Hailing is full of confidence. With the team, put on honey, and pushed the cart, Zhao Hailing transported a can of honey out of the mountain. With the establishment of the channels for agricultural products, the business of online stores is getting better and better.
The purchase of sales of sales, the production technology of farmers alone, many products are not up to standard, and they are not provided when they need a lot of supply. In 2013, Zhao Ha Ling initiated the establishment of a professional cooperative of Hengfeng Edible Music Planting to build a demonstration base. The cooperatives unified rental land, distributed bacteria, and provided technology. Dozens of farmers have entered the stock, taking land rent, but also enjoy the share dividends. Today, the cooperative's demonstration base has 300 acres, and processing plants have been established. Many surrounding villagers and women have come to work in this work.
When he came to the processing plant, Li Qiong was busy with the sound of the edible fungus production line. After more than 8 years in the factory, she has now bought a house in Qingchuan County. "I didn't work at home before. I came here and could earn 450,000 yuan a year." Li Qiong said that during the peak season in the factory, there were more than 100 workers, and many of them were left -behind women and elderly people.
In the screening, packaging, and logistics, Ye Wenfeng also worked in the factory for seven or eight years. I worked in a company in Guangzhou before, and saw that Qingchuan's online sales were getting better and better. He was young and young, and decided to come back to break through. "After returning, I felt that not only the green mountains and green water, but also the vast world." Ye Wenfeng said.
In 2020, the epidemic of the new crown pneumonia suddenly struck, and the development of cooperatives and the company that had developed on the right way. "That is, at that time, the live broadcast entered our field of vision." Zhao Hailing said that in order to meet the needs of live broadcasts, the company has attracted a lot of young people who know the live broadcast to join in. By broadcasting on live broadcast, Hailing's products have become higher and higher.
"The problem of solving channels and product quality, what we have to do is in the rural tree brand." Zhao Hailing said. Nowadays, in addition to the live broadcast, they also have 10 physical stores, and they have settled in many commercial super platforms. Haoling Trading's honey, edible fungi and fungus products are popular.
When we returned to Qingchuan 13 years ago, the local honey was low in price and narrow sales. Now, with the help of online sales and brand marketing, local honey acquisitions have risen in unit prices, and many farmers have made profits. "Now we have cooperated with more than 4,000 farmers to sell agricultural products. My goal is to make our local agricultural product brands be even more loud!" Then, Zhao Hailing put into the next live broadcast planning.
Source: People's Daily Comprehensive State and Rural Revitalization Bureau WeChat public account
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