On the net red salt sold by "gram" urgently need to "dispel charm and drive evil" | Time Comment

Text/Si Hanhan

The price of a bag of 400 grams of edible salt is around 3 yuan, but recently on the Internet, various "net red" imported salt broke people's awareness of salt, Himalayan powder salt, Persian blue salt, Hawaii black salt in the United States, France, France, France Flowers of gray salt, salt ... In addition to exquisite packaging and variety, the prices of these salt are more expensive. For example, a bottle of 425 grams of Hawaii black salt is priced at 169 yuan, which is more than 50 times more expensive than ordinary bags. (Beijing Youth Daily on September 18)

Persian blue salt, French gray salt, Hawaii black salt in the United States, Cyprus chip sea salt, Himalayan rose salt ... In the introduction of merchants' copywriting, each kind of salt is from exotic and unique flavor and style. It seems particularly attractive.

These net red salts are mainly "selling points" with natural, specific origin, and special minerals, which are known as "more balanced nutrition". Advertising publicity of smallpox has doubled the value of net red salt. The price is dozens of times more expensive than ordinary salt. ; For example, one of them is considered to be produced in French red salt, priced at 0.5 yuan to 1.5 yuan per gram, which is 70 to 200 times of ordinary salt! Buying and selling with "gram" is staggering.

Himalayan powder salt. Photo/Visual China

However, the merchant claims that the net red salt is rich in "special minerals", so these "expensive" salt are more nutritious, but they can't stand scrutiny. Salt is sodium chloride. If the content of other elements is more than ordinary salt, it shows that the product is not pure enough and has a lot of impurities. For example, experts point out that these "special minerals" cannot be detected or confirmed that if they contain unknown harmful elements, they are not good for the human body. Furthermore, if the logic of net red salt is more natural than ordinary salt, it extends more naturally nutrients and more balanced logic, isn't it the coarse salt made of seawater more nutritious than fine salt? Where is the advanced and scientific nature of modern industrial production?

The most important thing is that the essence of salt is just a condiment. The World Health Organization recommends that the amount of salt per person per day should not exceed 5 grams. It is necessary to reduce cooking salt and eat less or not eat various pickled products. After the "Standards for the use of food nutritional enhancers" in the original Ministry of Health in 2012, salt no longer allows salt to add nutritional enhancers except iodine. Therefore, in addition to the special reinforcement agent, the trace elements in the salt can be ignored. Even if the "king of salt" claimed by the merchant, the Himalayan powder salt, "more than 98%of sodium chloride, the rest include iron, calcium, magnesium, potassium, zinc, silicon, copper and other 80 human body need minerals". " In the small number of itself, the benefits of 2%or less other ingredients on the human body are obviously unreliable. After all, the salt intake is too low every day, and it is expected to consume calcium, iron and other minerals by eating salt, which is absurd.

From this point of view, Internet celebrity salt is just the psychology of using some consumers curious, early adopters and even superstition of foreign goods, and uses the aggressive, false, and exaggerated advertising and selling products. The gorgeous coats such as minerals are also collecting consumer IQ tax when they earn dozens of times or hundreds of times of huge profits of ordinary salt.

Don't look at the net red salt. On the one hand, the relevant regulatory authorities and platforms should be restricted and regulated the false publicity of merchants in accordance with the "Advertising Law" and "Food Law", strictly investigate and deal with illegal marketing behaviors, increase supervision and publicity, and give the net red salt to dispel charm; On the other hand, consumers must also establish the correct concept of consumer consumption, and take care of net red products such as net red salt under the "gorgeous coat". Do not easily pay the IQ tax.

(Yangcheng Evening News, submitted mailbox: [email protected])

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Zhang Qi Li Meiyan

School counterpart | Xie Zhizhong

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