The Qianjiang Lobster Festival opened this Saturday, and the seven highlights are the first to watch

Jimu Journalist Zhang Pan

Correspondent Zheng Xiaoxu

On June 21, Jimu Journalists learned from the Propaganda Department of the Qianjiang Municipal Party Committee that the 13th Hubei (Qianjiang) Lobster Festival and the 6th shrimp-rice industry expo will be officially opened on the 25th (Saturday). There are many highlights, the theme is "Qianjiang Lobster, World Sharing".

At the press conference (the picture is provided by the correspondent)

"Net Red Shrimp" holding hands online celebrities

Qianjiang crayfish is large, meaty, and fresh, which has always been sought after by the people of the country. Many citizens make a special trip to Qianjiang to make Qianjiang Corliofzes for Pin.

According to the relevant person in charge of Qianjiang City, Dean of Jianghan Art Vocational College, this year's lobster festival event will be hosted by Jianghan Vocational College. At that time, a main venue will be set up offline, multiple branch venues will be set up, and multiple activities will be used to string live on the scene. In the area, most activities are presented in the form of online live broadcast. In addition, the event also invited CCTV director and gold medal host Han Fei, Douyin 10 million fan Internet celebrities Yao Da and many Internet celebrities to participate.

Lobster exclusive specialty exhibition hall opening hall

Jimu Journalists sorted out the holdings of the Qianjiang Lobster Festival in previous years, and found that the lobster festivals are coordinated by the government departments every year. They will concentrate on providing enterprises with free display booths and promotion to enterprises in about a week.

This year, relying on the Hubei Dragon Exhibition Hall, the Qianjiang Municipal Party Committee and Municipal Government carefully created the Qianjiang Lobster Featured Product Exhibition Center in Hall A to provide enterprises with permanent booths.

The opening opportunity of the lobster festival, this pair of marketing for foreign marketing will be officially opened. There are 34 booths and one food stall. At present, 30 companies have settled in 30 companies.

2022 lobster capture

Cooking delicious on -site cooking, eating shrimp competitions will be sent immediately

Before the lobster sculpture of Ecological Lobster City, a unique cooking competition will begin. Qianjiang chefs compete with the same stage. Net red coffee, tourist experts, and ordinary tourists can taste the hall on the spot. This kind of "cooking"+ The "interactive"+"live broadcast and goods" method has opened a new era of cultural tourism and Qianjiang lobster promotion.

How to wash shrimp to be fast and clean? At the scene, Chef Qianjiang will also teach the cleaning method of crayfish to break the pension's inherent impression of crayfish.

Unveil the birth of a shrimp on the table

On the day of the event, the host will visit the China Crayfish Trading Center with the first perspective cloud. As a larger lobster trading market in the country, from the sorting area to the logistics and transportation area, see how the lively prawns are honestly packaged and sorted. , Send to all parts of the country.

At the same time, with the development of the lobster industry of Qianjiang City, the development of the lobster industry has tended to refine, market -oriented, and branded, development ideas are changing from tons of tons to tons, frozen, fresh locks, shrimp snacks, lobster products diverse development, dining tables, dining tables, dining tables, dining tables, dining tables, dining tables. How a shrimp on the top is born and how lobster is automatically peeled. The host will also go deep into the company's production workshop to display it in the form of interviews.

Lobster sorting

The anchor gathers goods with goods, discounts, blind box benefits

The Qianjiang Rural Red Incubation Base Shrimp Township Food Live Center will be unveiled. As the incubation base of Qianjiang live operating talents, it plans to cultivate live broadcast talents over 10,000 people, focus on creating outstanding anchors, activate Qianjiang net red economy, bring fire Qianjiang River Agricultural products.

The signing ceremony of the "help rural revitalization" will also be held on the same day, helping Qianjiang lobster fire all over the country and moving towards the world.

Many online celebrity big coffees start the special model with the special goods, brush Douyin, watch live broadcasts, eat lobster, and the entire live broadcast and cargo activities are based on original programs, creative games, and welfare products, so that the audience can enjoy spike welfare in the live broadcast room You can also spend the weekend in a relaxed and happy atmosphere. During the live broadcast, the 18 blind boxes carefully prepared by the participating companies will also be sent all.

The comprehensive value of Qianjiang Lobster announced

Every year, the Qianjiang Lobster Festival, the publicity of the "Qianjiang Lobster" regional public brand value is the highlight.

Public data shows that in 2021, the public brand of the "Qianjiang Lobster" region reached 25.18 billion yuan, ranking first in the national crayfish brand value list for three consecutive years.

This year, in addition to the results of the 2022 "Qianjiang Lobster" regional public brand value assessment results, the five results of the Qianjiang shrimp-rice industry chain standard system will also be released at the same time, and the "Hubei Qianjiang Lobster quality and safety and nutritional quality specialty The Inspection Report, comprehensively evaluate the development of Qianjiang crayfish.

Qianjiang chefs make lobster feast

Face -to -face

In the opening stage, the interview area will be set up in the center of the stage, which will be interviewed by the Provincial Department of Finance, the Provincial Department of Agriculture and Rural Affairs, the Provincial Culture and Tourism Department, the Provincial Grain Bureau, and the Provincial Agricultural Division Development Center.

At the event site, the development and policies of Qianjiang Correctional Fish Industry Chain and the integration of agriculture and cultural tourism will have authoritative interpretation and suggestions.

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