Put on the "crystal shoes" by struggle to have a "magic stick" by technology

● The "Hui Girl" Entrepreneurship Federation organized hundreds of female capable people, female wealthy leaders, female brokers, female college entrepreneurs, to exchange advanced experience, learn new technologies, update sales models

● Establish a party branch, build a "women's home", activate the "nerve endings" organized by the Women's Federation, vigorously implement the "Empowerment Project", and continue to carry out "employment entrepreneurship", "prime promotion", "rich village and rich people", "family care" The five major actions such as "rights protection and assistance" improve the centripetal force of entrepreneurial women

● together with the party committee and government, set up a "List of Entrepreneurship Lecture Hall", organize the "Hui Girl" innovation and entrepreneurial base achievement exhibition and many events, stimulate the vividness of the "Hui Girl", increase brand value

□ Chinese Women's Daily All Media Reporter Wang Bei

Golden Autumn, weekend, the weather in Hefei, Anhui is still a bit hot. The box of Cheng Shuping's "Lifu Farm" in Dawei Town has been booked by the veteran.

Near noon, a private car fish that ended in the surrounding area came in, and soon the farm was full of farmers. Cheng Shuping and his lover greet the guests skillfully. At this time, the farm food on the stove was overflowing with the aroma, which attracted people to the back of the kitchen.

"The boss, do you have grapes? I want to bring two boxes when I leave."

"This year's market is good, 10 acres of grapes have been sold in mid -August. When I can help you ask you if there are other vineyards, you can pick it up after eating or send two boxes. Are you afraid that you ca n’t eat grapes? "Cheng Shuping laughed and answered sharply.

Dawei Town, Baohe District, Hefei City is located on the shore of Chaohu. It is known as the "Hefei Grasson" and "Hometown of Fish and Rice". It is an ecological sector and leisure tourism base for building a modern city of modernized Binhu. There are more than 1,200 families in Dawei Town engaged in planting, agricultural product processing and farmhouse operations, of which more than 85%of female operators.

Why is the woman in Dawei so capable? "In these years, our" Hui Girl "no longer alone is alone, but we are holding a group, learning, and progressing together. The government sees us that we have developed well. "Cheng Shuping said loudly.

In Dawei, the "Hui Girl" Entrepreneurship Federation was well -known, and the Entrepreneurship Federation was established in 2013. This year is just the tenth year.

"After the establishment, sisters often learn and communicate together. From the past business operations to win -win cooperation, Dawei entrepreneurial women united to form a group advantage, exploring a new model of entrepreneurially entrepreneurially entrepreneurially entrepreneurially entrepreneurially entrepreneurial, information sharing, and groups in the market. . "Looking back at the development of the ten years, Wu Dazhen, the president of the" Hui Girl "Entrepreneurship Federation and the head of" A Qingye ", was sought after. The first secretary Huang Xiaowei's evaluation during Dajing's investigation. In the past ten years, the Dawei 'Hui Girl's "Entrepreneurship Federation is committed to uniting rural women to get rich together. '. "

Gel women's entrepreneurial power

Dawei Town has a history of grape planting for more than 40 years, and now has 11,000 mu of grape planting area. After 2000, the party committee and government of Dawei Town adjusted the industrial structure and recognized the direction of development. With the geographical advantages of the suburbs of Hefei, the rise of tourism, leisure agriculture, and rural tourism, more and more families joined fruit and vegetable planting, using their own home, their own home, and their own home. The farm builds farmhouses.

The couple of Wu Dazhen were the first to "move". In 2000, they took the lead in contracting fish ponds in Xinhe Village, Dawei Town to engage in aquaculture; in 2003, they also responded to the situation and responded to the call, and the original farms were reconstructed and expanded into a rural "leisure, leisure, and food. A Qingye "farmhouse, quickly attracted a large number of tourists.

Soon, Shen Cuilan, Wu Jianju, Li Xiaolu, Stan Yan, Cheng Shuping, and a large number of women who were flexible and good at operating all business opportunities and became the famous local rich women. Statistics in 2012 show that these women -based growers, rural economic cooperatives, and farmhouse catering sites receive more than 1 million tourists each year.

In order to consolidate the power of women's entrepreneurial power and take the stable development, in 2013, the provincial and municipal women's federation guidance, the Baohe District Party Committee and the district government, the Dawei Town Party Committee and the government promoted. For the starting point and setting point of entrepreneurship, we lead the 168 women's capable people, female agents, female agent, female college entrepreneurs of Grape, Strawberry, Fruit and Vegetables, Lotus Roots, etc. The first grass -roots women's entrepreneurial organization, the "Hui Girl" Entrepreneurship Federation, Dawei Town.

At the establishment of the conference, Wu Dazhen was elected as the president. Cheng Shuping, a farmhouse operator who was just 30 years old, became one of the founding members of the Federation.

"As long as you have time, everyone will gather together, talk about the problems encountered in the business, and discuss the development of the development." When I first joined, Cheng Shuping still did not understand the value of the entrepreneurial federation: "And I always feel that I am young and operate. The scale is small, and I mainly listen to the elders' speeches at the meeting, and I rarely express my point of view. "

Around 2017, Wu Dazhen and the members of the Federation keenly discovered that Cheng Shuping always posted some self -made small videos related to his own life and farmhouse operations. "At that time, the" Weishang "gradually emerged. We felt that she was young, followed by the trend, and loved to learn. It should break through the traditional sales model and have greater development. The Federation also needs young 'blood'." Wu Dazhen recalled, After finding Cheng Shuping, after pushing her heart, she quickly "leveraged" her enthusiasm. Subsequently, Cheng Shuping frequently participated in the event and went out to study with the sisters to participate in e -commerce training courses such as planting technology training and short video production.

In the following years, Cheng Shuping updated grape varieties under the guidance of agricultural science and technology experts, scientifically planted grapes and vegetables. Through the "micro -business" stabilization of customers, the business of farmhouse no longer "sorrows after eating". Through online group purchases, her grapes were rushed out as soon as they were listed, and the price doubled than in the past.

Not only Cheng Shuping, but also benefited from the "Hui Girl" Entrepreneurship Federation, and sometimes served as the chairman of the Shenfu Village Women's Federation, Shen Cuilan, a big strawberry planting, Sandan Yan who planted cantaloupe and mushrooms, Li Xiaoju, planting vegetables ... In the model, the road to entrepreneurship is getting smoother.

While continuously absorbing "new power" and driving women's entrepreneurship, the "Hui Girl" Entrepreneurship Federation has established party branches and established "women's homes" to activate the "nerve ending" organized by the Women's Federation, vigorously implement the "empowerment empowerment, Engineering ", continuously carried out the five major actions of" employment and entrepreneurship "," prime promotion "," rich village and rich people "," family care "," rights protection assistance ", and the heart power of entrepreneurial women became stronger and stronger.

As of now, the "Hui Girl" Entrepreneurship Federation has 368 female members engaged in planting, catering, sales and other industries, with an annual operating income of nearly 50 million yuan. "Base" and other honors.

Several generations of people's relay development

Today's Dawei, not only the "post -60s" farmhouse operator Wu Dazhen, "post -70s" vegetable planting large households Zhang Youxia, "post -80s" composite talent Cheng Shuping, as well as Zhang Ruling, a new peasant and female college student, "post -90s" two Bao's mother, live broadcast net red Yang Zhiyong, Xin Dawei, Wang Ning and Wang Luyao, the female housekeeper of the "post -00s" homestay.

"Party committees and governments at all levels give good policies and all aspects of support, and they follow the pace of the development of the times and become the new force of the" Hui Girl "Entrepreneurship Federation." Wu Dazhen, who has been re -elected as two sessions.

In the peak season of grape sales, Yang Zhiyong relied on the live broadcast platform to not only sell more than a dozen varieties of grapes, but also helped the surrounding towns sell for hundreds of thousands of yuan.

In 2020, the 28 -year -old Yang Zhiyong was first exposed to live e -commerce in the women's federation of the women's federation, which opened her sales ideas for the first time and opened her sales ideas. "This way of changing the sales method of" holding the plate along the road to sell ", it suddenly attracted me." Yang Zhiyong admitted, "I have learned enthusiasm in the course of live broadcast skills and sales skills. Live sales capabilities. After studying, I started live broadcast online in my garden. "

Today, Yang Zhiyong's live broadcast platform has exceeded 500,000, becoming a famous grassroots "net red" and representatives of new farmers. Yang Zhiyong told the Chinese Women's Daily reporters that the "Hui Girl" entrepreneurial platform is committed to cultivating a group of "village broadcasts" and e -commerce talents, creating "cloud purchase", "live broadcast" and "video purchase" and other grape products consumption scenarios. Help build the Yangtze River Delta grape e -commerce system including planting standards, quality inspection, subcontracting distribution and other links.

"Looking for a courtyard, a pot of tea; holding a scroll, letting time flow; making a dream of Luzhou that has nothing to do with the wind and moon. Welcome to the Beauty Mo Beach and feel the homestay group like a comic scene ..." From The "post -90s" girl Mingwei in Anqing City is the director of the "Miyu Miyu" homestay project in Dawei Town. In 2019, she participated in the project and soon became a "new Datu".

Over the past few years, with the support of the town party committee and government, Mingwei and the project team "read" Dawei, embedded the theme culture of fishing, worship, farming, reading, tea here, and built a big stream of grapes. Version 3.0 after taste of food -live in Dawei and fall in love with Dawei.

The female housekeeper Wang Ning and Wang Luyao of the homestays of "Mi Mei Mo Beach" are all "post -00s". They enrolled rural rejuvenation companies in the town after graduating from college to create the standards for high -end homestays in the new era and provide guests with accommodation and dining. And local natural environment, cultural and lifestyle experience and other special customization services. "We not only let the guests fall in love with Dawei, but also fall in love with this innovation and entrepreneurial hot land."

In addition, the women's federations at all levels are always paying attention to the development of the "Hui Girl" Entrepreneurship Federation of Dawei Town.

Zhou Wei, chairman of the Baohe District Women's Federation, told reporters that over the past ten years, the Municipal and District Women's Federation has held the "Hui Girl" brand with Heng to strengthen the "Hui Girl" brand. 3 million yuan, creating a "Hui Girl" innovation and entrepreneurial base. Jooping with the Party Committee and Government of Dawei Town to open a "Lecture Hall of Entrepreneurship" to help them transfer ideas, strengthen training, re -study, and launch skills; hold the "Hui Girl" innovation and entrepreneurial base achievement exhibition and "labor skills contest", "housekeeping service", "housekeeping service service" The competition "" Farmers' Harvest Festival Hui Girl Specialty "and other events, fully demonstrated the results, stimulated the vividness of the" Hui Girl ", and increased brand value. In the past ten years, the "Hui Girl" Entrepreneurship Federation of Dawei Town has developed 22 associations including Grape Association, Lotus Root Association, Vegetable Association, Miao and Wood Flower Association, which are mainly women, 40 Economic Cooperatives, and "Hui Girl" Entrepreneurship Demonstration Base 13. More than 200 female wealthy leaders have emerged, driving more than 3,000 women to become rich, bringing real benefits to Dawei economy, and effectively promoting the development of modern agriculture and rural tourism.

Not long ago, Dawei Town invited non -genetic inheritors to use paper -cutting techniques to create the IP character "Xiaomi" and "Grapeman" family. "The" Hui Girl "in Our Dashu Town is the creative prototype of‘ Xiaomei ’. They are beautiful, kind, hard -working, and warm.”

"In the new era and new journey, based on the positioning of the main battlefield of rural rejuvenation, we will continue to promote the" Hui Girl "to break the waves, start a business, be a builder of a great cause, advocate of civilized fashion, and strugglers who dare to chase dreams. Participate in rural revitalization and continue to create a better life. "Chen Xianfa said.

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