Golden Week is about to reservations from the camp, how far is the exquisite camping "poetry and distant" from the "niche" to the "top flow".

The summer heat is scattered, the autumn is strong, and an outdoor camping, and the three or five friends listening to the pleasant birds and insects in the tent. Citizens hope to embrace "poetry and far away" and go out outdoor camping.

The prevention and control of the epidemic has entered a normalization. Local tourism and suburbs have promoted camping needs, and many camping sites have also been given. In this regard, people in the industry said that after the camping was out of the circle, some hidden concerns were worthy of attention.

Speak on vacation

At 18:30 yesterday, Ms. Wang, a 12 -year -old daughter, walked into the terrace on the 5th floor of the Shanghai Central Building with her 12 -year -old daughter to enjoy a camping that said and walked. The nearby skyscrapers are bright, the night is cool, and it is very comfortable. "When the open -air movie was screened, her daughter filmed excitedly." Ms. Wang said that the child had a novel experience, and she also found the happiness of watching open -air movies when she was a child.

Coincidentally, Changfeng Dayue City Gordon Park has also become a popular destination for camping in the city. The night fell, the moon was high, and the lights of the camping were on, creating a dreamy and romantic atmosphere for the experiencer. "After getting off work, go camping together and become a new social activity of many young people." The person in charge of the camp introduced that many experienceists are "returned guests" and are mainly post -90s people.

In the suburbs, various popular camps have created various theme activities. The white tent and the sky curtain in Chongming District, Yumato Lake, Chongming District, with casual chairs, barbecue racks, hand -rushing coffee machines, etc. to open a romantic camping trip for the experiencer at any time; Movies, some people sang in the empty grass; Jinshan Farmers' Painting Village Camp and the Lower Jinshan Corridor, handmade painting and other parent -child experience activities have attracted many citizens and tourists.

"Camping makes people" on it. In recent weekends, I often ask friends and colleagues to go to the nearby business district to camping together. "After 90s citizens, Wang Tian said that they played games while eating dinner, which can make him immersive and relax. Escape city and work pressure.

The National Day Golden Week is approaching. The reporter's interview found that the camping camp was more popular, and some popular camps had only a small number of places.

From "niche" to "top flow"

One night, how did the camping upgrade from the niche experience to the "top flow" of a circle of friends?

"Camping out of the circle is one of the increasingly mature symbols of the industry." Zhang Chen, chief product officer of the Ctrip Holiday Division, said that at present, there are three major forms of camping industries: outdoor camps, moving camping, and exquisite camping. The earliest form of camping is outdoor camping. A few people who love outdoor sports experience the survival of the wild and carry lightweight equipment by themselves. With the development of society and economy, more people have the need for camping, but they cannot accept too difficult outdoor living conditions, so they buy equipment by themselves and have moved camping. Later, exquisite camping — camping camps provided comfortable camping equipment, which reduced the “threshold” of the experiencer experience. This is also the main way to camping in Shanghai. "Exquisite camping has created a new experience in the bag, attracting a lot of" early adopters "."

"The circle of friends is exposed to the beautiful map, and it also reflects the changes in the lifestyle of modern people." He Jianmin, a professor of Shanghai Caipin University, said that the epidemic prevention has entered the normalization and many citizens have canceled the medium and long -distance travel, but lived in urban reinforced cement for a long time. In the jungle, people are eager to enter nature; camping is conducive to strengthening the relationship between people and people, creating a time together with friends and family members for more people. In addition, "Camping+" also provides more choices for parent -child travel. For example, camping+water sports, camping+farming culture, camping+handmade painting and other themes have attracted many "returning guests".

Promote the formation of industry standards

The camping was hot, attracting a large number of merchants to follow the situation. According to the company's investigation data, at present, there are about 61,000 camping related enterprises across the country, and about 26,000 companies have been established in the past year.

In the camping industry, there are excellent operating teams to create their own camp experience, and there are also ca n’t wait to follow the trendy couple shops to make a few tents in the field. The level of experience provided by consumers with domestic camping sites is uneven, which has attracted attention from many parties.

Zhang Chen has estimated that the industry with camping as the core, covering accommodation, activities, and other supporting tourism services industries. It is expected that the market capacity in 2021 is 10 billion yuan; the market growth rate of this year is about 30%-50%. It will reach 15 billion yuan. At present, China's camping population accounts for less than 3%, and it is expected to increase to 7%in the future, which means that the industry has a broad market prospect.

"The camping industry requires long -term healthy development, and more professional forces of tourism are required to enter the bureau." Zhou Weihong, deputy general manager of Spring and Autumn Tourism, said that the safety of camps will always rank first. The epidemic prevention has entered the normalization. The Spring and Autumn Tourism has founded the camping brand "Spring Ye and Autumn Dream". It cooperates with the complete third -party institutions such as scenic spots and business districts and other supporting facilities to provide professional services such as camp design, construction and management. Services.

"The hotel has star standards, and the construction of camping sites also requires standards." Zhang Chen said that Ctrip tried to establish a standardization system for camping, and established camping The rating system of the ground provides more references for camp managers and users. At the same time, we hope to introduce traffic for excellent camps and jointly promote the industry to enter a benign development cycle.

Source: Xinmin Evening News Editor: Lu Bing

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